2013 ses london - the rtb opportunity
TRANSCRIPT
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London| 18–21 February
The RTB Opportunity For Online Marketers:Truths & MythsDax HammanChangoCRO / CSO, Founding team
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London| 18–21 February 2013 | #SESLON
Hi RTB / DSP / DMP / PMP / VTA / PSA
Programmatic Marketing / Big Data
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
Media Exchanges
(Big pots of media!)
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
X@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
"I saw the angel in the marble andcarved until I set him free."
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
RTB(Real Time Bidding)
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
Audience buying
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
DSP
(Demand Side Platform)
DMP
(Data Management Platform)
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
First questions from search marketers
Speaker Logo Here
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London| 18–21 February 2013 | #SESLON
First questions from search marketers
Speaker Logo Here
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London| 18–21 February 2013 | #SESLON
PMP(Programmatic Marketing Platform)
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
Big Data(Lots of dispersed data)
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
Programmatic
(Makes ‘big data’ actionable)
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
Site Retargeting is about connecting with individuals, yet a typical solution will bucket users into segments with equal value.
With this fresh approach, Chango collects more actionable data about every visitor, translating it into their true value, making smarter and more efficient retargeting decisions.
@daxhamman / @chango
Site Retargeting had to evolve…
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
Search Retargeting
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
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London| 18–21 February 2013 | #SESLON
Image: psfk.com
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
VTA
(View-Through Attribution)
PSA
(Public Service Announcement)
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
The PSA report
@daxhamman / @chango
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London| 18–21 February 2013 | #SESLON
1bn+ registered users / 25% of real-time impressions
@daxhamman / @chango
And along came FBX…
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London| 18–21 February 2013 | #SESLON
Find us:Chango / @changoDaxthink.comDax Hamman / @daxhamman
Chango.com/resources