The Downtown Alliance has a contract with Salt Lake City for $1.205 million to provide economic development, marketing and other services for the Central Business District. The rest of our income is raised through a variety of sponsorship, grants and private fundraising campaigns.

G&A G&A 141,840 COMMUNITY RELATIONS Annual Meeting/State of Downtown 8,050Downtown Magazine 154,388Dining Promotions 38,702Branding Campaign -C Relations Other 336,000

Total Community Relations 537,139

COMMUNITY BUILDING Create Downtown- Urban Exploration 79,500Create Downtown-Other 3,500Cultural -Downtown Merchants -Homeless Mitigation 48,841Downtown Rising 187,450C-Building Other 336,000

Total Community Building 655,291 TOTAL DTA 1,334,270

INCOME

EXPENSE

We are dedicated to building a dynamic and diverse community that is the regional center

for culture, commerce and entertainment.

2016-2017 BOARDKim Abrams - Goldman Sachs

Matt Baldwin - CCRILane Beattie - Salt Lake Chamber

Bruce Bingham - Hamilton PartnersMark Bouchard - CBREJudy Cullen - Squatters

John Dahlstrom - Wasatch Commercial ManagementTom Morgan - Zions Bank

Molly Mazzolini (Incoming Chair) - Infinite ScaleJim Olson (Chair) - Utah Jazz

Gary Porter - The Church of Jesus Christ of Latter-day SaintsVasilios Priskos - InterNet Properties

Linda Wardell - City Creek Center - Taubman

EX-OFFICIOScott Beck - Visit Salt Lake

Jackie Biskupski - Salt Lake City MayorLara Fritts - SLC RDA

Jen Reuben - Downtown Merchants AssociationDerek Kitchen - Salt Lake City Council District 4

Ben McAdams - Salt Lake County Mayor

2016-2017 STAFFLane Beattie - President and CEOJason Mathis - Executive Director

Cameron Arellano - GREENbike Operations CoordinatorJustin Banks - Research & Community Development Coordinator

Kristin Beck - Director of Urban ActivationWill Becker - GREENbike Program Manager

Ben Bolte - GREENbike DirectorCarson Chambers - Program Manager

Nick Como - Senior Director of Communication and MarketingJesse Dean - Director of Urban Development

Alison Einerson - Market ManagerJulie Janke - Grant Writer

Nancy Le - Operations CoordinatorRyan Mack - Community Engagement CoordinatorSummer Martin - Program & Grant Manager, UFCU

Jon Williams - GREENbike Fleet Manager Camille Winnie - Contractor for Community and Homeless Services

Greg Yerkes - Business Outreach Coordinator

2016-2017 ANNUAL REPORT

FACEBOOK: Organic growth on one of the original social networks has ensured our audience of over 26,000 is eager to engage with downtown. This one-stop shop provides a cross-section of current events, news and the occasional PSA.OVER 250,000 PEOPLE REACHED ORGANICALLY, 26K FOLLOWERS

INSTAGRAM: Instagram is the social media platform with our best engagement. Our followers have doubled in the past year, and clicks and comments fill our feed. No surprise, really: our skyline, framed by the Wasatch Mountains, is never short on amazing views, plus close-ups of street art and unique subjects feeds fresh content each day.810 AVERAGE “LIKES” PER PHOTO, 35.4K FOLLOWERS

TWITTER: Our 75,000 followers favorite, retweet and reply to our 140-character posts enthusiastically. Building community with short bursts of news, updates and photos keeps downtown at the forefront of their minds on a daily basis.1.5 MILLION IMPRESSIONS, 75K FOLLOWERS

WEBSITE: We manage several websites for each of the nonprofits under our umbrella: downtownslc.org, slcfarmersmarket,org, downtownrising.com, downtownslcpresents.org, evelslc.org and greenbikeslc.org. Each serves a unique missions and goal, with custom content, news and more.6% INCREASE IN SESSIONS AND NEW USERS

MEDIA RELATIONS: Strong connections to local media have helped garner and influence an ever-increasing number of positive stories about downtown. Our e�orts have resulted in television, radio, print and digital placements across the state. $4 MILLION IN POSITIVE EARNED MEDIA COVERAGE

MAGAZINE: Our bi-annual magazine celebrates the diverse personalities who are creating our city. Story topics range from new developments, transplants to our city, dining and nightlife, as well as biographies on individuals who work each day to make downtown the premier place to live, work, shop, eat and play in the Intermountain West.120,000 CIRCULATION

ESTIMATED & UNAUDITED

MEDIA

CONTRIBUTORS111 MainA Chain and Two BeadsA Taste from the PastAcoustic SpaceAll About PalletsAllred Family GardenAlscoAlways Sunny ShopAlzheimer’s AssociationAmerica First Credit UnionAmerican ExpressATMM USA, LLCBallet WestBest Friends Animal Society UtahBig D ConstructionBig D ConstructionBonneville Soap CompanyBoyer CompanyBrain Injury Alliance of UtahCatalystCBC AdvisorsCBRECCRI/PRICity Creek CenterCity Creek LivingCity Creek Reserve, Inc.City WeeklyClark PlanetariumClearWater HomesColdwell Banker Commercial Real EstateComcastCommunity Foundation of UtahCotopaxiCourtyard MarriottCraft Lake CityCushman & WakefieldDDI Vantage Early InterventionDiscovery GatewayDiscreteDoubleTree SuitesEat LocalEconomic DevelopmentEnterpriseEven StevensFairfield InnFarmboy EnterprisesFarmers Market CoalitionFidelity InvestmentsFirst Step HouseFood Sense Nutrition Education

FORM DevelopmentFrisky Fresh FishFullgiveFurturtleGallivan CenterGarbett HomesGastronomy Inc.George S. & Dolores Dore Eccles FoundationGirl Scouts of UtahGoldman SachsGoogle AdwordsGoogle FiberGreek Orthodox ChurchGreen StitchesGREENbikeGTS Development/WFCOHamilton PartnersHampton InnHarmonsHoliday Inn ExpressHotel MonacoHyatt HouseI Heart MediaIntegrated Interactive MarketingIntermountain HealthcareIntermountain LDS HospitalInterNet PropertiesItalian FestivalJacobsen Construction CompanyJones Lang La SalleKey BankKRCLKSL 5KSTU Fox 13KTVX Good 4 UtahKUEDKUTV Channel 2Larry H. Miller Sports& EntertainmentLayton Construction CoLaziz FoodsLDS FoundationLibations, IncLiberty Heights FreshLove CommunicationsLuminescenceMarriott City CenterMarriott City CreekMiller Sports PropertiesModern West Fine Art

Moonlight Garden SupplyMountain Town Olive OilNate Wade SubaruNeumont UniversityNicholas & CompanyNihon MatsuriO� Broadway TheatreOkland ConstructionOlio Skin Care, Beard & CoPathfinder PhotoPet Chef ExpressPioneer Park CoalitionPresto PrintPrincipal Financial GroupProgrexionProper BrewingProvidePS Business ServicesQuestar CorpRadisson HotelRazooReal MediaRed Rock Brewing CompanyRedevelopment Agency of Salt LakeRedirect Digital MarketingRepertory Dance TheatreResidence Inn City CenterRico Brand/Frida BistroRirie Woodbury Dance CompanyRocky Mountain PowerSa�ron ValleySalsa Del DiabloSalt Lake City Arts CouncilSalt Lake City Bicycle CollectiveSalt Lake City Community and Economic DevelopmentSalt Lake City CorpSalt Lake City Mayor's O�ceSalt Lake City Transportation DivisionSalt Lake CountySalt Lake County Animal ServicesSalt Lake Film SocietySalt Lake Gallery StrollSalt Lake Power YogaSalt Lake Signature Events FundSEARCH Group PartnersSelectHealthSew HappeningSLC Dept. of AirportsSlow Food Utah

Solstice ChocolateSpotted HenSquatters Pub BreweryState of UtahStewart Family FoundationSuburban Land Reserve, Inc.Sundance InstituteSwire Coca-ColaSysco Intermountain Food ServicesTankinz NoodleTaylor Derrick CapitalTemple SquareThe Bagel ProjectThe Church of Jesus Christ of Latter Day Saints FoundationThe Form Development/The Pelorus GroupTony Caputo's MarketTony Caputo's Market and DeliTour of UtahTreo Rentals (Downtown 360)Tulie BakeryUniversity of UtahUrban Utah Homes and Estates, LLC.Utah AIDS FoundationUtah Arts & MuseumsUtah Arts AllianceUtah Department of Heritage & ArtsUtah Digital ServicesUtah Division of Arts and MuseumUtah JazzUtah O�ce of TourismUtah Symphony Utah OperaUtah Transit AuthorityUtahns Against HungerVectra Management GroupVestar (The Gateway)Visit Salt LakeVolunteers of America, UtahWasatch CommercialWasatch Cooperative MarketWells FargoWestern Governors UniversityWilkinson Ferrari & COWinder FarmsZAP Is YouZions Bank

DOWNTOWN SLC PRESENTS EVE (First Night) 340,555Banners & Kiosks 71,154Garden Stroll 44,173Gospel Brunch 230Holiday Programming 236,410Misc. Events & Activities 60,156G & A 35,000Art & Craft Market 107,611

Total Downtown SLC Presents 895,289

URBAN FOOD CONNECTIONS OF UTAHSummer Market 251,121Public Market -Winter Market 119,763G & A 44,699

Total Urban Food Connections of Utah 415,583

TOTAL INCOME 2,645,142

G&A G&A 359,438

COMMUNITY RELATIONS Annual Meeting/State of Downtown 41,002Downtown Magazine 151,711Dining Promotions 58,567Branding Campaign 112,642C Relations Other 1,842

Total Community Relations 365,764

COMMUNITY BUILDING Create Downtown- Urban Exploration 121,961Create Downtown-Other 54,021Cultural 30,153Downtown Merchants 12,944Homeless Mitigation 86,930Downtown Rising 221,728C-Building Other 18,430

Total Community Building 546,166 TOTAL DTA 1,271,367

DOWNTOWN SLC PRESENTS EVE (First Night) 431,959Banners & Kiosks 52,503Garden Stroll 33,732Holiday Programming 154,878Misc. Events & Activities 1,675G & A 7,670Art & Craft Market 58,746

Total Downtown SLC Presents 741,311

URBAN FOOD CONNECTIONS OF UTAHSummer Market 120,998Public Market 3,374Winter Market 47,316G & A 181,098

Total Urban Food Connections of Utah 352,785

TOTAL EXPENSE 2,365,484

2016-2017 INCOME & EXPENSE

BENCHMARK REPORTFor the past five years, the Downtown Alliance has compiled a comprehensive benchmark report that evaluates the state of downtown’s economy in partnership with CBRE. The report includes an analysis of development, employment, o�ce market, residential, hospitality, retail, culture, transportation and quality of life. We will continue to produce this report to encourage additional economic activity and investment downtown.22% OF DOWNTOWN OFFICE SPACE OCCUPIED BY TECHNOLOGY FIRMS

URBAN EXPLORATIONFor the past four years, the Downtown Alliance has hosted business and political leaders on three-day trips to other urban centers to build relationships and inspire new ideas for Utah’surban core. Past visits include New York, Chicago, San Francisco and Boston. We will go to Minneapolis in 2018.OVER 50 ATTENDEES

ADVOCACYWe work closely with Salt Lake City, Salt Lake County, EDCUtah, Visit Salt Lake, GOED, State leaders and the Salt Lake Chamber to build a downtown that is the center of culture, commerce and entertainment. We are at the nexus of public and private sector interests in building a successful downtown and facilitate dialogue and understanding between diverse stakeholders.STAFF SERVES ON OVER 50 COMMUNITY BOARDS

BANNERS & KIOSKSWe manage over 730 banners along many of downtown’s streets, as well as four kiosks on Main Street. Last year 41 nonprofit organizations took advantage of environmental advertising to promote their downtown events.2960 BANNERS HUNG DOWNTOWN

FUNDRAISINGThrough grants and corporate sponsorships we were able to extend public dollars and impact the reach for several programs: Dine O'Round, EVE, Garden Stroll, Urban Exploration, Art & Craft Market and our 25th anniversary gala. All received significant support from private sector partners.$1.3 MILLION RAISED THROUGH PRIVATE FUNDRAISING

EVENT SPONSORSHIPSDowntown is abuzz year-round with events. From Gallery Stroll to parades celebrating heritage and community to festivals featuring art, beer, pioneers or local crafts nary a week is voidof something exciting to do. We’re proud to support them with promotional, in-kind and monetary assistance.$50,000 CASH PLUS IN KIND SPONSORSHIPS

We continued management of the HOST meter program and online website, as well as continued our partnership with Advantage Services for the Clean Team. We expanded coverage to two full shifts on Saturday & Sunday. The Clean Team employs 22 homeless individuals to collect trash and do daily power washing in the Rio Grande neighborhood.

We also created the Green Team farm project that employs eight homeless women to work in a downtown urban farm while receiving job and life skills training. The farm is

managed by our partner Wasatch Community Gardens.

8 HOMELESS WOMEN EMPLOYED BY THE GREEN TEAM

22 HOMELESS INDIVIDUALS EMPLOYED BY THE CLEAN TEAM

GREENbikeSLC’S NON-PROFIT BIKE SHARE

In 2017, we transitioned this successful program to a stand-alone nonprofit with a separate board, financials, marketing, fundraising and administrative support.

33 DOWNTOWN STATIONS, 330 BIKES

Eight artist-designed temporary public parks "popped-up" on Main Street from South Temple to 300 South. This six-week-long event featured diverse floral arrangements, each with a unique experience, to welcome the spring months to downtown. The goal of the Downtown Garden Stroll is to build upon one of the premier urban gardens in the west at Temple Square.

8 GARDEN STROLL LOCATIONS #GardenStrollSLC

Since 1992, the Downtown Farmers Market has been the place for farmers and food purveyors to interact with residents of Salt Lake City and beyond. Several hundred vendors fill Pioneer Park each Saturday morning, providing income for farmers and a stronger community connection to food for local families.

225,000 ANNUAL ATTENDEES

The Downtown Art & Craft Market operates adjacent to the popular Downtown Farmers Market from June to October in Pioneer Park. The Downtown Art and Craft Market invites Utah artists to display and sell handmade arts and crafts.

131 VENDORS $46,000 REVENUE

This bi-weekly winter market is held at the Rio Grande Depot and includes an exciting mix of over 60 local vendors o�ering locally grown fresh produce, local meat, cheeses, dairy, baked goods, artisanal food, food trucks and more.

2,000 AVERAGE ATTENDANCE PER WEEK

Over 45 restaurants participated in our two-week restaurant promotion. Diners enjoy $5 or $10 two-item lunches and $15 or $30 three-course dinners andprovide restaurants the opportunity to increase foot tra�c and reach newpotential customers.

OVER 400 IMAGES WERE UPLOADED USING THE HASHTAG #DineORound

Holiday season visitors to downtown can hop-on and o� the FREE holiday themed Jingle Bus circulating between The Gateway, Temple Square and City Creek Center. Shoppers find service especially useful to connect downtown's two malls, enjoying the abundant holiday lights and storefront window decorations. The Downtown Alliance strings 25 miles of holiday lights on city streets Thanksgiving through the Sundance Film Festival.

6,155 HOLIDAY RIDERS

Salt Lake City comes to life with EVE WinterFest, a three-day celebration December 29, 30 & 31 with concerts, DJs and engaging activities for kids and families. EVE-goers can discover everything that downtown has to o�er with one all-access pass to over a dozen venues. The MirrorBall was the focal point as the clock struck midnight.

30 SECONDS FOR MIRRORBALL TO “DROP” OVER CROWD

Downtown Rising is an established vision and brand that ensures the long-term health and prosperity of Utah’s capital city. It is the voice of business in promoting and determining projects and priorities for the future of downtown. We launched the 2017 Downtown Rising Action Plan with priorities to guide development for the next ten years.

$5 BILLION INVESTED IN DOWNTOWN RISING PROJECTS SINCE 2007

We are a private 501(c)6 nonprofit company founded in 1992. As strategic partner of the Salt Lake Chamber, we provide economic development services for the Central Business District. We envision a downtown embraced by visitors and residents throughout the Intermountain West. We own three subsidiary 501(c)3 companies; Urban Food Connections of Utah, GREENbike SLC and Downtown SLC Presents.

WHAT IS THE DOWNTOWN ALLIANCE?

PROJECTS

HOMELESS OUTREACH

ART & CULTURE SURVEY RESPONSES

ECONOMICS OF DOWNTOWN

PROGRAMS

The Downtown Alliance conducts annual telephone surveys to determine interest in downtown Salt Lake City. These findings from the 2017 survey help to guide our marketing and economic development activities.