2013 it market trends & enabling technologies

2013 IT Market Trends and Enabling Technologies

Applications IT Spend Analyst Summary Analytics

Mobile Cloud Database &

Technology

Social

2

GDP

Growth IMF2 IHS1

IT Market

Growth Forrester4

SW

Growth Forrester4 IDC5

Gartner3

5.4%

2.9% 2.6%

IDC5

6%

Gartner3

4.2%

6.4%* 6.5%

GDP growth falls from 2012 while IT and software growth accelerate

IT Spend

Note: All growth rates in constant currency

* Different methodologies used by IDC and Gartner to determine software growth

Sources: 1IHS – “Top 10 Economic Predictions for 2013” – Dec 2012; 2IMF – “World Economic Outlook Database” – Oct 2012; 3Gartner – “Market Data Book 4Q 2012 Update” – Dec 2012; 4Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013; 5IDC – “Black book Q3 2012” – Nov 2012


Mobile Cloud Database & Technology Social

2013 SAP AG. All Rights Reserved

2013 IT

Market Trends

& Enabling

Technologies

3

Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5

IDC1 Mobile

proliferation

New

generation

of industry

solutions

M&A in

cloud SaaS

Social

network

sprawl

Rapid growth in

discovery and

predictive

analytics

Gartner2 Internet of

things

“Big Data”

meets

social

Actionable

analytics

Mainstream

in-memory

computing

Mobile apps

and HTML5

Sources: 1IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012; 3Saugatuck –

“Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary – Free Enterprise” – Dec 2012; 4 Forrester Research Inc– “Global Tech market Outlook 2013 and

2014” – Jan 2013; 5Deloitte – “Technology trends 2013” – Dec 2012; 6UBS – “Global I/O: Technology” – Nov 2012

SAP’s innovation areas are aligned with 2013 market trends

Analyst Summary




2013 IT

Market Trends

& Enabling

Technologies

http://www.deloitte.com/view/en_US/us/Services/consulting/technology-consulting/technology-2013/index.htm

4

Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5

Saugatuck3 Mobility will

dominate

Velocity of

business

Integrated,

vertically-

optimized

cloud solutions

Analytics

in cloud

offerings

Evolution

of IT

organization

Forrester4 iPads in

enterprise

Cloud and

smart

computing

Emerging

markets

Demand

for

consulting

services

-

Deloitte5 Mobile only

(and

beyond)

Social

reengineerin

g and

beyond

Design as

discipline

Reinventin

g ERP

engine

Finding the

face of your

data

Sources: 1IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012; 3Saugatuck –

“Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary – Free Enterprise” – Dec 2012; 4 Forrester Research Inc– “Global Tech market Outlook 2013 and

2014” – Jan 2013; 5Deloitte – “Technology trends 2013” – Dec 2012; 6UBS – “Global I/O: Technology” – Nov 2012

SAP’s innovation areas are aligned with 2013 market trends

Analyst Summary




2013 IT

Market Trends

& Enabling

Technologies

http://www.deloitte.com/view/en_US/us/Services/consulting/technology-consulting/technology-2013/index.htm

Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Nov 2012; 2Gartner – “Predicts 2013: PPM leaders must embrace constant innovation and change” – Nov 2012; 3Gartner –

“Predicts 2013: Application Integration” – Nov 2012; 4Ovum – “2013 Trends to Watch: Business Process Management” – Oct 2012; 5Ovum – “2013 Trends to Watch: Sustainability technology” –

Oct 2012; 6IDC – “Insights Predictions 2013: Cross Industry Overview” – Dec 2012

5

Enterprises will spend $65 billion on

industry-specific solutions in 20131

58% of new investments in 2013 will

involve direct participation by LoB

executives1

Enterprise gamification will eclipse

consumer gamification in 2013 and

gamification market will grow 10x over

next four years2

Application integration spend will

increase by 33% from 2013 to 20163

SAP offers enterprise applications across

25 industries

In addition to the our industry portfolio,

SAP currently offers applications for 11

lines of business and continues to grow

this portfolio

SAP recently launched a gamification

platform in our SAP Community Network

Through SAP’s support of business

networks, our own Ariba solution, and

on-demand software options, our

customers can take advantage of a wide

variety of integration and collaboration

models

Industry focus, integration, and user experience redefine the application market

Applications




2013 IT

Market Trends

& Enabling

Technologies

Sources: 1Gartner – “High- Tech Tuesday Webinar: BI and Analytics Market Trends: 2020 Vision” – Dec 2012; 2Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013”; 3Gartner – “The SMB market in 2013 Drivers, Trends & Predictions” – Nov 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc #: 238044– Nov 2012; 5Ovum – “2013 Trends to

Watch: BI and Analytics” – Nov 2012

6

Data discovery market will grow 28% to

reach $1 billion in 20131

40% of BI purchasing will be led by LoBs

by 20141

54% of users will be actively using,

planning, or piloting mobile BI in 2013

(20% in 2012)1

Analytics and smart process apps will

grow by 17% in 20132

BI/analytics cloud adoption in SMB will

grow 20% YoY3

SAP offers a variety of data discovery

and visualization tools, from single-user

desktop tools to enterprise platforms

SAP’s self-service BI tools, available

online and through technology resellers

around the globe, make it easy for LoBs

to get started quickly with BI

SAP Mobile BI delivers real-time visibility

into big data with a secure, immersive

mobile experience

SAP enables companies to deliver

better, faster business insight with in-

memory predictive modeling, available

on premise or in the cloud

Usability, relevance, and speed will drive adoption of analytics

Analytics




2013 IT

Market Trends

& Enabling

Technologies

Sources: 1Gartner – “Top Technology Predictions for 2013 and Beyond” – Nov 2012; 2Gartner – “The SMB market: trends, drivers and predictions for 2013” – Nov 2012; 3IDC – “Insights

Predictions 2013: The CIO Agenda” – Dec 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc# 238044– Nov 2012; 5IDC – “Insights Predictions 2013: Cross Industry

Overview” – Dec 2012; 6Ovum – “2013 Trends to watch: Mobile Consumerization” – Oct 2012; 7IDC – “Role of Collaboration In Mobile Enterprise” – Doc # 237858– Nov 2012

7

Proliferation of smart technology (M2M)

will drive a 25% increase in software

spending by 20141

SMB’s mobile connectivity to enterprise

business will grow 25% in 20132

33% of all new apps will target a mobile

platform3

Tablet market will grow by at least 42% in

20134

Smart mobile devices will generate 57%

of overall IT market growth in 20134

SAP’s own Sanjay Poonen presents on

the “Internet of Things” and how our end-

to-end IoT solution offers an integrated

M2M platform, apps, connectivity, and

real-time predictive analysis – everything

you need to connect people, systems,

and machines.

SAP offers a single, unified mobile

platform for all your employee,

consumer, and partner app needs

With mobile-enabled SAP applications,

the Ariba network, mobile platform with

device management, and our mobile

innovations, customers can be assured

that SAP is leading the way in mobile

Enterprise mobility moves beyond bring your own device (BYOD)

Mobile




2013 IT

Market Trends

& Enabling

Technologies

Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 2Gartner – “Market Trends: Platform as a Service, Worldwide, 2012 -2016, 2h12 Update” – Oct

2012; 3Gartner – “Emerging Technology Analysis: How Consumer Device Technologies Can Support Cloud Adoption” – Mar 2012; 4Gartner – “Forecast: Public Cloud Services, Worldwide, 2010-

2016, 3Q 12 Update – Sep 2012; 5IDC – “Insights Predictions 2013: The CIO Agenda” - Doc # 238464 - Dec 2012; 6Ovum – “2013 Trends to watch: Cloud Services” – Oct 2012; 7Gartner – “Top

10 Strategic Technology Trends for 2013” – Oct 2012

8

More than $25 billion will be spent in

SaaS acquisitions by mid 20141

Integration services (iPaaS) market will

grow ~34% in 20132

By the end of 2013, 90% of consumer

connected devices will have access to

the personal cloud3

Cloud security services will grow ~30%

from 2012 to 20134

Two-thirds of mid-size firms will use

cloud services in 2013, compared with

just half in 20123

With the most comprehensive cloud

computing portfolio on the market.

Seamlessly integrate with your on-

premise solutions, maximize agility, and

eliminate the need for major IT

investments

SAP can enable your business in the

cloud with analytics, business

applications, collaboration, and

virtualization management solutions

With SAP, you can take advantage of our

market-changing technology, HANA, by

deploying HANA-based applications in

the cloud from a wide choice of hosting

capabilities from SAP and Partners

Integration, platform, and services will be pivotal as the cloud market expands

Cloud




2013 IT

Market Trends

& Enabling

Technologies

Sources:; 1Gartner – “Big Data Drives Rapid Changes in Infrastructure and $232B in IT spending through 2016” – Oct 2012; 2IDC – “IDC Government Insights Predictions 2013: Government” –

Dec 2012; 3IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 4IDC – “Worldwide Hadoop-Mapreduce ecosystem software 2012-2016 Forecast” – Doc

#234294– May 2012; 5IDC – “Worldwide data integration and access software by segment 2012-2016 forecast and 2011 vendor shares” – Doc # 237752– Nov 2012; 6Ovum – “2013 trends to

watch: Big data” – Oct 2012; 7IDC – “IDC Insights Predictions 2013: Cross Industry Overview” – Dec 2012; 8Gartner – “Predicts 2013: In-Memory Computing: Growing Gains, but Also Growing

Pains” – Nov 2012

9

Application integration and DBMS will

contribute more than 50% of “Big Data”

IT spend in 20131

“Big Data” deployments in U.S.

government are expected to grow 30% in

20132

The “digital universe” will reach 4

zettabytes (~4B TB) by 2013 (50% YoY

growth)3

Hadoop MapReduce ecosystem software

revenue will grow by ~81% in 20134

With SAP, companies can extract value

from big data using industry-leading

business intelligence and in-memory

computing, powered by HANA

SAP database solutions support millions

of transactions per minute with terabyte-

size databases

SAP gives you a deeper understanding

of your business – and your markets –

with a real-time data platform (RTDP),

allowing you to analyze customer

behavior and preferences at

unprecedented speeds, identify trends

ahead of the competition, and seize new

opportunities in real time.

“Big Data” evolves into mainstream in 2013

Database & Technology




2013 IT

Market Trends

& Enabling

Technologies

10

35% of government organizations will

evaluate or implement social analytics

tools in 2013 for collaboration and

sentiment analysis1

Team collaboration applications market

will grow to ~$1.5 billion in 20133

A vast majority of SMB retailers plan to

spend up to 24% of their IT budget on

social media in 20134

15% of BI deployments will combine BI

with collaboration and social software

into decision-making environments in

20132

SAP’s NetBase software enables real-

time social analytics and sentiment

monitoring, helping companies stay

ahead of market and customer trends

SAP Jam connects your customers,

partners, and employees with key

information and processes in the cloud

SAP Social Analytics tools provide

built-in dashboards to deliver up-to-

date metrics that go far beyond social

media buzz to contain a detailed

breakdown of opinions, behaviors,

sentiments, passion intensity and key

conversation drivers, compared to the

competition, with trending over time.

Social technologies proliferate across the enterprise

Social

Sources: 1IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 2Gartner – “Predicts 2013: BI and analytics need to scale up a support explosive growth in data sources”

– Dec 2012; 3IDC – “Worldwide Collaborative Applications 2012 – 2016 Forecast” Doc # 235279– Jun 2012; 4IDC – “Perspective: The 3rd platform provides advantages for SMB retailers” – Doc #

GRI237483– Oct 2012; 5IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 6Gartner – “Market trends: Community and suite applications flourish in

enterprise social software marketplace” – Dec 2012




2013 IT

Market Trends

& Enabling

Technologies

Thank You!


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