©2014 WIDEORBIT INC.

End-to-End

WIDEORBIT OVERVIEW

Solutions forBroadcast Radio

At WideOrbit, we’re focused on delivering

the most advanced, complete solution

in the broadcast industry.

The People Focused On Your Business

Office Locations:San Francisco, Seattle, Denver, Dallas, Birmingham, AL and Agawam, MA

More than 350 employeesMore than 4100 years of combined media experience working at stations and networks

Former GMs, Traffic Managers, Sales Managers, Business Managers and Engineers

Nearly zero turnover

World-class products & support

Independent surveys consistently rate WideOrbit the most responsive and recommended provider of software solutions in the industry

99+% of support calls answered “live”WideOrbit’s Corporate HQ

We’re committed to helping our clients significantly

improve their business operations and bottom line.

Our CommitmentTo this very day, WideOrbit re-invests every dollar back into the product and the company.

How we help

Do more with less with a single database, centralized operations and a decentralized workforce

Streamline operations by empowering employees and automating processes, while maintaining approvals and control

Optimize inventory value with better visibility and control to ensure that you’re driving the most revenue from every spot

Make better decisions with real-time, flexible reporting – delivering unprecedented insight into operations across platforms, markets, stations and groups

Expand to new channels and mediums with a single, consolidated system

Drive profitability, operational efficiencies and business insight

Solutions for Radio

Traffic

Sales Force Automation

Account Management

Radio Integrations

Automation

Business Analytics

Mobile/SMS

WO Traffic for Radio

WO Media Sales

WO Media CRM

Radio Integrations

WO Automation

for Radio

WO Analytics

WO Mobile

Traffic

Streamline your radio operationsReduce costs and streamline operationsMake better decisionsOptimize revenue and inventory

Internet Orders Module (Optional)Manage Spot and Digital advertising together on a single order—from order entry through to invoicing and reconciliation

Mobile Device Support – New!WO View order entry app allows busy Sales professionals to submit new orders from their tablet device in an easy-to-use format

1

The industry’s most advanced traffic, revenue management and billing solution

Internet Orders Module (Optional)

Highlights:Ability to order, report and bill internet advertising in WO TrafficTwo-way integration with Google’s DFP PremiumSimplified workflow – one system for Spot and internet order managementAbility to use different approval routing for internet ordersOnline advertising industry standard billing practicesEnhanced internet revenue reporting capabilitiesConsolidated Spot and internet contract and invoice printouts

2

The Internet Orders module in WO Traffic provides broadcasters with the tools they need to take control of online advertising and maximize revenue potential.

Delivering resultsClose more business by maximizing AE effectiveness and selling timeStreamline workflow and reporting with a single system to manage sales across all media, including web and mobileReduce costs and drive operational efficiencies with better insight into sales processes and teamOptimize the effectiveness of your ratings data

WO Media Sales includes:Account managementAvails/plannersRate card managementResearch

Sales Force Automation3

Industry-leading sales management solution

Account Management4

Comprehensive sales and account management solution

Driving higher revenueAccurately forecast revenue and manage pending businessOptimize account lists and sales team assignmentsDrive account executive effectiveness and decrease loss of information due to turnoverStreamline sales processes through automated approvals and notifications

WO Media CRM includes:Management utilitiesAE utilitiesReporting

Mobile/SMS5

WO Mobile allows you and your advertisers to:

Connect, interact and build relationships with your audience directly via their mobile devices

Deliver more timely, targeted and relevant news and information

Provide a new station-to-consumer experience that drives response, customer loyalty and new revenue opportunities

Capitalize on a new revenue stream without loss of on-air inventory

NEW! Send Weather & Closing Alerts by zip code, country, city, FIPs code, school or business

Robust mobile campaign platform that allows you to launch targeted mobile programs and campaigns

Automation

WO Automation for Radio helps you be more efficient and save money:

Connect your markets, providing intelligent, automatic failover redundancy for important file transfers and provides a cost effective solution for offsite storage and disaster recovery with automatic backup of all audio content

Perfect for Traffic or Program Directors who deal with last minute schedule changes. Whether in the office or at home, you can view multiple tabbed schedules and make changes that take place immediately without the need to go into the studio to remerge the playlist

Remote Voice Track shifts can be assigned from anywhere using a web browser

Integration with MusicMaster can help you reduce errors, save work and provide a more consistent experience for your audience

6

Powerful Radio Automation delivering seamless integration with WO Traffic

Business Analytics7

WO Analytics provides you with the ability to:Optimize the profitability of your business by visually identifying patterns of success and failure across all of your propertiesImprove inventory control, pricing and customer service with a dynamic understanding of commercial time utilizationMaintain a high-level view of your business with the flexibility to drill down into the most granular data at the station levelLiberate staff from time-consuming report generation so they can concentrate on their core competenciesQuickly and easily access all of your dashboards with any web-enabled device—including tablets

Dynamic and robust diagnostic solution designed to deliver a deeper examination of your operations

Radio Integrations8Automation Systems (Via Live 2-Way Integration or Flat File Interfaces)

• Audio Vault• Dalet• DAVID

• DCS• ENCO• Maestro

• Media Touch• Netia• NexGen

• Powergold• RCS• Scott Studios

• Simian• Smarts• SS32

• Storq• WO Automation for Radio (Live Log)

Electronic Contracting Electronic Invoicing

• Interep/RadioExchange

• Proposal XML • RAB • @Media• eMediaTRADE

• Interep/RadioExchange

• Radioinvoices.com• Rivendall

• Spotdata

Proposal & Yield Management Systems General Ledger Systems

• AdConnections• Arbitron/IRS

• Arbitron/MatrixPlus• Maxagrid

• WO Media Sales• ShareBuilder

• MAS500 • Oracle Financials • SAP

Other Integrations

• Music Licensing: MRI

• Ratings: Nielsen ratings data

• Revenue Export: MatrixPlus

• Network Barter Providers: Dial Global

• Email Systems: Any SMTP capable system such as Outlook™ or Notes™

• Numerous client-specific integrations to exchange data with custom system

WO Automation for Radio Integrations:

Nearly all complementary systems including:

• All popular traffic systems and music schedulers• Custom widgets and special integrations including WO Traffic, Axia,

Broadcast Bionics, and Sage Endec

• Other Broadcast Equipment/Systems such as Broadcast Tools, Sage Endec, SAS, and all major audio mixing consoles

Seamless integration with WO Traffic, providing the most complete, state-of-the-art solution for radio broadcasters across sales,traffic, billing and automation.

Clients

Thank You!

WIDEORBIT OVERVIEW

©2014 WIDEORBIT INC.