2014 software product management report (software analytics)
DESCRIPTION
Nalpeiron polled 213 US Product Managers. Surprisingly, while 91% of those surveyed believe Software Analytics are important, 30% admit they NEVER do it, and another 15% do it only once a year!TRANSCRIPT
2014NALPEIRON SOFTWAREMANAGEMENT SURVEY
In October 2013, Nalpeiron polled 213 US product managers on software analytics. The findings are below.
2014 NalpeiroN Sofware MaNageMeNt Sur vey
81% OF PRODUCT MANAGERS have no confidence in the quality of their analytics data. In fact, 30% admit they never collect or review it, and 15% do it only once a year.
Product managers agree on two leading challenges:
a. Getting consensus on roadmapsb. Understanding the business value of
individual features
A whopping 29% of all product managers admit they NEVER collect analytics data such as feature usage or adoption rates. Another 14% do it only once a year.
30% of all product managers admit they NEVER review this data, and 16% do it only once a year.
Not surprisingly, the percentage is higher for enterprise/desktop product managers. 35% of them never collect or review analytics data.
Surprisingly, SaaS isn’t doing much better. 24% never collect or review such analytics data.
Product reports are largely an after thought, as 3 out of 4 product managers spend only less than an hour on them each week.
Only 19% of product managers feel confident that the quality of their analytics data is good enough. In fact, 21% admit they are guessing most of the time.
A whopping 65% of product managers see software analytics as a key requirement when building a product strategy.
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2014 NalpeiroN Sofware MaNageMeNt Sur vey
WHAT’S YOUR BIGGEST CHALLENGE when it comes to product management at your company?
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23% Understand the business value of individual features
23% Get consensus on product roadmaps
19% Drive adoption of new features
HOW OFTEN DO YOU COLLECT ANALYTICS DATAsuch as feature usage or adoption?
13% Report on feature usage
13% Define product requirements
9% Other
2014 NalpeiroN Sofware MaNageMeNt Sur vey
HOW OFTEN DO YOU REVIEW ANALYTICS DATA such as feature usage or adoption rates?
HOW MANY HOURS PER WEEK, ON AVERAGE DO YOU SPENDcollating product reports such as adoption rates and feature usage?
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2014 NalpeiroN Sofware MaNageMeNt Sur vey
DO YOU FEEL CONFIDENT YOU HAVE QUALITY ANALYTICS DATAto guide product strategy?
DO YOU SEE SOFTWARE ANALYTICS MISSINGas a key requirement when building a product strategy?
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2014 NalpeiroN Sofware MaNageMeNt Sur vey
What is your organization’s ANNUAL REVENUE RANGE?
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Is your organization primarily B2B or B2C?
WHO PARTICIPATED IN THE SURVEY?
2014 NalpeiroN Sofware MaNageMeNt Sur vey
ARE YOUR PRODUCTS...
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