2015 media planner - hospital news · mechanical requirements printing process: web offset ads: 300...
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www.hospitalnews.com
Celebrating Over 25 Years!Reporting on best practices within
the healthcare industry across Canada. Including the latest in new equipment, products,
and the people that make a difference.
Canada's Health Care Newspaper
2015 Media Planner
Hospital NewsHospital News has been publishing since 1987. We take great pride in being the voice of Canada’s healthcare industry and reporting on best practices from across our great country. Our promise, to present clear and concise editorial covering developments that affect all healthcare professionals, executives, administrators and patients.
We are committed to keeping you informed on current health care news, medical advancements and trends.
Feature articles should be submitted by the copy deadline. Let the editor know in advance of story ideas and planned submissions. Feature articles should be approximately 750 words.
Please ensure all submissions have a byline and include a one-line bio for the author/s.
News items can be submitted anytime and should be between 250-500 words. The editor reserves the right to determine whether material submitted for publication shall be printed and reserves the right to edit as needed, for grammar, style and length.
Photos are always welcome. In order to maintain maximum reproduction quality please ensure that photos meet the following guidelines.• Horizontal• 300 dpi or greater• JPEG compression set at high or maximum• Image size at least 4” wide.• Minimum size of photo should be 1.4mb
before saving as JPEG file.
For more information please contact: [email protected] x2234
submissions
Issue Publication Date Editorial Focus
Display Ad Booking Deadline
Career Ad/Final Material
Deadline
January Jan 3, 2015 Professional Development/Continuing Medical Education (CME)/Human Resources Dec 12, 2014 Dec 16, 2014
February Feb 2, 2015 Facilities Management and Design/Health Technology/Greening Healthcare/Infection Control Jan 23, 2015 Jan 27, 2015
March Mar 2, 2015 Gerontology/Alternate Level of Care/Home Care/Rehab Feb 20, 2015 Feb 24, 2015
April Apr 4, 2015 Hospital Funding and Pay-for-Performance Models/Financial Planning for Health Professionals/Volunteers and Fundraising/Health Promotion
Mar 26, 2015 Mar 30, 2015
May May 2, 2015 Surgical Procedures/Pain Management/Palliative Care Apr 24, 2015 Apr 28, 2015
June Jun 1, 2015 Health Care Transformation/eHealth/Mobile Health/Medical Imaging/Oncology May 22, 2015 May 26, 2015
July Jun 29, 2015 Cardiovascular Care/Respirology/Diabetes/Complementary Health Jun 19, 2015 Jun 23, 2015
August Aug 1, 2015 Pediatrics/Ambulatory Care/Neurology/Hospital-based Social Work: Jul 24, 2015 Jul 28, 2015
September Aug 31, 2015 Emergency Services/Critical Care/Emergency Preparedness/Infection Control Aug 21, 2015 Aug 25, 2015
October Oct 3, 2015 Patient Safety/Mental Health + Addiction/Research+ Health Achieve Guide Supplement
Sep 25, 2104 Sep 29, 2015
November Nov 1, 2015 Technology in Healthcare/Patient Experience/Hospital Performance Indicators Oct 23, 2015 Oct 27, 2015
December Nov 30, 2015 Year in Review/Future of Healthcare/Accreditation/Pharmacology Nov 20, 2015 Nov 24, 2015
supported columns include:• From the CEO’s Desk • Caregiver• Legal Update • Technology • Ethics • Product Review• Patient Safety• Infection Control• Evidence Matters
special supplements for 2015:JANUARY 2015PROFESSIONAL DEVELOPMENT
MAY 2015NATIONAL NURSES WEEK
OCTOBER 2015HEALTH ACHIEVE CONFERENCE GUIDE
Canada's Health Care Newspaper
16%
39%15%
30%
Supervisors, Assistants, Coordinators, Analysts and Team Leads
Directors, Managers, Purchasing, Administratorsand Associates
Doctors, Nurses, Psychiatrists, Urologists, Radiologists, Scientists, Technicians, Therapists,
Researchers and Support Staff
CEOs, CFOs,. CIOs, Presidents and VPs
Hospital News is Canada’s healthcare newspaper for over 25 years. One of the longest standing and respected healthcare publications in Canada. Published 12 times a year with over 50,000 monthly circulation. Distribution through subscription base of over 14,500 across Canada and exclusive magazine rack distribution within Ontario hospitals.
Readers of Hospital News are not segregated particularly to Hospitals alone. Readership and distribution includes facilities servicing:• Psychiatric • Long Term Care Facilities • Rehabilitation • Laboratories• Retirement Homes • Universities• Government Institutions
And Other Health Care Organizations and Associations
* Readership demographics based on 13,500 subscription base.
SUBSCRIPTIONS REACHING OVER 10,000 NATIONALLY Ontario 52%Western Provinces 30%(BC,AB,SK,MB,NT,NU,YT)Eastern Provinces 18%(QC,NB,NL,NS,PE)
Exclusive in-Hospital distribution in Ontario
Exposure and Distribution Coverageat Major Canadian Health Shows
Supporter and Partner of Symposiums
Readership demographics:
Circulation
Reporting on best practices has built a strong, diverse and loyal readership over the past 25 years.*
Canada's Health Care Newspaper
mechanical requirementsPrinting Process: Web OffsetAds: 300 line screen.Media: CD, DVDFTP access is available on request.Ads can be emailed to [email protected] Formats: Adobe InDesign – packaged, Hi-Res PDF.Fonts: Open Type and Type 1Postscript, please include bitmap and printer version.
specs for web adsFULL BANNER: 96 dpi –468px x 60px, JPG or GIFMEDIUM RECTANGLE:96 dpi – 300px x 250px,JPG or GIF file format.If animating, up to 3 frames/layers, and saved as an animated GIF.
production notesImages downloaded off a website are unacceptable for print.Please include all embedded artwork files. Fonts that are not in our library will be replaced with reasonable substitutes. Please contact us for further details.In order to provide you with the best service possible, we have established some simple guidelines to make sure that your ad gets the full attention of our production department. In order to maintain our standards, we must adhere to the deadlines and specifications set above.
TO ADVERTISE CONTACT:Denise Hodgson905.532.2600 [email protected]
Print advertising rates 2015
Online advertising rates 2015Horizontal Banner Ads 468x60 .........................................................$695 month
Medium Rectangle Ads 300x250 .......................................................$595 month
Custom Sponsorship Ad 300x60 .........................................Inquire for availability
Career Ad Posting 30 Days ....................................................................$295 15 Days ....................................................................$145
Digital Edition Notification Premium Full Banner 468x60 .................................$495 Medium Rectangle Ad 180x150 .............................$295
Health Care Products and Services Online Directory Basic (logo & website) ............................... $195/Annual Premium (+3 pictures) ............................... $295/Annual
610 Applewood Crescent, Suite 401 Vaughan, Ontario L4K 0E3Telephone: 905.532.2600 Advertising x2237 | Editorial x2234Publisher x2235
Website: www.hospitalnews.com Email: [email protected]
Process Colour:Add $450 per insertion for half page and upAdd $250 per insertion for under half page
Page Dominant Half Page
7.45” x 10.02”$3,050
x3 $2,700x6 $2,550x12 $2,250
Half Page Vertical
4.9” x 13.44”
$2,725
x3 $2,400x6 $2,280x12 $1,990
Page Dominant Eighth Page
4.9”x4.9”$880
x3 $795x6 $735x12 $660
Quarter Page Vertical
4.9” x 6.62”$1595
x3 $1440x6 $1360x12 $1199
Quarter Page Horizontal
7.45”x4.9”$1299
x3 $1170x6 $1090x12 $975
Half Page Horizontal
x3 $2040x6 $1925x12 $1690
10” x 6.62”$2325
Full Page
x3 $3,125x6 $2,950x12 $2,625
10” x 13.44”$3,500
Double Page Spread
x3 $6,250x6 $5,900x12 $5,250
21” x 13.44”$7,000
Canada's Health Care Newspaper
Canada's Health Care Newspaper
Eighth Page and Sixteenth Page
Eighth
Sixteenth2.35”x3.22”
$660$355
4.9”x3.22”
NEW! 1 Inch Pop-Up Bannerx1 $1495 x2 $1395 x4 $1125