2014 Event Programs Reviews

Introduction of “Light – plus” series of events

This year, the organiser took a renewed approach to highlight the vital industry drivers of design, technology, market and network in the organization of event programmes to foster industry connections from lighting concept initiation to final

implementation. Known as the Light – plus series of events, the 2014 concurrent events programs looked at the current traditional and LED lighting industries through four series of events:

10th

Asia Lighting Arts Symposium

Light + Design

The two-day event presented ideas on managing lighting projects- from design to implementation and “Lighting inspiration in design”. The event invited 14 international lighting designers, architects and lighting engineers to share their expertise on lighting design as well as showcase some of their inspirational projects. The two-day event attracted an audience of over 1,100 professional. Discussed topics:

Lighting design “Good” illumination is one of key issues that need to be considered in projects business. “What is good lighting design and how is it achieved?”

Lighting products How to design lighting products that could fit into the needs for both lighting designers and installers?

Installation and Management Installation and management covers range of control and coordination activities; it is arguably the most crucial elements in project business.“How to combine both lighting designers’ concept and lighting products for project business?”

Attendee’s feedback: The seminar and the show were good platform where industry players discussed their own ideas and explored the suitable path that leads China to a greener future.

Mr. King Wang, Lighting Designer, Nanjiang Ludeng City Lighting Planning & Design

2014 Alighting Forum – Lighting Design

Lighting design becomes more and more important in recent years. People start to consider how lighting design can integrate architect and environment. Designers keep their mind on different perspectives for innovation design.

The event invited nine world-class lighting designers, engineers, academics and company CEOs to their insight on current and upcoming lighting trends. They discussed the values and positioning of lighting design and pointed out some aspects to be considered for lighting design projects.

Discussed topics:

Take advantages of projection, lighting, color, the placement of light and

necessary accents to demonstrate the space.

Lighting design and lighting technology trend

The interaction between light and natural landscape

Transformation of lighting design in public area

Forum’s highlights: While talking about lighting design, it is not only talking about aesthetic but also a craftsmanship. Designers need to consider on taking advantages of projection, light, color, the placement of light and some necessary assents to highlight a specific space.

Every design serves to deliver a message to people. This is the job of designer to add the extra values to projects. That’s why designers need to learn the history and culture behind the project.

Mr Herbert Cybulska President of PLDA

Asia LED Summit – LEDth Summit 2014

Light + Technology

The theme for 2014 LEDth Summit is “LED Globalization: Technology, market and Future Trend”. The 2014 summit consisted of 38 presentations and five panel discussions on recent developments in LED technology. The event presented in-depth market analysis, forecasts on technological developments in chips, packaging and modules, drivers and components as well as component, production and inspection equipment and their application to LED lighting. Over 1,200 professionals attended the two-day event.

Attendee’s feedback: Attending this summit was an eye-opening experience. I learned more about different applications in the LED market, especially in data transfer. It gives me a lot of ideas and inspirations in product development.

Mr Elan Zhang, Director of Technical Marketing, Shanghai Duty Cycle Semiconductor

ZigBee Smart Lighting Control Seminar

LEDforum 2014, organized by LEDinside, cnledw.com and Guangzhou International Lighting Exhibition, focused on the market trend and the development strategy of LED industry, providing a thorough analysis on the pulse and opportunity of LED market. The 2014 forum invited top executives from internationals such as Philips Lumileds, Osram, Samsung, Seoul Semiconductor, Toyoda Gosei, Epistar and Sannan and many more to talk about "energy saving and environmental protection". Discussed topics included the trend of global LED industry in this year, and where is the new development opportunity? How to enhance the competitiveness of Chinese LED "chip"? How about the LED lighting market visibility? Major enterprises are focusing on technology, what kind of adjustment strategies have been made in market layout?

Asia LED Summit – LEDforum 2014 Guangzhou

Brand representatives of Schneider Electric, Osram, Philips and Freescale share their expertise on lighting control technologies. They introduced how the innovative wireless technology can provide cost-effective ways for smart lighting control in building and home automation.

Representatives from Lighting Business Consulting shared their expertise on current Russian market. The event was attended by more than 150 representatives of the world’s largest lighting companies from Asia, Europe and Americas. Discussed topics: “Doing Lighting Business in Russia” – present the national characteristics of the lighting business in Russia and market drivers “Governmental Policy in LED Lighting” – presents the lighting initiatives of the Government of the Russian Federation, the Russian legislation in the field of lighting, as well as demand for lighting products from the state. ”Russian Lighting Market Structure” gave an overview of lighting market size and dynamics, key companies in the market, key success factors for lighting companies, macroeconomic indicators of Russian Federation.

Russia Lighting Information Forum

Light + Market

Speaker’s feedback: Guangzhou fair is one of the largest lighting fairs in the world. We found that what makes the Russian market great to Chinese suppliers is that there is no local manufacturers of lighting products such as lamps in Russia while the demand of lighting products growth rapidly. Chinese suppliers can definitely find supplier in the Russian lighting market.

Mr Sergey Borokov, Managing Director, Lighting Business Consulting

Channel marketing is the key success for lighting distributors. The Alighting Forum – Guangzhou: Channel Marketing gathered distributors, corporate management and industry players to share strategies to discover the possibility to open new channels. During the forum, speakers shared their point of view on the lighting marketing trend and pointed out that to the trend of channel marketing is to integrate all sort of resources to make itself stronger. Corporate has to grapes the impulse of the industry. Discussed topics:

Features of China market and strategies to adapt to the change of

the market

Key elements to win projects

The internet and LED brand development

Case study of building up a e-Business

Alighting Forum – Guangzhou: Channel Marketing

Forum’s highlights: As a suppliers, the knowledge of internet usage is important as well as the tradition marketing channels. Corporate should position itself specifically, and demonstrate it well. In addition, suppliers need to know how to educate customers to learn your brands and then search related products via the internet.

Mr Meng Shun Qing, General Manager, 上海亮凡电子商务有限公司

Lighting Design Gala

Light + Network

Light is essential for human beings, not only does light allow us to see but impact human on: sensation & perception, mood & atmosphere, vitality & need of restoration, productivity & performance, health & well being, safety perceptions, and experience on space & architecture. In recent year, lighting design topics such as nature versus man– made lighting, dynamic & static light, lighting intensity, color & color temperature and many more. In 2014, the photo gallery with set its theme as “Light & People” , where supporting lighting design associations will show photos of lighting projects, indicating the latest lighting design trends in the Gala, aiming to create a platform for information exchange among relevant lighting parties and foster cooperation. Supporting associations include:

LUCI Association (Lighting Urban Community International)

International Association of Lighting Designers

Chinese Lighting Designer Association

China Association of Lighting Integrators

Asian Association of Lighting Designers

Players of the lighting industry are facing various challenges for survival. The management plays a critical role to turn a crisis to a chance. 2014 Alighting Forum – Guangzhou: CEO Think Tank gathers industry CEOs to share their success stories to visitors. During the forum, they share what they witness the change of the industry and how they use different strategies to overcome obstacles.

2014 Alighting Forum – Guangzhou: CEO Think Tank

AGORA

This year, AGORA invited a list of renowned international industry organisations to participate and hold their own events or presentations during the fairs period. Visitors take this change to gather latest market intelligence and network as well as nurture strategic partnership with renowned industry organisations.

Forum’s highlights: While look into the challenges and opportunities of lighting industry in global

view, we estimate that the LED share in 2020 will increase to 65% of the whole

lighting market and Asia will be the dominant market that shares 50% of the

market. The current challenge of the industry should be the adaptation of

previous technology to new one as well as the market expansion issue.

Dr. Alfred Felder, CEO of Tridonic (Shanghai) Co Ltd