2015 media kit
TRANSCRIPT
SOCCERGRLPROBSSOCCERGRLPROBS2015 Media Kit 2015 Media Kit
Meet Meet SoccerGrlProbsSoccerGrlProbs
Shannon Fay, Alanna Locast & Carly Beyar
We are three former Division 1 athletes, who are driven by our love for the game of soccer.
Our passion has helped us create a Twitter & YouTube account that went viralviral amongst the international soccer
community.
We collaborate together to create, edit & organize daily content across our social media platforms.
We produce apparel products as a means of unifying female soccer players all over the world.
Our athleticathletic-based apparel contains inspirational quotes, comedic blurbs & unique graphic designs that has created a
unified brand. We strive to represent products that we believe have a deeper meaning.
MissionMission: : To support & encourage the well-being & positive self-image of young female athletes
everywhere with this life style brand.
Quick StatisticsQuick Statistics
Product Sales: Product Sales: 20142014
20142014End of September: Creation of new Creation of new
websitewebsite
Product Sales: 2015Product Sales: 2015
$24,00024,000 for 2015 so far
Overall (2012-now): $487,000 Sales 487,000 Sales
Revenue to dateRevenue to date
Product Sales: Top Product Sales: Top ProductsProducts
“I can’t I have soccer” Shirt $105,300 105,300
Black sweatpants$
65,76165,761
“Things we do for the game we
love” Shirt$41,39941,399
2014 Website 2014 Website StatisticsStatisticsSessions per Month:
• Oct. 13-31, 2014 18,92618,926
• Nov. 1-12, 2014 19,27019,270
• Dec 1-Jan 9, 2015 32, 82632, 826
• Jan 9-27, 2015 12,86412,864
• Overall: 83,88683,886 sessions, 235,441 235,441 page views
www.Soccergrlprobs.COM
2014 Website 2014 Website Statistics Statistics
Visitors (Website created: Oct. 13,2014): 47,80847,808 visitors
www.Soccergrlprobs.COM
Reader Demographics: 59.2% are 18-24 yr olds59.2% are 18-24 yr olds
2015 Website 2015 Website StatisticsStatistics
• 46,158 46,158 sessions
• 28,633 28,633 users
• 266,711 266,711 page views (More page views this year then start of website in 2014).
Jan 1, 2015-March 23, 2015
Website Statistics Website Statistics Geography: by CountryCountry
www.Soccergrlprobs.COM
Our FollowingOur Following
Mailing List: 3,100+3,100+ recipients
Twitter fans: 190,000190,000 followers
YouTube: 58,000+58,000+ subscribers
Instagram: 67,000+67,000+ followers
Vine: 50,000+ 50,000+ followers
www.Soccergrlprobs.COM
YouTube StatisticsYouTube StatisticsCreated Feb 6th, 2012
2012-2015 views: 8.6 Million 8.6 Million views
17 Million 17 Million mins watched
4242 Videos
www.youtube.com/user/SoccerGrlProbsVids
YouTube Statistics YouTube Statistics Demographics
www.youtube.com/user/SoccerGrlProbsVids
Worldwide Worldwide YouTube Viewers YouTube Viewers YouTube Viewers YouTube Viewers
Seen by audience all over the world
Twitter Statistics Twitter Statistics Created August 2011
190K190K Followers
www.twitter.com/SoccerGrlProbs
Facebook Statistics Facebook Statistics
8,100 likes8,100 likes
www.facebook.com/Soccergrlprobs
Instagram StatisticsInstagram Statistics
67,300 Instagram followers 67,300 Instagram followers
e
Social Media GrowthSocial Media Growth
• 2011: 4K
• 2012: 57K (1,325% increase)
• 2013: 119K (108.7% increase)
• 2014: 188K (57.9% increase)
• 2015 Estimate: 235K (25% increase)
• Jan 1 2013: 3,179 likes
• Jan 1 2014: 5,614 (77% increase)
• Jan 1 2015: 7,872 (40% increase)
• Dec 2015 Estimate: 10,784 (37% increase)
Social Media GrowthSocial Media Growth• YouTube
• 2012: 3.7M views, 4.1M minutes watched, 15K subscribers
• 2013: 2.3M more views (62.1% increase), 7M more minutes watched (175% increase), 22K more subscribers (46% increase)
• 2014: 2.1M more views (91% increase), 5.8 more minutes watched (82.8% increase), 15K more subscribers (68.1% increase)
• Lifetime: 7.9M views, 16.1M minutes watched, 53K subscribers
• 2015 Estimate: 3.5M more views, 7.5M more minutes watched, 20K more subscribers
• Instagram Reach
• 65K followers
• Vine
• 48.5K followers
Media Cameos Media Cameos
• Viral vine of girl wearing SoccerGrlProbs shirt
Viral VineViral Vine Wall Street JournalWall Street Journal
• SoccerGrlProbs shirt
Media Cameos Media Cameos
http://www.buzzfeed.com/candacelowry/memories-all-soccer-girls-will-never-forget#.xe2YY7M3z
Appearances in Appearances in Buzzfeed ArticleBuzzfeed Article
Recent Media Recent Media MentionMention
• Fairfield University’s Dolan School of Business Center-fold piece on SoccerGrlProbs
http://soccergrlprobs.com/pages/press• For more press:
Overall FeaturesOverall FeaturesWebsite: ProductProduct Store, About Us, Fan Section, Contact Us, Team/Appearances. www.SoccerGrlProbs.com
BlogBlog Categories: “Just Sweat It”, “SGP Team Updates”, “Soccer News”, “We Know You’re Hungry”, Latest Articles
Subject Areas: Fitness, Food, Soccer related information/news, New Product Info
Social Media Platforms
Twitter: @SoccerGrlProbs@SoccerGrlProbs
YouTube: SoccerGrlProbsVidsSoccerGrlProbsVids
Instagram: TheRealSoccerGrlProbsTheRealSoccerGrlProbs
Facebook: SoccerGrlProbs.comSoccerGrlProbs.com//FacebookFacebook
