2014 WEAR IT! GRASSROOTS

SUPPORT RECIPIENTS

To download the 2015 application visit,

SafeBoatingCampaign.com

Applications due March 20, 2015

Questions?

Email ymoslehian@safeboatingcouncil.org

Note: 2014 recipients were selected by a committee using a scoring rubric. The

committee will use the same scoring rubric to select this year’s recipients.

GEORGIA DNR

LAW ENFORCEMENT DIVISION

Wear It! Grassroots Support: Wear It! pull-up displays and Navigation Rules pull-up displays

6 events resulting in potential to reach over 25,000 and 1 media tour with the potential to reach over 14 million people

There have been zero drownings on Lake Oconee since 2011. For 2014, there were two boating incidents with one injury, however, there were ZERO drownings on Lake Oconee.

NORTH RIVER SAIL & POWER

SQUADRON (NEW YORK)

Wear It! Support: Inflatable life jackets,

signs, 50 Wear It! whistles, Bilingual

Color-A-Fish books, stickers, brochures,

seminar space, Wear It! banner

Participated in 3 events, and reached

over 5,000 people.

“It was really great to have all 3 kinds of

life jackets: inflatable life vest, inflatable

belt-pack and buoyant. People were

trying them all on! Really great

promotion as they always think of the

big orange ones. The Coast Guard was

impressed and they are going to copy

our coloring table for next year! What

great fun and success we have had with

the kids and adults this summer. We

have gotten great use of the life jackets

and having the different types really

showed how easy it is to be safe on the

water.”

SAFE KIDS WAKE COUNTY

(NORTH CAROLINA)

Wear It! Support: Wear

It! custom pull-up

display, Wear It! custom

banner, 22 Mustang Lil’

Legend life jackets

Participated in 9 events,

resulting in over 1,500

direct water safety

contacts.

Life Jacket Zone social

media photo contest, 36

entries with a total

reach of over 9,000

people.

NATIONAL PARK SERVICE

UPPER DELAWARE

Wear It! Support: (11) 4X4 Wear It! Banners

Participated in 6 events, reaching nearly 12,000 people with the Wear It! message

“Since 1980, there have been a total of 65 drownings on the Upper Delaware with an average of 2 per year. Since starting with the Wear It! campaign in 2012, we have experienced 2 drownings. Less than 1 per year. This reduction in drownings is due to our efforts to promote water safety and using the Wear It! slogan.”

PALM BEACH COUNTY VOLUNTEER

FIRE RESCUE ASSOCIATION

(FLORIDA)

Wear It! Support: 100 Wear It! whistles, t-shirts, 36 Mustang Lil’ Legends life

jackets, Wear It! Trailer Hitch Covers, Inflatable Life Jacket Education Kits

Participated in 6 events with the potential to reach over 38,000 people

“Having a second boat on the waterway this year expanded our campaign

dramatically. We were able to cover much more territory, and for the first time we

were able to extend the campaign to include safe boating at night. A noticeable

drop in boating accidents has been seen and we continue to see the use of life

jackets increasing.”

THE WEST MICHIGAN COASTAL

KAYAKER'S ASSOCIATION

Wear It! Support: 25 Mustang Lil’ Legend life jackets, 250 Wear It buttons, t-shirts, 1 custom Wear It Banner with website, stickers

Instead of just handing out materials, they were able to provide kayaking

instruction directly to people who will be paddling on Michigan waters. Reached

190 adults and 43 youth.

“Our girls loved receiving the life jackets. They were a great addition to the

kids’ program. They wore them proudly when we paddled together.”

USCG AUXILIARY FLOTILLA 87

(FLORIDA)

Wear It! Support: 56 life jackets

Goal: Outreach to the boating

community, especially to those

younger families who enjoy

boating but do not have a

breadth or depth of boating

experience.

“We felt that a free life jacket

offer would get their attention

and they would also have us

do a vessel inspection and

perhaps take one of our safe

boating classes. The Wear It!

campaign reached boaters of

all ages, including parents and

grand parents, and we believe

helped our standing in the

community as a viable source

for safe boating assistance.”

AMERICAN CANOE ASSOCIATION

Wear It! Support: provided funding to design, script, film, and edit

SUP PSA, funded PSA web campaign Ad insertion

Target Audience: All those new to stand up paddle boarding, as

well as those who may have some experience with the sport but

are unaware of leash and life jacket usage and best practices.

SUP PSA has nearly 4,000 views on YouTube: http://bit.ly/1zzU2ID

HALL COUNTY FIRE SERVICES

(GEORGIA)

Wear It! Support: 62 life jackets, 200 copies of Boating Safety

Sidekicks, Saved by the Jacket DVDs

Goal: To reach users of the day who use areas at parks and beaches

along Lake Lanier in Hall County. Over 300 people were reached.

“Our measure of success includes the number of devices that were

distributed, and that people were actually driving to these events for

the sole purpose of getting a life jacket. Drownings were down this

year on our lake, we feel that awareness and education through

these events had an impact.”

USCG AUXILIARY DISTRICT 13,

DIVISION 6 (OREGON)

Wear It! Support: 8 ft Display

Board, brochures, posters

Participated in 4 events,

resulting in direct

communication with over 1,000

people

Partnerships and collaborative

efforts with: USCG Tillamook

Bay, Tillamook County Library,

Port of Garibaldi: Life Jacket

Loaner Stations, Port of

Wheeler, Nehalem Bay State

Park and area marine dealers

and merchants

OREGON STATE MARINE

BOARD

Wear It! Support: 500 custom Wear It! cell phone Dry Pak protectors

Dry Pak cell phone protectors were given out to adults “caught” wearing

their life jackets in Yaquina Bay (Newport, OR) and Tillamook Bay,

(Tillamook, OR), both being Pacific Ocean coastal communities.

Surveys were sent to the Coast Guard Auxiliary partners to do shore-

based observation studies. Law Enforcement partners were given a tally

sheet to help document boater contacts and reasons for wearing their life

jackets. Interestingly, of those surveyed the predominant reason for

wearing a life jacket was safety-related, and for the majority, it was an

ingrained behavior.

HOMESTEAD POWER SQUADRON

(FLORIDA)

Wear It! Support: Life Jacket Zone

banners, Wear It! custom banners,

signs, inflatable lifejacket education

kits, and custom t-shirts

Targeted new boaters and the 12-16

age group to get them in the mind

set about life jacket wear

“For the first time, we are using

Wear It! campaign resources and it

has been very successful. I am glad

for all your help and all the

resources that we received from

your organization.”