2015

MEDIA KIT

OUR CIRCULATION

DAYTRIPPER DISTRIBUTES 5,000 FREE COPIES EACH ISSUE

READERSHIP OF 15,000 (AVG 3 READERS PER PAPER COPY ISSUE)

Distribution Locations

Newspaper Insert 40%

Visitors Centers 10%

Hotels & B&Bs 10%

Restaurants & Cafes 10%

Entertainment Venues 5%

Airports 5%

Outdoor Specialty 5%

Universities 4%

Resorts 3%

Art Cooperatives 3%

Universities 3%

Subscriptions 2%

West Virginia Virginia

Alderson Blacksburg

Beckley Clifton Forge

Bluefield Covington

Elkins Lexington

Green Bank Monterey

Hinton Pembroke

Lewisburg Rich Creek

Marlinton Roanoke

Morgantown Warm Springs

Princeton

Sandstone

Snowshoe

Union White Sulphur Springs

OUR TEAM Daytripper motivates readers to take advantage of their backyard and explore towns, trails, events

festivals and natural areas. Our award winning photographers and writers draw on experiences from

their own journeys. With a commitment of revitalization and renewal within the region, we support

small businesses and highlight places both on & off the beaten path. Daytripper is distributed free and

is owned and operated by Keystone Media in Lewisburg, West Virginia.

READER DEMOGRAPHICS

Median age 36 Homeowners 70% Range 18 - 68 Have young children 40%

College degree 75% Have college students 25%

Female 65% Are college students 20%

Male 35%

READERS ARE INTERESTED IN Hiking Festivals Off-road trips Camping Fine & Cafe Dining Natural foods

Waterfalls Music Craft Beers

Fishing History Shopping

Rafting Local crafts Healthy lifestyles

Swimming Activism Caving

Antiques Volunteerism Rail Trails

Theatre The Arts Running & Marathons

DAYTRIPPER SHELF LIFE

More than half of our monthly articles are timeless. Overwhelmingly Daytripper readers save past issues, and send them to friends and family, for use in future trips in and around the region.

OUR FEATURES 2015 SCHEDULE

MONTHLY JANUARY: UNDERGROUND

ON SAFARI BY ALAINA HOWER FEBRUARY: B&B GETAWAYS

MARCH: COLLEGE TOWNS

SEMI-MONTHLY APRIL: BATTLEFIELD SITES

MAY: 3RD ANNUAL WATERFALL

1 OF 50 LOCAL DAYTRIPS BY DAVID ESTEPPE JUNE: TAKE FLIGHT

WATERFALLING BY LISA STANSELL JULY: MAKE A SPLASH

TOWN HIGHLIGHT BY DREMA MORGAN AUGUST: MUSIC JAMS & JELLIES

SEPTEMBER: TAKE TO THE RAILS

ANNUAL ISSUES OCTOBER: CIVILIAN CONSERVATION CORPS

NOVEMBER: ON THE BEATEN PATH

MARCH: COLLEGE TOWNS DECEMBER: UNWRAPPED

MAY: WATERFALL PHOTO CONTEST ISSUE

NOVEMBER: ON THE BEATEN PATH

OUR RATES AND DEADLINES

DAYTRIPPER IS FULL COLOR AND AN ACTUAL SIZE OF 10.50” X 13.50”

OUR COLUMN INCHES ARE 2” X 1”. WE OFFER FULL GRAPHICS DEPARTMENT AT NO COST

NON – CONTRACT RATES:

FULL PAGE $650.00 (10.25” X 13”)

HALF PAGE $325.00 (VERTICAL – 5” X 13” / HORIZONTAL – 10.25” X 6.5”)

1/10TH $ 65.00 (2” X 6.5”)

2/10TH $130.00 (4” X 6.5” OR 2” X 13”)

3/10TH $195.00 (6” X 6.5”)

4/10TH $260.00 (4” X 13” ONLY)

LIMITED ODD SIZES PERMITTED @ $10.00 PER COLUMN INCH

*4 + RUN CONTRACT RATES REDUCED 5%

**12 RUN CONTRACT RATES REDUCED 10%

**ALL PRINT ADS ARE FULLY LINKED IN OUR ONLINE ISSUES AT http://www.daytrippernow.com/

SPACE RESERVATION 10TH OF MONTH PRIOR TO PUBLICATION

CREATIVE DUE 15TH OF MONTH PRIOR TO PUBLICATION

DELIVERY LAST FRIDAY OF MONTH PRIOR TO ISSUE MONTH

New Website Launch

February 2015

Coming May 2015

DC/Northern VA Distribution

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OUR CONTACTS

Email us: Select to find us on:

Advertising@Daytrippernow.com

Editor@Daytrippernow.com

Call us:

304-661-0947

304-667-2300

To view our issues ~ visit our website

http://www.daytrippernow.com/