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Coca-Cola Scholarship Program

Middle East and North Africa 2015

 The wave of continuing change sweeping across the Middle East, North Africa

and near Asia is rooted in the basic desire for increased economic and social

opportunity. Economic growth is vital to the establishment of political

stability and the creation of individual opportunity and prosperity. The

enormous youth population across the region is dynamic, enthusiastic,

energetic and hungry to learn and grow; with an abundance of ideas for

improving their own – and their countrys ! prospects, they yet need training

and guidance on bringing those ideas to life.

 The "oca!"ola "ompany, in partnership with the #nited $tates %epartment

of $tate and &ndiana #niversitys 'elley $chool of (usiness, is pleased toannounce the "oca!"ola MENA $cholarship )rogram for *+-. or the fourth

year, one hundred college!level students will be selected from ten countries

across the Middle East, North Africa and near Asia to participate in a one

month long, multi!faceted and immersive residential program at a leading #$

business school, in which they will learn best American business practices,

re/ne their entrepreneurship s0ills, and develop the tools to create their own

business plans. $tudents will be selected from Afghanistan, Algeria, Egypt,

 1ordan, Morocco, )a0istan, )alestinian Authority areas, and Tunisia.

1. HS!"#$ 

&n *+, The "oca!"ola "ompany successfully partnered with the #nited

$tates Embassy in "airo to send + Egyptian high school students to attend

the Engineering &nnovation $ummer )rogram at 1ohns 2op0ins #niversitys

3hiting $chool of Engineering in (altimore, Maryland. This program was part

of The "ompanys support of )artners for a New (eginning 4)N(5, for which

Muhtar 'ent, "oca!"olas "hairman and "E6, serves as 7ice "hairman. )N(

is an alliance of public!private partnerships committed to deepening

engagement between the #nited $tates and local communities on issues ofeducation, e8change, economic opportunity, and science and technology, in

order to advance the vision outlined by )resident (arac0 6bama in his *++9

"airo $peech.

&n *+* the "oca!"ola "ompany built upon the success of the *+ "oca!

"ola MENA $cholarship )rogram and partnered with &ndiana #niversity and

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once again with the #nited $tates %epartment of $tate 4#$%6$5. Together

with the #$ Embassies in :abat, Algiers, Tunis,

"airo, Amman, and the #$ "onsulate in 1erusalem, the program e8panded to

include ++ college!level students who participated in a one month business

course at &ndiana #niversitys prestigious 'elley $chool of (usiness; they

visited 3ashington %" – including a memorable afternoon at the $tate

%epartment – and /nished with a trip to the "oca!"ola "ompanys

headuarters in Atlanta.

&n *+<, the program was e8tended to include Afghanistan and )a0istan.

%uring the initial application phase on the website scholarships.coca!

cola.com, the program saw a boost in popularity by garnering over <=+,+++

registered users to submit ideas and vote on ideas they felt would >Ma0e

 Tomorrow (etter? in their home countries. %uring the *+< and *+@

programs, the initiative had over <,+++ applicants and over -++,+++registered users on the website.

&n *+@, the program too0 place during much of the 2oly Month of :amadan.

3hile this proved to be challenging, the scholarship winners con/rmed that

they were capable of studying and performing at the highest of levels,

emphasied by their enthusiasm during the entire program at &ndiana

#niversity and at the conclusion of the program in 3ashington %.". and

Atlanta.

2. 2015 P#"%#AM

 The ++ "oca!"ola MENA $cholars for *+< will be drawn from eight

countries and territories ! Afghanistan, Algeria, Egypt, 1ordan, Morocco,

)a0istan, )alestinian Authority areas, and Tunisia.

2.1. Timing

 The main milestones for the *+- program areB

!  &'ne 1( ) 20B $cholars travel to (loomington, &N!  &'ne 22 ) &'l* 1+B $cholarship program at 'elley $chool of (usiness,

&ndiana #niversity!  &'l* 1, ) 21B $cholars visit 3ashington %.". with visits to the #$

%epartment of $tate and #$ "hamber of "ommerce!  &'l* 21 ) 2B $cholars visit Atlanta with visit to The "oca!"ola

"ompany 2eaduarters!  &'l* 2 ) 25B $cholars return home

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Note: all timings are best estimates

2.2. Residential program at Kelley School of Business, ndiana

!ni"ersity 

$cholarship winners will gain a basic understanding of American business

practices through an accelerated @!wee0 curriculum based on the core

elements of the 'elley $chool of (usiness undergraduate program, one of the

top ran0ed programs in the #nited $tates. &n order to encourage student

engagement and participation, students will be divided into small groups of

/ve during instructional portions of the program and each group will wor0

with the same 'elley faculty members. 2ighlighted courses will includeB

&ntroduction to (usiness, "ommunications, inance, Accounting, Mar0eting,

6perations, $trategy, 2uman :esources, and Entrepreneurship. The $cholars

will engage in a wide variety of instructional, interactive, and e8periential

sessions, in addition to group discussions, cultural and regional!speci/c tal0s,as well as the practical applications and implications of what they have

learned in a variety of business settings.

 The $cholars will conclude their course with a formal presentation on their

group proCect, in which they will present a practical feasibility study that

could be implemented in their home country. An elite panel will Cudge the

/nal presentations; this panel will be composed of faculty from the 'elley

$chool of (usiness faculty, associates from The "oca!"ola "ompany,

representatives of the #$ $tate %epartment, venture capitalists and private

euity investors.

E8posure to business in the contest of American culture is an important goal

of the program. Therefore, students will participate in /eld trips each wee0

throughout the program; on these /eld trips the students will be able to

interact with associates from local businesses and industry as well as

government oDcials from the state of &ndiana.

2.#. Ramadan

 The *+- program, similar to the *+@ program, will ta0e place during themaCority of the 2oly Month of :amadan. The accommodations &ndiana

#niversity ma0es for the students allows them the chance to fully participate

in the program, while also being able to observe the traditions of :amadan.

3e have set the schedule to allow for time to visit the local mosue on

ridays, 0eep the schedule clear during the times of iftar 4when the students

can brea0 their fast5, and provide plenty of 2alal food options throughout the

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program. After the conclusion of the *+@ program, we were able to spea0

with many of the scholars and /gure out how to ma0e the *+- program

even better for the students observing :amadan. At the application stage,

guidelines will be very clear about the reuired dates of travel and successful

candidates will be reminded at each stage.

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M'htar ent and MENA / President C'rt erg'son ith the Middle Eastand North Africa Coca-Cola Scholars at !he Coca-Cola Compan*3s glo4alhead'arters in Atlanta.

A4o't !he Coca-Cola Compan*

 The "oca!"ola "ompany 4N$EB '65 is the worldFs largest beverage

company, refreshing consumers with more than -++ spar0ling and still

brands. Ged by "oca!"ola, one of  the worldFs most valuable and recogniable

brands, our "ompanyFs portfolio features = billion!dollar brands including

%iet "o0e, anta, $prite, "oca!"ola Hero, vitaminwater, )owerade, Minute

Maid, $imply, Ieorgia and %el 7alle. Ilobally, we are the No. provider of

spar0ling beverages, ready!to!drin0 coJees, and Cuices and Cuice drin0s.

 Through the worldFs largest beverage distribution system, consumers in more

than *++ countries enCoy our beverages at a rate of .9 billion servings a day.

3ith an enduring commitment to building sustainable communities, our

"ompany is focused on initiatives that reduce our environmental footprint,

support active, healthy living, create a safe, inclusive wor0 environment for

our associates, and enhance the economic development of the communities

where we operate. Together with our bottling partners, we ran0 among the

worldFs top + private employers with more than K++,+++ system associates.or more information, visit "oca!"ola 1ourney at www.coca!colacompany.com,

follow us on Twitter at twitter.comL"oca"ola"o, visit our blog, "oca!"ola 

#nbottled, at www.coca!colablog.com or /nd us on Gin0ed&n at

www.lin0edin.comLcompanyLthe!coca!cola!company.

A4o't the elle* School of /'siness at ndiana ni6ersit*or 9+ years !! /rst in (loomington and later in &ndianapolis !! &#Fs 'elley

$chool of (usiness has prepared students to lead organiations, start

companies, develop new products and services, and shape business0nowledge and policy. &ts programs are consistently ran0ed among the best

in the nation, its faculty members are internationally recognied for their

teaching and thought leadership and top businesses worldwide hire its highly

uali/ed graduates. The 'elley $chool of (usiness oJers undergraduate, M(A

and specialied graduate, and )h.%. programs. or more information, go to

www.0elley.iu.edu.

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