2014 exhibitor information - supanova comic con & gaming · 2021. 1. 10. · supanova 2013...

2014 Exhibitor Information

Supanova 2013 Supa-Stats!Supanova Pop Culture Expos160,800 fans across six expos nationally (+33% from 2012)• 22,600 in Melbourne (+39% from 2012)• 26,000 on the Gold Coast (+35% from 2012)• 39,400 in Sydney (+39% from 2012)• 26,300 in Perth (+25% from 2012)• 34,900 in Brisbane (+29% from 2012)• 11,600 in Adelaide (+26% from 2012) Special event attendancesTwo sold out bespoke Game of Thrones based Ô In ConversationÕ nights• 1,800 fans co-presenting with the Sydney Opera House• 1,700 fans co-presenting with The Wheeler Centre in Melbourne

Website (supanova.com.au)December 1st 2012 to November 30th 2013• 708,864 unique visitors (+30.13%)• 1,439,992 visits (+35.74%)• 4,462,910 pageviews (+31.02%)• 3 mins and 3 secs average visit (-0.59%)

eDM As of December 1st 201333,700 subscribers• 66% increase since Dec 1st 2012 FacebookAs of December 1st 201374,200 Facebook Likes• 60% increase in since Dec 1st 2012 TwitterAs of December 1st 201311,650 Twitter followers• 49% increase since Dec 1st 2012

Prepared by Supanova Pop Culture Expo, December 2013 Supanova is a registered trademark. 2

Welcome to Supanova Pop Culture Expo!For the uninitiated, Supanova started in Sydney in 2000 as comic-fest!, rebranding to Supanova Pop Culture Expo in 2002. Since then we’ve expanded to include annual events in Brisbane (2003), Melbourne, Perth (both 2008), Adelaide and the Gold Coast (both 2012).

In 2013 we flexed our promotional muscles a little further again in co-producing sold out bespoke Game of Thrones events in Sydney and Melbourne.

Needless to say it has been a massive 2013 but as we all know in business you’re only as good as your next show. We understand that it’s a team effort to do what we do and we see you as our partners.

What does this mean in real terms though?

Price-freeze.

But we’re not just promising it now. We’ve actually been delivering it for ten years.

In other words (except when introducing new expos or expos becoming three day events) our “normal” early-bird prices for Exhibitor booths ($1,210 inc. GST), Artists’ Alley ($220 inc. GST) and Retailer tables ($440 inc. GST) have not changed since 2004! Nor do we have any plans on increasing them. In fact we’ve created new tiers of table prices that will see the cost reduce for some vendors.

As mentioned earlier, we consider ourselves your partners, working together for increasingly bigger and better expos and the best way to encourage you to keep this partnership going is to maintain our pricing structures at these levels for as long as possible and to inspire even more fans to attend for our financial growth. That’s a win/win for everyone.

It’s why we’re also shifting from our traditional showground venues as the opportunity or need arises to exhibition buildings such as the Brisbane and Perth Convention and Exhibition Centres in 2014.

Supanova literally created the pop culture expo market in Australia which is a bandwagon many are jumping on. However, our brand integrity, high production values, above the line advertising spends, and amazingly loyal and ever expanding fan base, are there to be seen and can be tracked historically.

We therefore hope that 2014 sees us partnering with you in doing what we do best, which is mobilising a switched on, early adopting and socially interactive audience that sees Supanova as the physical manifestation of their entertainment portal and online existence. A place where their avatars come to life and have fun together! Yours in fun,Daniel ZachariouEvent Director

Prepared by Supanova Pop Culture Expo, December 2013. Supanova is a registered trademark. 3

Event DetailsAPRIL TOUR 2014Gold Coast: April 4-6Gold Coast Convention & Exhibition CentreFriday April 4th 20146pm to 10pm: Preview Night plus pre-purchase of photo/signature tokens, no access to retail areasSaturday April 5th 201410am to 6pm: Full AccessSunday April 6th 201410am to 6pm: Full Access

Melbourne: April 11-13Melbourne ShowgroundsFriday April 11th 20146pm to 10pm: Preview Night plus pre-purchase of photo/signature tokens, no access to retail areasSaturday April 12th 201410am to 6pm: Full AccessSunday April 13th 201410am to 6pm: Full Access


JUNE TOUR 2014Sydney: June 13-15Sydney Showgrounds, Olympic ParkFriday June 13th 20141pm to 8pm: Full AccessSaturday June 14th 201410am to 6pm: Full AccessSunday June 15th 201410am to 6pm: Full Access

Perth: June 20-22Perth Convention and Exhibition CentreFriday June 20th 20146pm to 10pm: Preview Night plus pre-purchase of photo/signature tokens, no access to retail areasSaturday June 21st 201410am to 6pm: Full AccessSunday June 22nd 201410am to 6pm: Full Access

NOVEMBER TOUR 2014Adelaide: November 21-23Adelaide ShowgroundFriday November 21st 20146pm to 10pm: Preview Night plus pre-purchase of photo/signature tokens, no access to retail areasSaturday November 22nd 201410am to 6pm: Full AccessSunday November 23rd 201410am to 6pm: Full Access

Brisbane: November 28-30Brisbane Convention & Exhibition CentreFriday November 28th 20141pm to 8pm: Full AccessSaturday November 29th 201410am to 6pm: Full AccessSunday November 30th 201410am to 6pm: Full Access

Exhibition TradersStandard Exhibition Space Shell SchemeInclusions per 3x3m2 booth:• Guaranteed corner if single booth• Velcro Compatible 2.4m high walls• Company/booth name fascia• Carpet• 1x 6’ table• 2x 8’ tables• 2x Chairs• 4x Exhibitor Passes• Entry into ‘Guidebook’ smartphone app

Exhibition Space Only• Must be custom designed and/or externally developed displays• Minimum 6x6m2 hire of space• Carpet, tables, chairs, etc ordered as required• Exhibitor Passes• Entry into ‘Guidebook’ smartphone app

Standard Furniture Dimensions• 6’ table L1800mm x D750mm x H730mm• 8’ table L2400mm x D750mm x H730mm

Early Bird Pricing Deadlines*:*Payment in full must be received by the dates below to receive the Early Bird pricing. Bookings are not finalised, or your position in the queue for booth allocation, until full payment is received.

• Gold Coast COB Friday 24th January 2014• Melbourne COB Friday 24th January 2014• Sydney COB Friday 14th March 2014• Perth COB Friday 14th March 2014• Adelaide COB Friday 29th August 2014 • Brisbane COB Friday 29th August 2014

Full Rate Pricing Deadlines : Payment in full must be received by the dates below as they are the final cut-off deadline for participation at those events. Further you will not be allocated a booth position in the queue or the floorplan, until full payment is received.

• Gold Coast COB Friday 7th March 2014• Melbourne COB Friday 7th March 2014• Sydney COB Friday 16th May 2014• Perth COB Friday 16th May 2014• Adelaide COB Friday 31st October 2014 • Brisbane COB Friday 31st October 2014



The AlleyTable SpacesInclusions per 2x2m2 space:• Velcro Compatible 2.4m high walls• Carpet• 1x 6’ table• Up to 3x Chairs• 3x Exhibitor Passes• Entry into ‘Guidebook’ smartphone app

Standard Furniture Dimensions• 6’ table L1800mm x D750mm x H730mm

Alley Shell Scheme BoothInclusions per 3x3m2 booth:• Identical to Standard Exhibition Space Shell Scheme (page 5) with the exception of 4 chairs instead of 2

Conditions to exhibit in The AlleyIn recent times there has been contention as to what constitutes an “Artists’ Alley” vendor versus a “Retailer” operating from a table sized space. We have therefore subdivided up the opportunity under the overarching label of The Alley with each section having their own pricing and category structures.Indie Press Zone: For creators and sellers of their own novels, comics, manga and/or graphic novels. Bytes & Backlots: Indie gaming and film/TV based start-ups and promotions.Created Collectables: Producers of their own non-commercial quantity level of stuff be it jewellery, prints, mugs, badges, T-shirts or anything else.Fanclub Central: The name says it all but it also includes charity organisations.Supa Market: For those who want to sell anything including regularly available retail items.



Exhibitors - Booths

The Alley - Tables

Booth QtyAdelaide Melbourne, Gold Coast and Perth Sydney and Brisbane

Early Bird Rate* Full Rate Early Bird Rate* Full Rate Early Bird Rate* Full Rate

One Booth 990 1,100 1,210 1,485 1,320 1,595

Two Booths 1,881 1,980 2,178 2,673 2,376 2,871

Three Booths 2,816 2,970 3,267 3,905 3,564 4,301

Four Booths 3,762 3,960 4,356 5,049 4,752 5,742

Five Booths 4,400 4,818 5,291 6,127 5,775 6,974

Six Booths 5,170 5,610 6,171 7,128 6,732 8,129

Eight Booths 7,428 7,744 7,766 8,910 8,448 9,900

Nine Booths Please enquire Please enquire 8,481 9,680 9,377 10,890

Ten Booths Please enquire Please enquire 9,746 10,846 9,900 11,484

Twelve Booths Please enquire Please enquire 10,791 11,781 11,660 12,528

Zone Table QtyAdelaide Melbourne, Gold Coast and Perth Sydney and Brisbane

Early Bird Rate* Full Rate



Indie Press Zone

Independent and small press comic and

book publishers

One Table 175 220 220 330 275 385

Two Tables 350 440 440 660 550 770

Three Tables 525 660 660 990 825 1,155

One Booth 700 825 825 1,100 935 1,210

Fanclub Central

Fanclubs, charities and not for profit

organisations.

One Table 175 220 220 330 275 385

Two Tables 350 440 440 660 550 770

Three Tables 525 660 660 990 825 1,155

One Booth 700 825 825 1,100 935 1,210

Created CollectablesHandmade and unique items. Non-commercial products and quantities.

One Table 220 330 330 440 385 495

Two Tables 350 660 660 880 770 990

One Booth 700 825 825 1,100 935 1,210

Bytes & Backlots

Independent gaming and film organisations

One Table 220 330 330 440 385 495

Two Tables 350 440 660 880 770 990

One Booth 700 825 825 1,100 935 1,210

Supa-MarketFull retail exhibitors

One Table 350 440 440 660 550 770

Two Tables 700 880 880 1,320 1,100 1,540

Stages, Theatres & Supa-Star SigningsStages & Theatres• Every guest brought downunder appears on stage at some point over the weekend to talk directly to fans.• Typically Q&A format so fans can ask questions directly.• Always entertaining and often hilarious. Whether its listening to Supa-stars or interactive content panels, these are a great and informative way to relax for about an hour.

Cosplay TheatreMain Cosplay Area• Holds both Madman Cosplay NationalChampionships and Local Cosplay competition• Arena used for larger panels where AV content is essential• Most frequented theatre• Full AV and Technical setup• Minimum 1000 seat capacity

FilmInk Stage• Seminar/panel stage for top tier guests and programming.• Sponsored by FilmInk Magazine• Minimum 700 seat capacity• Panels booked in 50 minute timeslots

Supanova Seminars• Minimum 300 seat capacity• Panels booked in 50 minute timeslots

Madman Anime Theatre• Dedicated to anime/cartoon content and panels • Great chill-out room from the rest of the expo• New release and exclusive screening opportunities• Full AV support and large projector screen• Minimum 150 seat capacity• Panels booked in 45 minute timeslots with additional increments of 22.5 minutes

Supa-Star Signing Area• Primary location for guest autograph signings• Managed queues by Supanova staff• Secure location• Clear signage for all signing guests• Timing and program managed to prevent overcrowding for extended periods

Sponsorship Opportunities• Naming Rights to Autograph Area and Supa-stars!• Logo rights to all signage• Featured branding in all Supanova PA announcements• Crowd control barrier logo appearance• Naming Rights to individual seminar rooms and locations• Media board logo placement on stages


Marketing, Media & Promotional PlansAdvertising• Two week FreeTV ad campaign per city• Nova and Austereo Radio• Onsite branding• News Ltd• Advertising running across print mastheads.• Integration with masthead digital media.• East coast mX distribution.• Supanova PR integrated with masthead editorial digital video teams.• Onsite branding.• Promotion and competition giveaways across mastheads.

Street Press ActivityStreet Poster Campaign• Street posters printed and displayed in all cities• Flyer Drops in all cities• FilmInk Magazine Campaign – Full page advertising • Advertising in premium positions including across digital assets

Publicity• Pre-event phoners with our Supa-stars• Live in studio/on-air interviews once the Supa-stars arrive in Australia• Onsite TV, radio, newspaper, and new media reporting, interviews and photos• Channels 2, 7, 9, 10 and SBS all ran Saturday night news items at various events throughout the year.

MoshtixComplete integration across:• 2 websites• National and regional email databases• Social media• Newsletters• Fixed real estate on masthead websites

Internal ActivityFacebook• 74,200 LikesTwitter• 11,650 FollowersSupanova.com.au• 708,864 unique visitors• 1,439,992 visits• 4,462,910 pageviews• 3 mins and 3 secs average visit

Partner ActivityDominoÕ s PizzaCarton top Supanova flyersTIMEZONE Store Network• Australian Pinball Championship Partnership• Distribution of Supanova Magazine in partner retail outlets• Display of Supanova Posters in stores• Radio PR Tie-In


Sponsorship Opportunities and RatesA Supanova Tour indicates a two (2) city event schedule. Supanova is arranged into three (3) tours throughout a calendar year.

Event Sponsorship• $17,600 inc GST per Expo• $29,337 inc GST per Tour• Includes:

• Logo representation on all official advertising, marketing, promotional and online assets• Exhibitor space at the expo(s)• Advertising in the Magazine• eDM inclusions in the four months preceding the expo(s)• Online banner for three months• Naming rights to a space/room at the expo(s)• One panel during the expo(s) to showcase your product• Insertion into our showbags• Share links through our social media networks• Supanova will work closely with your team as to how to best represent you at the expo(s)

Naming Rights Sponsorship• Per Tour or Annually only. Please enquire via email to: [email protected]

Website Skinning (statistic spike during Tour months)• $3,905 inc GST for April, June & November Tours• $2,420 inc GST for March, May & October• $1,650 inc GST for remaining months • Value add: Call to action graphic included, website

banner included Website Banners• $770 inc GST for April, June & November Tours• $495 inc GST for March, May & October• $330 inc GST for remaining months

eDM• $1,100 inc GST for inclusion in eDM • Value add: link to front page of the website & also

to link through to our Facebook & Twitter fans

eDM Skinning• $2,750 inc GST – Includes the skinning of the eDM plus advertising within that eDM • Value add: link to front page of the website & also

to link through to our Facebook & Twitter fans

Registration Form Advertising (Full back cover exclusive sole advertising opportunity – A5)• $6,600 inc GST per tour• $3,850 inc GST per expo

Printed Showbags (one side print, given to all attendees)• $13,200 inc GST per tour• $8,800 inc GST per expo

Showbag Material Insertion• See Exhibitor Portal for Specific event pricing

Wrist Bands• $5,500 inc GST per tour• $3,300 inc GST per expo

Volunteer T-Shirts• $2,750 inc GST per tour – Graphic on the back of all volunteer T-shirts across both Tours

Guidebook Ð exclusive sole advertising opportunity • $1,650 inc GST per tour• $990 inc GST per expo (branding for Smartphone App)


Magazine Advertising RatesFilmink have been working with Supanova for more than 10 years now and have enjoyed growing with us. They have now teamed up with the us to create the Supanova Magazine which will go into the hands of every ticketed guest throughout the year.

This unique publication is the perfect promotional platform to target a niche demographic that spends money on the things that they love, i.e. movies, comic books, merchandise, games, etc.

Advertorial, promotional and editorial opportunities are also available.

SpecsPlease add a further 5mm bleed to all sides of final file. Please deliver artwork as a high resolution PDF, with all images 300dpi and CMYK.Double Page SpreadImage area: 330mm wide x 229mmTrim Size: 340mm wide x 240mm deepFull PageImage area: 160mm wide x 230mmTrim Size: 170mm wide x 240mm deepHalf Page HorizontalText Area: 110mm deep x 160mm wideTrim size: 120mm deep x 170mm wide

ContactFor further information and enquiries about advertising and editorial please contact: Lauren Simpson, Account Manageremail: [email protected] phone: 02 9389 7855mobile: 0403 014 912www.filmink.com.auwww.facebook.com/filminktwitter.com/filminkwww.pinterest.com/filmink


RATES $ (per tour)

ONE TOUR (2 shows)

TWO TOURS (4 shows)

THREE TOURS (6 shows)

PREMIUM Inside Front Cover DPS

$6,500+GST $6,175+GST $5,850+GST

PREMIUM Outside Back Cover

$6,000+GST $5,700+GST $5,400+GST

PREMIUM Inside Back Cover

$3,850+GST $3,658+GST $3,465+GST

Double Page Spread $5,400+GST $5,130+GST $4,860+GSTFull Page $3,000+GST $2,850+GST $2,700+GSTHalf Page $1,750+GST $1,660+GST $1,575+GST

STATE SPECIFIC RATES $ ONE SPECIFIC SHOW ONLY Double Page Spread $3,240+GST

Full Page $1,850+GST Half Page Horizontal Only $1,100+GST

How to RegisterSupanova Exhibitor Portalwww.supanova.com.au/exhibitors• All Exhibitor, Artist and Fan Club registrations are completed online at the Supanova Exhibitor Portal• Complete your company and contact details as required• All Rates and full pricing can be accessed via the Exhibitor Portal • Enter space, furniture, power needs and other key requirements• A unique registration and login can be used for future use• Once registration is complete, a tax invoice and Welcome Kit will be provided

Portal DashboardAll details such as bump in times, contact details, venue maps, floorplans, key dates, requirements, rules & regulations etc. can be found here for direct download. Your Dashboard is your Supanova home page where any updates and information as mentioned above can be found and retrieved at any time for your convenience.

Its Easy! For First time users, simply log on to www.supanova.com.au/exhibitors and follow these steps;1. Click on “Register an Account” link2. Enter your details as requested to register a

user account and login details3. Once your account is active, you will be

automatically directed to the Dashboard where you can download rate/pricing information for each event.

4. To book into an event, click on the “Create new booking” link at the top of the page

5. Select from one of the listed events you wish to attend and follow the prompts

6. Click on the “Create new Booking” link each time you wish to register and book for an individual event


2014 exhibitor information - supanova comic con & gaming · 2021. 1. 10. · supanova 2013...

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