2013 - plenum - aaron shenhar - diamond of innovation
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Copyright© 2013, Aaron J. Shenhar
The Diamond of Innovation
Planning Projects for Innovation and Success
Aaron Shenhar
Professor of Project and Technology Management www.splwin.com
E-mail: [email protected]
1-201-323-3246
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Copyright© 2013, Aaron J. Shenhar
The Diamond of Innovation
Part of Strategic Project Leadership® (SPL)
Based on Research on 600+ Projects
Goal of SPL:
» Better Business Results
» Better On-time Delivery
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Copyright© 2013, Aaron J. Shenhar
Strategic Project Leadership® The New Science of PM
Business Focus
Inspiring Leadership
Dynamic Innovation
Traditional PM
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Copyright© 2013, Aaron J. Shenhar
What is Innovation?
Commercialization of an Idea
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Copyright© 2013, Aaron J. Shenhar
What is Innovation?
Commercialization of an Idea
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Copyright© 2013, Aaron J. Shenhar
Managing Innovation
Idea Commercialization
Innovation is Change, and Change is Difficult
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Copyright© 2013, Aaron J. Shenhar
Innovation
Project
There is no Innovation without a Project
And Every Project is Actually an Innovation
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Copyright© 2013, Aaron J. Shenhar
Classical Concepts of
Innovation
Types of Innovation:
» Incremental, Radical, System
» Market, Technology
Most Innovations and most Projects
Don’t Make it
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Copyright© 2013, Aaron J. Shenhar
Project Management: What’s Missing?
Traditional Project Management Does Not Deal with Innovation
Assumes that
“One Size Fits All Projects”
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Copyright© 2013, Aaron J. Shenhar
The Story of Two Modern Projects
Boeing 787 Airbus A380
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Copyright© 2013, Aaron J. Shenhar
Uncertainty
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Copyright© 2013, Aaron J. Shenhar
Time
Look at Your Project Uncertainty
Level of Uncertainty
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Copyright© 2013, Aaron J. Shenhar
Novelty Complexity
Technology
Pace
The Diamond of Innovation
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Copyright© 2013, Aaron J. Shenhar
The Diamond of Innovation
Array Assembly
Novelty
Market Innovation
Derivative New to Market
Super-High Tech
High-Tech
Medium-Tech
Low-Tech
Regular
Fast/ Competitive
Time-Critical
Blitz
Platform New to World
System Component
Technology
Technological Innovation
Complexity
System Innovation
Pace
Urgency of Innovation
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Copyright© 2013, Aaron J. Shenhar
Initiation Planning Execution Termination
Revise Requirements
Revise Plans
Revise Design
Classical Project Phases
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Copyright© 2013, Aaron J. Shenhar
Project Management The Three Major Processes
When do you stop them?
Design Process
Product Requirement Process
Managerial Process
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Copyright© 2013, Aaron J. Shenhar
Novelty Types
Innovation in the Market
Complexity
Novelty
Technology
Pace
Derivative Platform New to Market New to World
Less market research
Later requirement freeze
More requirement cycles
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Copyright© 2013, Aaron J. Shenhar
Technology Types
Innovation in Technology
Complexity Novelty
Pace
Super-High
Tech
High-Tech
Medium-Tech
Low-Tech
Technology Later design freeze
More design cycles
Stronger Functions
Highly Technical PM
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Copyright© 2013, Aaron J. Shenhar
Pace
Novelty
Technology
Complexity
Later Design Freeze
More Design Cycles
Strong Functions
Experienced Technical PM
Complex Organization
Focus on Integration
Formality
Organizational PM Skills
Big Picture Leader Autonomy
Time Control
Pure Project Organization
Strong, Focused Leader
Less Market Research
Later Requirement Freeze
More Requirement Cycles
The Impact of the Diamond Dimensions on
Project Management
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Copyright© 2013, Aaron J. Shenhar
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Copyright© 2013, Aaron J. Shenhar
The Diamond of Innovation
Array Assembly
Novelty
Market Innovation
Derivative New to Market
Super-High Tech
High-Tech
Medium-Tech
Low-Tech
Regular
Fast/ Competitive
Time-Critical
Blitz
Platform New to World
System Component
Technology
Technological Innovation
Complexity
System Innovation
Pace
Urgency of Innovation
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Copyright© 2013, Aaron J. Shenhar
Segway
Denver Airport
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Copyright© 2013, Aaron J. Shenhar
Array System Assembly Com
Complexity
Novelty
Technology
Pace
Derivative Platform NTM NTW
Super-High
Tech
High-Tech
Medium-Tech
Low-Tech
Regular
Fast/
Competitive
Time-Critical
Blitz
Denver International Airport Project
Automatic Bag –
Handling System
Airport
Construction
Project
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Copyright© 2013, Aaron J. Shenhar
The Segway Project
Array System Assembly Com
Complexity
Novelty
Technology
Pace
Derivative Platform NTM NTW
Super-High
Tech
High-Tech
Medium-Tech
Low-Tech
Regular
Fast/
Competitive
Time-Critical
Blitz
Dr = (NTW, HT, Sy, F/C)
Da = (Pl, HT, Sy, F/C)
Required style
Actual style
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Copyright© 2013, Aaron J. Shenhar
Exercise
Assess the Following Projects: » Walkman
» Boeing 787
» iPod, iTunes Store
» Y2K
» Tata Nano
» Iridium
Define The Diamond Levels
» Novelty, Technology, Complexity, Pace
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Copyright© 2013, Aaron J. Shenhar
Walkman
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Copyright© 2013, Aaron J. Shenhar
777
787 Boeing 787
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Copyright© 2013, Aaron J. Shenhar
IPod
iTunes Store
iPod
iPod, iTunes Store
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Copyright© 2013, Aaron J. Shenhar
Y2K
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Copyright© 2013, Aaron J. Shenhar
Tata Nano
Technology
Novelty
Pace
Complexity
Regular
Fast/competitive
Time-critical
Blitz
Super-high-tech
High-tech
Medium-tech
Low-tech
Array System Assembly Component Derivative Platform NTM NTW
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Copyright© 2013, Aaron J. Shenhar
Iridium 1987-1999 - $7B Loss
Technology
Novelty
Pace
Complexity
Regular
Fast/competitive
Time-critical
Blitz
Super-high-tech
High-tech
Medium-tech
Low-tech
Array System Assembly Component Derivative Platform NTM NTW
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Copyright© 2013, Aaron J. Shenhar
The Diamond of Innovation Can Be Used for
»Assessing Markets and Products
»Selecting PM Style and Process
»Communication Language
»Putting a Project Back on Track
»Innovation Based Resources and Slacks
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Copyright© 2013, Aaron J. Shenhar
CS Tips on Adaptation and the Diamond
Identify the highest level on each dimension
If in doubt between two levels, select the higher one
Specific levels are typically subjective – company dependent
The bigger the Diamond, the bigger the challenge, the risk, and the opportunity
Higher Diamonds require increased contingency funding
Build your own company’s dimensions
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Copyright© 2013, Aaron J. Shenhar
The Diamond of Innovation
»Easy to Apply and Use
»Will Help Planning Realistically and Better On-Time Delivery
»Obtain the Needed Resources and Necessary Reserves
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Copyright© 2013, Aaron J. Shenhar
The Diamond of Innovation
Strategic Project Leadership®
Aaron Shenhar
Professors of Project Management www.splwin.com
E-mail: [email protected]
201-323-3246, 050-766-9533
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