XNSP85882

XNSP85503

XNSP83797

SP82342

2015 Media Kit

[ [Welcome to Herald-Tribune Media Group

In 1925, the Herald-Tribune was founded andhas served Sarasota and Manatee countiesfor nearly 90 years. Published on the pristineGulf Coast, Sarasota is dubbed the culturalcapital of Florida with a vast number of artisticinstitutions. The paper was awarded a PulitzerPrize for investigative reporting in 2011 andwas also a finalist in 2010 and 2008. Thecompany also publishes a variety of websitesand magazines, serving various nichepopulations within the region.

A quality news sourcesince 1925.

[ [Economic Outlook

The U.S. economy is improving, and local markets mirror this progress.Here are some of the top trends.

Retail Sales have been on an

upwardtrend since 2009.

We can help guideyour business

through these positive trends and take advantage of the improvingeconomy by reaching your most desirable potential customers.

2009 2010 2011 2012 2013 2014*

AnnualRetail Sales(in Billions)

Source: National Retail Federation*Nov. 2013-Oct. 2014

New Vehicle SalesMillions of Units

10.4

11.6

14.4

16.3

15.6

12.7

15.5

16.3

15.9

16.3

16.6

The Automotive Market

Retail Sales

In addition to increasing homesales, the average sales pricehas increased significantly overthe past few years.

Source: National Association of Realtors

2011

2012

2013

2014(Jan-Oct seasonally adjusted annual rate)

Existing Home Sales4,260,000

4,660,000

5,090,000

5,260,000

The Real Estate Market

forecast16.3 millionnew vehicles were sold in 2014,up 5% over the previous year.The forecast looks steady for thenext five years.

Source: Borrell Associates, Nov. 2014 auto report 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

$2,6

38

$2,7

26

$2,8

84

$3,0

04

$3,1

09

$3,1

74

The unemployment rate has been

steadilydecreasingover the last couple of years.

Employment

[ [Market Profile Sarasota/Bradenton/Venice

Household IncomeUnder $35,000 120,883 37%$35,000-$49,999 49,868 15%$50,000-$74,999 61,421 19%$75,000+ 94,967 29%

Children at Home 71,853 22%

Source: © 2014 Alteryx, Inc., Sarasota and Manatee Counties

Home OwnershipOwn 237,171 72%Rent 89,968 28%

GenderMen 287,470 47%Women 319,160 53%

Age18-34 115,463 19%35-44 75,100 12%45-54 97,414 16%55+ 318,653 53%

Education (adults age 25+)College Graduate 201,292 36%Some College, no degree 118,738 21%High School Graduate 179,901 32%Other 58,672 11%

Total Adults 606,630

Total Households 327,139

Total Households

327,139Average Household Income

$70,224

Total Population

735,757

BradentonTampa

Sarasota

Venice

North Port

Manatee

Sarasota

Sarasota and Manatee Counties, FL

Consumer Expenditures

Total AnnualConsumer Expenditures(in millions)

Housing $5,160Transportation $2,878Food $1,808Personal Insurance/Pensions $1,328Health Care $1,275Entertainment $723Cash Contributions $470Apparel and Services $404Personal Care Products and Services $229Miscellaneous (includes Financial Services) $186Education $148Alcoholic Beverages $141Tobacco Products and Supplies $118Reading $30Total Consumer Expenditures $14,897

Source: © 2014 Alteryx, Inc., Sarasota and Manatee Counties

Herald-Tribune Media Group willhelp you increase your sales.

The average annualconsumer expenditure inSarasota & Manatee countiesis $45,537 per household.

[ [Reach

47% of Total Adults47% of Men48% of Women44% of Adults Age 18-5450% of Adults Age 55+52% of College Educated Adults44% of High School Graduates44% of HHI under $50,00051% of HHI $50,000+50% of Homeowners39% of Families with Children in the Home

Source: Scarborough 2014 R1 db, Sarasota and Manatee Countyadults; INA+ Audience (past 7 day print, past 30 day digital)

Herald-Tribune Print & Digital Reach

Herald-TribuneMedia Group

reachesyour most profitablecustomers.

HeraldTribune.comAverage Monthly Traffic

Website MobilePage Views 7.2 Million 340,000Unique Visitors 900,000 31,000

Source: Omniture Nov. 2013-Oct. 2014

Our GrowingDigital Audience

shoppersout of10

The Herald-Tribunedelivers

5million

page views per monthacross all platforms

7.5average,deliverotal of

Source: Omniture, Noppin the market.

On awe da to

ivingbetterliving.com

Cultivating relationshipslater in life

toolateIt’snever

WHENSHOULD YOUTAKE SOCIALSECURITY?

ADMIT IT BOOMERS:

YOU’RE OLD+

MYTHS ABOUTFLU SHOTS+ GIVE YOUR

PC A FACELIFT+

R C O M M U N I T Y S I N C E 19 9 1

iciane

A,A.

[ [Multi-Media Solutions

A MAGAZINE OF THE

HERALD-TRIBUNE MEDIA GROUP

OCTOBER 2014O

BetterJanuary2013

r

The Herald-Tribune Media Group isthe one source for yourcustomized solution.

roup is

2014|2015 S E R V I N G O

YOUR ORIGINAL RESOURCE

PhysGuid

O U

sd

WELCOM2013 NEWCOMERS GUIDE TO THE SA

MANATEE AND CHARLOTTE COUNTY

PRESENTED BY THE HERALD-TRI

COASTGULF

MARASOTY AREIBUNE

TF

her you need to reach a largence or a targeted segment,d-Tribune Media Group deliversppers to your business.

G

WhethaudienHerald

shop

New

spaper • Special Sections & Magazines

• Spad

eas•W

rappers•TMC•EventMarketing•Polybags•

Cre

ativ

eSe

rvic

es•

We offer a

largevariety

of print productsand other creative solutions

to growyour business.

Multi-Media SolutionsW

eb

Development • Email Acq

uisitio

n•

Re

ac

hE

xtension•Retargeting•O

nlin

eP

rom

oti

on

s• W

ebsites • Mobile • SEO

•S

EM

•V

ide

o•

Ya

ho

o!•ReputationManageme

nt•

An

dM

ore

• We know

digitalsolutions.

Every month, 81% of all Sarasota &Manatee residents access online.

• On average, they spend 10 hours perweek online.

• And, 76% have made an onlinepurchase within the past year.

Contact us today to startreaching new customers!

Source: Scarborough 2014 R1 db

How to Reach Us

Nobody delivers like theHerald-Tribune.

The Herald-Tribune delivers more than just the news to our community— it provides high-quality journalism and ongoing support for the

organizations that make a difference in the Sarasota Manatee market.

HeraldTribune.com1741 Main Street • Sarasota, FL 34236

(941) 953-7755Display Advertising: (941) 361-4000Classified Advertising: (941) 953-5555

Circulation: (941) 365-6060Newsroom: (941) 361-4800

Manatee8713 E. State Road 70, Bradenton, FL 34202

941-745-7808Venice

300 Tamiami Trail S., Venice, FL 34236941-486-3030

National Advertising1741 Main Street, Sarasota, FL 34236

941-361-4203