20131121 google plus primer
DESCRIPTION
Presentation on why Google+ is so important when building a digital presence.TRANSCRIPT
© 2012, FitterWeb Consulting
Google+ Primer Jim Keeney, President FitterWeb Consulting
© 2013, FitterWeb Consulting2
Why Google+ ― A bit of history
Mainframes
DesktopsDevices
Cloud
ProductsServicesLifestyleLife
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Why Google+ ― How to succeed in the cloud
Make sure you stand
out
Create an excellent digital presence
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Why Google+ ― Digital presence?
• Your digital presence is the sum of your:• Website• Content• Search ranking • Social Activities
• Search and Social are no longer separate
Content
Search&
Social
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Why Google+ ― Search success (SEO) depends on social
Searchmetrics SEO Ranking Factors – Rank Correlation 2013
• Google still dominates search
• Hummingbird uses social activity to determine validity and value of content
• The Google social media platform is Google+
• Therefore Google+ is critical to your success
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Google+ ― How it compares
• Google+ is designed to be a systematic approach to social media (building communities, sharing and collaborating)
• Post are generally in 1 – 3 short paragraphs• Posting frequency is in the mid range > Facebook, < Twitter• You can categorize your circles and use that to control your sharing• More control over your posts and comments
Posts can be edited after the fact, comments deleted and blocked• Hangouts, search, ripples,etc• No Edgerank
For more details: http://raszl.com/blog/social-media-giants-features-compared