2015 PLAN OF ACTION

2014 ANNUAL REPORT

Daryl Tol Florida Hospital

Chair-Elect

Jim Rose Rice & Rose Law Firm

Immediate Past Chair

Kelly Parsons-

Kwiatek Cobb Cole

Legal Counsel

Rodney Cruise Embry-Riddle

Aeronautical University

Economic Development V/C

Bo Brewer The People Business, Inc.

Special Events V/C

Deana Gammero Stonewood Holdings, LLC

Membership V/C

Alin Jacobs Alin Jacobs & Network

Marketing V/C

Skip Lilly Vision H.R.

Small Business V/C

Nancy Keefer Daytona Regional

Chamber of Commerce

President & CEO

John Anthony JTA Financial Services, Inc.

Governmental Relations V/C

2015 EXECUTIVE COMMITTEE

Mark Patten Consolidated-Tomoka

Land Co.

Treasurer

Eric Peburn Halifax Health

Community

Development V/C

“The Daytona

Regional Chamber of

Commerce has

successfully been in

existence for 95

years. I am honored

to serve as this

year’s Chairman of

the Board.”

Chris Bowler

Daytona Beverages

Chair

Dear Daytona Regional Chamber of Commerce Members,

Thank you for investing in your business through Membership in the

Daytona Regional Chamber of Commerce. The Daytona Beach Area is

looking at unprecedented growth with the redevelopment of Daytona

International Speedway with Daytona Rising, One Daytona, the Cici and

Hyatt Brown Museum of Art, Hard Rock Hotel and Prototype

developments, the exciting work at Embry-Riddle Aeronautical

University, Trader Joe’s Distribution Center, and the refurbishment of

many hotels on our beach side. It is now more critical than ever that the

Daytona Regional Chamber is ready to lead this great evolution of our

community in a positive manner that benefits both our businesses and

the community as a whole. We need to make sure that Public/Private

partnerships and policies are created to ensure that our growth is

sustainable for the long term.

The Daytona Regional Chamber of Commerce has successfully been in

existence for 95 years. I am honored to serve as this year’s Chairman

of the Board. The Daytona Regional Chamber is made up of more than

950 business members and has a Board of some 50 prominent

community leaders. The commitment of our members and Board

members to improve business in our area is crucial to the success of

everyone in our community. I want to particularly express my

appreciation to the Board members and other committee members for

the hard work they put in to make the Chamber successful.

We are fortunate to have a very experienced President & CEO in Nancy

Keefer to lead our great organization. Nancy brings years of chamber

experience and has accomplished a great deal in her first year of work

with the organization. I am excited to be working with Nancy and look

forward to moving the Daytona Regional Chamber forward in 2015.

The Daytona Regional Chamber will continue to advocate for our

member businesses and our community. We will provide opportunities

for you as a member to grow your business through networking,

advocating good governmental policy, monitoring tax rates on

businesses at local and state levels, and creating a business

environment that is conducive to growth.

Please contact me with any questions or concerns you may have.

Thank you for providing me this great honor to serve as your 2015

Chairman of the Board.

Christopher P. Bowler

2015 Chamber Chair

Daytona Beverages, LLC

BOARD OF DIRECTORS 2015 John Anthony

JTA Financial Services, Inc.

Linda Bradley-Thacker

UCF Daytona Beach

Lori Catron

Halifax Media Group

Joie Chitwood

Daytona International Speedway

Rodney Cruise

Embry-Riddle Aeronautical University

Bob Davis (Ex-Officio)

Hotel & Lodging Association

Joseph DiSanti

Fifth-Third Bank

Mark Dougherty

DB Area Association of Realtors

Tad Durrance

Halifax Paving

Dr. Thomas LoBasso

Daytona State College

Suzanne Forbes

James Moore & Co.

Kenneth Gaines

Advanced Fire Extinguishers

Bradley Giles

Giles Electric Co.

Joni Hunt

Florida Hospital

Todd Huffstickler

Vann Data Services, Inc.

Dr. Edison Jackson

Bethune-Cookman University

Rufus Johnson

GEICO Insurance—Johnson Agency

Blaine Lansberry

Bahama House

Bart Leek

DBL Surety LLC

Tom Leek

Cobb Cole

Ann Luke

SunTrust Bank

Charles Lydecker

Brown & Brown, Inc.

Leonard Marinaccio, III

Bomar Construction, Inc.

Philip Maroney

Root Company

Chris Mehler

Walmart

Kathy Milthorpe

LPGA

Mike Mitchener

Sam’s Club

Frank Molnar

LPL Financial

Melissa Murphy

(YPG Appointment)

Cobb Cole

Bill Offill

Daytona Beach News-Journal

Melissa Penland

Hot Action Sportswear

Cindy Politis

Bank of America

Jason Reader

Hilton Daytona Beach

Oceanfront Resort

Doug Reece

Wells Fargo Bank, NA

Teresa Rand

Volusia Flagler Family YMCA

Ted Serbousek

Jon Hall Chevrolet

Dr. Margaret Smith

Volusia County Schools

Tim Stockman

Blue Dog Video

Bobby Thigpen

Jon Hall Chevrolet

Rose Ann Tornatore

Wholesale Lighting, Inc.

Larry Volenec

Florida Power & Light

Jim Weite

TD Bank

Bob Williams

Halifax Health

ESTABLISHED: 1920

MEMBERS: 950+

BOARD MEMBERS: 55

CHAMBER PROFESSIONAL

TEAM:

Linda Baker

Membership Retention

Jim Cameron VP Government Relations

Jennifer Carlson

Membership Director

Dave Castagnacci

VCARD

Bob Elkin

CFO Consultant

Jacqueline Hayman

Special Events Coordinator

Meghan Hughes

Marketing Director

Nancy Keefer, CCE

President & CEO

Janet Kersey, CFEE, CDME

EVP & COO

Johnna McCarthy

Member Services Coordinator

Bonnie Shelfer

Business Manager

YOUR CHAMBER AT A GLANCE

VISION, MISSION

& CORE VALUES MISSION STATEMENT The Daytona Regional Chamber of Commerce advocates a strong economic and business environment and serves as a platform through which our members and the entire business community can thrive.

VISION STATEMENT To be a driving force in the development of commerce and to improve the quality of life in the greater Daytona Beach region.

CORE VALUES The Daytona Regional Chamber of Commerce believes that our image in the community with our stakeholders – our members, elected officials, future members and partners, is paramount to the success of the organization. With this in mind, we will incorporate our values

into our messages and actions.

ADVOCACY We will advocate on behalf of our members for a fair and equitable environment that empowers business towards success.

COLLABORATION We will welcome opportunities for cooperation and inclusion in our community. We will work towards a common vision.

ENGAGEMENT We will create opportunities for involvement and listen to the needs of our members.

LEADERSHIP We will be true to our role as the business leader in our region and be a model to others in our community. We will properly use our influence to ensure the relevance of our organization and the continued success of our

region.

PROFESSIONALISM We will exhibit attributes of highly-regarded professionals and offer our talent and expertise for the betterment of our community.

HOW WE ARE ALIGNED TO

SERVE OUR MEMBERS

COMMUNITY DEVELOPMENT Division Purpose: To assess leadership needs for the community and provide training and programs to attract high level talent to business and community boards.

ECONOMIC DEVELOPMENT Division Purpose: To support and stimulate growth of tourism, retail and

manufacturing and build awareness within the community; provide

support to other economic development organizations including Team

Volusia, CEO Business Alliance as well as Volusia County and Local

Municipality’s Departments of Economic Development.

GOVERNMENT RELATIONS Division Purpose: Recognize the Chamber as the voice for business with

our elected officials and staff by maintaining consistent involvement and

communication in strengthening the relationships to affect legislative/

policy/ statute/ changes as needed by our members. We will work

proactively on the issues and focus on the City of Daytona Beach, and

surrounding region, Volusia County, State of Florida, and federal

representatives for our area.

MARKETING AND COMMUNICATIONS Division Purpose: Through strategic communication methods, keep

members informed on Chamber-related information.

MEMBERSHIP DEVELOPMENT Division Purpose: Grow & Retain Membership.

SMALL BUSINESS DEVELOPMENT Division Purpose: To showcase our small and medium size businesses and develop opportunities to assist in the growth of their business market.

SPECIAL EVENTS Division Purpose: To develop events and programs that enhance the experience of our members, providing them with varying opportunities to network and support the work of the Chamber. Focus on driving and building attendance/revenue for each event.

HOW WILL WE PROVIDE A

RETURN ON YOUR INVESTMENT?

We will ADVOCATE for you so you can run your business by:

Surveying our members on key issues to gain valuable insight as to

our member needs.

Providing a forum through our committee structure, to vet issues and

develop positions that are in the best interest of the business community.

Providing access to elected officials through roundtables and various

meetings.

Monitoring city and county meetings to keep on top of pending

issues.

Continuing to support a full-time position dedicated to

legislative affairs.

“I can’t think of a better investment for a business than to join the

Daytona Regional Chamber. Membership in the Chamber means you

support a fair and equitable business environment and that you believe

in being a part of the community’s success. At the Chamber we may

hear that a business won’t join because they don’t have time to

participate. I like to say this is the key reason why you should join.

While you are busy running your business the Daytona Regional

Chamber is busy making sure that you can succeed.”

-Phil Maroney, Root Company

YOUR ADVOCATE FOR BUSINESS

HOSTED PRESS CONFERENCE WITH GOVERNOR RICK SCOTT VOLUSIA DAY AT THE CAPITOL March 20, 2014 SUPPORTED THE FOLLOWING ISSUES:

-Space Volusia -Volusia County School Sales Tax -Select City Charter Amendments -State Economic Incentives for Stadiums -Daytona One Development -Infrastructure Funding -Beach Parking -Homeless Issue

HOSTED PROGRAMS WITH LOCAL, STATE AND FEDERAL OFFICIALS

We will PROMOTE your company and our community to attract visitors and business to our area through:

Revamping our website for easier navigation and increased search

engine optimization.

Developing quality publications as promotional tools and resource

guides for our members.

Educating you on how to best utilize your membership profile to gain

more exposure and referrals.

Maintaining professional facilities and partnering with other

organizations to provide a location for members information and

promotional materials.

Managing Bike Week to attract 500,000 visitors during the ten-day

event.

THE FACE OF BUSINESS

We believe it’s important to support the

Daytona Regional Chamber in its

efforts to promote our area to potential

visitors. We utilize a number of search

engines to track the origination of our

reservations, and the Chamber’s

website is always towards the top. By

simply being a member, we are offered

exposure to the over 2.3 million visitors

each year to the Daytona Regional

Chamber’s website.”

Jason Reader, Hilton Daytona Beach

Oceanfront Resort

SIGNATURE EVENTS IN 2014

ANNUAL DINNER

February 10, 2014

Attendance of over 750

BIKE WEEK March 7-16, 2014 73rd Anniversary Over 500,000 attendees

BUSINESS LINKS GOLF TOURNAMENT September 12, 2014 Raised over $25,000

‘GROW WITH DAYTONA’ MEMBERSHIP CAMPAIGN September 16, 2014 Joined 50 new members

HOB NOB October 7, 2014 Over 20 Candidates

ANNUAL LUNCHEON November 5, 2014 Inaugural event Sold out with over 200 guests

We will CONNECT you to potential

clients and community resources by:

Creating monthly networking events before business and after business

hours for members to connect with potential clients.

Hosting a variety of events, small and large, to provide a forum for you to

connect.

Engaging our members in committees and task forces as their time

allows.

Providing leads and peer groups for active conversation and referrals.

Developing our Ambassadors to provide all members with a welcome and

assistance to gain value from their membership

“The Daytona Regional Chamber has been my go-to place for business

development and connectivity. From regular networking events designed to

connect me to potential clients, to signature events that are a “must attend”,

like the Annual Meeting and Golf Outing, I am guaranteed to meet like-

minded individuals and build relationships that are key to my success”

-Rufus Johnson, GEICO—Johnson Agency

LEARN FROM THE BEST

We will EDUCATE you with

information and resources by:

Presenting a quality leadership training and community development

program through Leadership Daytona.

Providing monthly speakers on community and business topics through

our Eggs & Issues program.

Focusing on the needs of small business by providing training through our

Chamber Advantage Series.

Hosting roundtables with community leaders to assess industry trends.

Developing a business resource guide as a one-stop resource for starting

and growing your business.

Continuing to support initiatives that ensure a quality workforce.

“Leadership Daytona continues to be one of the most valuable local

programs I have participated in as a CEO. It not only provided me with

relevant and important information on our area, it gave me access to

community leaders and sharpened my leadership skills. I continue to

remain active with the program as a presenter and participate in alumni

programs.”

IT’S WHO YOU KNOW...

TRAINING IN 2014

CHAMBER ADVANTAGE SERIES WORKSHOPS -How to Provide Excellent Customer Service -Media Marketing -Strategic Management -Exceeding Customer Expectations

CONNECTING THE DOTS Volusia Tech Council

hosted seminar with over 100 attendees

LEADERCAST Hosted leadership training seminar

MONTHLY EGGS & ISSUES EVENTS Hosted 12 informative business breakfasts including topics focused on education, tourism, economic development and positions.

NEW MEMBER RECEPTIONS Hosted four receptions welcoming new members to the Chamber

DID YOU KNOW...that the

Chamber has presented

Leadership Daytona for 34

years resulting in over 900

graduates of the program?

DID YOU KNOW…that for 95

years this Chamber has been

at the forefront of advocating

for a fair and equitable

business environment?

DID YOU KNOW…

that the Chamber

hosts over 95 events

and programs a

year?

DID YOU KNOW…that

the Chamber’s website

generates an average

of 2.3 million visitors of

which, 1.3 million are

unique visitors, to its

websites each year?

2014 EXECUTIVE COMMITTEE

Phil Maroney Root Company

Immediate Past

Chair

Daryl Tol Florida Hospital

Community

Development V/C

Bob Williams Halifax Health

Economic Development V/C

John Anthony JTA Financial

Services, Inc.

Alin Jacobs Alin Jacobs & Network

Marketing V/C

Joni Hunt Florida Hospital

Governmental Affairs V/C

Nancy Keefer Daytona Regional

Chamber of Commerce

President & CEO

Ned Harper Small Business

Development Center

Small Business V/C

Dear Daytona Regional Chamber of Commerce Members,

2014 was a great year for the Daytona Regional Chamber and our

community. I was privileged to be the Chairman during a year of

economic growth and exciting new projects. Daytona Rising, Trader

Joes and the Cici and Hyatt Brown Art Museum all began their

construction during 2014 and we have many more projects in the

works heading into 2015. Exciting times for our area!

I want to thank the staff, the 2014 Executive Committee and Board of

Directors and our members. Members are the backbone of the

Chamber. Your commitment to improving our area and quality of life

makes the Daytona Beach area a great place to live, work and play.

I want to particularly thank Nancy Keefer for her first full year of work

as President of the Chamber. Nancy’s hard work and innovation

help make your Chamber membership a valuable commodity to help

you succeed in your business.

It was an honor to serve as the 2014 Chairman of the Daytona

Regional Chamber. I look forward to continuing to participate in the

many great Chamber programs and services. I also look forward to

Chris Bowler leading the Chamber and advancing the Chamber’s

agenda in 2015. Thank you for your support during 2014 and I wish

you and your business a wonderful 2015.

James L. Rose

2014 Chamber Chair

Rice & Rose Law Firm

“It was an honor to

serve as the 2014

Chairman of the

Daytona Regional

Chamber.”

Jim Rose Rice & Rose Law Firm

Chair

Larry Bartlett Crotty & Bartlett, P.A.

Legal Counsel

Melissa Penland Hot Action

Sportswear, Inc.

Special Events V/C

Eric Peburn Halifax Health

Treasurer

Chris Bowler Daytona Beverages

LLC

Chair-Elect

MARKETING & EXPOSURE

Linda Bradley-Thacker

UCF Daytona Beach

Bo Brewer

The People Business, Inc.

Jeff Brock

Smith, Hood, Loucks, Stout,

Bigman & Brock

Joyce Case (Leadership

Council Appointment)

Health Planning

Council of Northeast FL

Lori Catron

Halifax Media Group

Joie Chitwood

Daytona International Speedway

Rodney Cruise

Embry-Riddle Aeronautical

University

Bob Davis (Ex-Officio)

Hotel & Lodging Association

Joe Disanti

Fifth-Third Bank

Mark Dougherty

DB Area Association of Realtors

Dr. Carol Eaton

Daytona State College

Suzanne Forbes

James Moore & Co.

Mike Eisenberg

Joe’s Crab Shack

Ken Gaines

Advanced Fire Extinguishers

Deana Gammero

Junior Achievement of Volusia

County

Bradley Giles

Giles Electric Co.

Dr. Edison Jackson

Bethune-Cookman University

Rufus Johnson

GEICO Insurance—

Johnson Agency

Kelly Parsons-Kwiatek

Cobb Cole

Blaine Lansberry

Bahama House

Tom Leek

Cobb Cole

Bart Leek (YPG Appointment)

DBL Surety

Skip Lilly

Vision H.R., Inc.

Ann Luke

SunTrust Bank

Charlie Lydecker

Brown & Brown, Inc.

Leonard Marinaccio III

Bomar Construction

Kathy Milthorpe

LPGA

Mike Mitchener

Sam’s Club

Bill Offill

Daytona Beach News-Journal

Mark Patten

Consolidated-Tomoka Land Co.

Jason Reader

Hilton Daytona Beach

Oceanfront Resort

Doug Reece

Wells Fargo Bank, NA

Casey Reed

At&t

Teresa Rand

Volusia Flagler Family YMCA

Ted Serbousek

Jon Hall Chevrolet

Tim Stockman

Blue Dog Video

Dr. Margaret Smith

Volusia County Schools

Bobby Thigpen

Jon Hall Chevrolet

Rose Ann Tornatore

Wholesale Lighting, Inc.

Larry Volenec

Florida Power & Light

Jim Weite

TD Bank

Jack White

White Challis Redevelopment

Sam Willett

Bank of America

FACEBOOK On average maintained 4,800+ Likes

LINKEDIN On average maintained 1,400+ Connections TWITTER On average maintained 2,600 Followers E-PUBLICATIONS Over 2,000 Recipients 30% Open Rate COMMERCIAL CAMPAIGN Partnered with Blue Dog Video and Bright House Networks to create five testimonial videos now available on the Chamber’s YouTube Channel and website. DAYTONACHAMBER.COM 2.3 million visitors annually 1.3 million unique visitors PROUD PARTNERS OF LOCAL MEDIA OUTLETS -Daytona Beach News-Journal -Bright House Networks -Southern Stone Communications

MARKETING & EXPOSURE

BOARD OF DIRECTORS 2014

2014 AWARD WINNERS

SMALL BUSINESS OF THE YEAR AWARD

Stephanie Benedict

Yours Truly

Custom Giftery

YOUNG PROFESSIONAL OF THE YEAR Priscilla Chanfrau Council on Aging of Volusia County

MARVIN SAMUELS LEADERSHIP AWARD Bob Williams

Halifax Health

ENTERPRISE AWARD

ADVOCACY

-Supported positions on Space Volusia, Volusia County School Sales Tax,

select City Charter Amendments, State economic incentives for stadiums,

Daytona One development and infrastructure funding.

-Hosted the Governor for a press conference at the Chamber offices on

Transportation funding. Also participated in the Governor’s press conference

on the advancement of the I-95/1-4 interchange improvements.

-Produced Hob Nob event attracting over 20 candidates running for office

and conducted a straw poll for the upcoming elections.

-Brought in US Senator Bill Nelson and US Congressman Ron DeSantis to

speak at membership events. Also brought in AG Pam Bondi and

Transportation Secretary Ananth Prasad to address the membership

-Developed a process to better vet issues looking for the Chamber’s

support or opposition.

ECONOMIC DEVELOPMENT

-Continued to build on collaborative efforts in Economic Development by

meeting with City and County economic development officials as well as

Team Volusia. Participated in recruitment event with site selectors at DIS

Rolex 24 Hour race.

-Led the effort to maintain a key employer in the area.

-Met with consultants working with Team Volusia on community inventory

and assets.

-Coordinated an Intercity trip to Greenville with 20 community leaders

learning best practices in public-private partnerships.

EDUCATION & TRAINING, COMMUNITY ISSUE AWARENESS

-Hosted monthly Eggs & Issues programs featuring speakers on Education,

County Vision, Beach Driving, State elections, The News-Journal, the

Homeless issue and economic development initiatives.

-Attracted 31 participants to the Leadership Daytona Class. Completed

project assigned by Hyatt Brown to increase awareness of museum to young

professionals and families.

-Coordinated the activities of the Volusia Tech Council presenting programs

on cyber security and the importance of technology in the classroom as an

economic development tool.

SMALL BUSINESS

-Established Small Business Division to focus on supporting small business.

-Started new Business Before Hours networking program first Tuesday of

each month.

-Established the new Annual Lunch Meeting to showcase the Small

Business of the Year Award winner, Marvin Samuels and Young

Professional of the Year awards

SPECIAL EVENTS

-Increased sponsor support for Bike Week and hosted a sponsor event to

recognize the supporters.

-Coordinated an Annual Dinner that featured Atlanta Falcons Coach Mike

Smith and his “Game Plan for Success” attracting nearly 800 attendees and

generating record revenue.

-Coordinated a successful sold-out golf tournament.

-Developed a new Prospect event attracting over 300 attendees.

IT WAS A BUSY YEAR. HERE ARE A FEW HIGHLIGHTS

CHAMBER

AFFILIATES

DAYTONA BEACH YOUNG PROFESSIONALS GROUP

“Serving all of Volusia County, including the greater Daytona Beach/East Volusia, and DeLand/West Volusia areas, with a mission to attract and retain young professionals to our community.”

VOLUSIA COUNTY ASSOCIATION FOR RESPONSIBLE DEVELOPMENT

The Volusia County Association for Responsible Development (VCARD) is a non-profit association of professionals from throughout north and central Florida who work in all aspects of land development -- engineers; land use planners and environmental consultants; land use attorneys; finance officers; realtors and property managers; architects; surveyors; appraisers; contractors; and land developers.

DAYTONA BEACH LEADERSHIP COUNCIL

Since 1981, the Daytona Beach Leadership Council served to promote the Chamber’s Leadership Daytona program and to continue relationships among existing and emerging leaders in the Halifax Area.

ANNUAL CHAMBER BUDGET

EVENTS/PROGRAMS DRIVING CHAMBER

NON-DUES INCOME

MEMBERSHIP BY BUSINESS CLASSIFICATION

126 East Orange Avenue • Daytona Beach, Florida 32114 Phone 386.255.0981

Fax 386.258.5104

ELITE DIAMOND

ELITE PLATINUM

ELITE GOLD

ELITE SILVER

ELITE BRONZE

CHAIRMAN’S CIRCLE 2014