livingston media kit - 2015
DESCRIPTION
Livingston Daily media kit 2015TRANSCRIPT
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Reach, Engage, Activate
Media Kit
Livingston Daily Press & Argus,
a trusted brand of michigan.com,
Michigans Largest Media and Marketing
Company.
livingstondaily.com
Multi-platforms
marketing
experts
Print, Digital, Mobile
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WHO WE ARE
Connecting with engaged audiences for 100+ years
Livingston Daily Press & Argus is a multimedia marketing solutions company with a rich history of serving Livingston County families and businesses since 1843. As the areas news leader, we deliver award winning journalism and information in print, digital, social and video platforms by enhancing the lives of our readers and contributing to the business success of our customers. Livingston Daily Press & Argus is a full service media company that provides time-tested and effective emerging business solutions. Livingston Daily Press & Argus a trusted brand of michigan.com, Michigans Largest Media and Marketing Company. We combine the largest news and information audience in the state with the top multi-platform marketing experts to provide you with a single partner with one purpose, to help your business grow.
Established in 1843
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Source: Scarborough Feb 2013 - Jan 2015; US Census Bureau Mar 2015
Audience profile
Average Issue in past 30 days
37% Children in the
Home
Target
%
Under age 2 8.5%
Age 2 - 5 15.8%
Age 6 - 11 31.1%
Age 12 - 17 31.8%
Household Income Target
%
$100,000 + 40.2%
$75,000 + 50.1%
$50,000 + 58.7
$35,000 + 80.5%
Age Target
%
Adults 18 - 34 24.4%
Adults 18 - 49 58.3%
Adults 21 - 49 54.6%
Adults 25 - 54 57.4%
Adults 35 or older 75.6%
Adults 50 or older 41.7%
Female 57.3%
Michigan Homeownership Rate: 72.1% Livingston County Homeownership Rate: 85.1%
State Median HH Income: $48,411 Livingston County Median HH Income: $72,359
Print Daily or Sunday
Male 42.7
Homeowner 81.4%
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Circulation
COVERAGE AREA MAPS
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Multi Media
Breaking news and up to the minute updates in print, on mobile devices and on the web.
DAILY NEWS THAT GOES WITH YOU.
RSS Feeds
Mobile Email Alerts
Twitter Facebook
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LivingstonDaily.com Over 1 million page views
REVISED: 11/7/14
Time Spent
on Site: Desktop:
10.76 minutes (snap shot 5/4/15)
Mobile:
3.86 minutes (snap shot 5/4/15)
REVISED: 5/14/15
Source: Omniture, November 2014-April 2015;
1,351,980 Monthly Page Views
6.8 Page Views per
Visit Unique Visitor
192,405 Unique Visitors
316,214 Monthly Visits
27,634
Social Visits 6 Month Average
Twitter: 3,665 Facebook: 10,454
6 Month Average (per month)
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DIGITAL PRODUCT OFFERINGS
Access to a creative team of professional artists with full scale ad and video production capabilities.
Digital Ads Multi-Position/Multi-Size In-Banner Video Photo Galleries Expandable Push down Animated Media Rich Media Sponsorship Buttons Weather Widget
Strategic planning & research
Marketing intelligence Digital Marketing Social Media Marketing Search engine optimization Search engine marketing Campaign optimization Audience targeting Creative services Web design & development Content development
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Certified Experts in Local
Search Advertising
One of only 26 Google Premiere SMB Partner
We have one of the nations largest staff of certified PPC specialists. Our proprietary platform tracks conversions and automatically updates bids across multiple keywords, campaign types and
ad groups to optimize your campaign. We analyze your competition and provide compelling ad copy and recommended offers to drive clicks. We will build relevant landing pages or proxy sites to drive visitor conversions, building leads and new customers for your business. Clients can track and monitor campaign performance through our comprehensive reporting dashboard, which includes key performance metrics and campaign insights as well as the ability to review and listen to campaign phone calls.
Press & Argus audience solutions, enhanced by Yahoo!s digital reach and extensive audience targeting capabilities, provide powerful and effective reach, targeting, and results that deliver the right audience at the right time with the right solution.
Improve campaigns effectiveness.
Extend campaign reach of local consumers .
Target consumers by geography and demographic .
Meet goals and increase ROI.
THIS PARTNERSHIP WILL:
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PRINT PRODUCT & SERVICES
Retail Display Advertising Classified
Advertising Sunday TMC
(Total Market Coverage)
Special Section & Niche Publications Premium Ad
Positions Advertorials Spadea We-Print Inserts Pre-Print Inserts Commercial
Printing Ad Notes and much more
Events and Promotion Sponsorship Opportunities are Available
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SPECIAL SECTIONS &
NICHE PUBLICATIONS
Special sections appear in tab, broadsheet, magazine and pony tab sizes
Festival Guides Active Livingston Shop Livingston City Guides
Auto Preview Gift Guides Chamber of Commerce
Directories Car Care And more
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CONTACT US
Livingston County Daily Press & Argus 323 E. Grand River Howell, MI 48843
517 548-2000
Classified Adverting: 888 999-1288
Retail Display Advertising:
517 548-2000
Report a News Item: 517 548-2000
Business Office: 517 548-2000
Customer Service Home Delivery:
888 840-4809
Contact us to obtain a customized advertising solution, rates, or list of services.
Publisher Executive Editor
Susan Rosiek
(248) 926- 2202
Director of Sales & Marketing
Jani Hayden
(248) 408-9501
Retail Advertising Manager
Lisa Vernon
[email protected] (517) 548-7060
Managing Editor Mike Malott
[email protected] (517) 548-7125