WKU HILLTOPPERS

Overview » ABOUT WESTERN KENTUCKY UNIVERSITY

» ABOUT THE COLLEGE AUDIENCE

» HILLTOPPER ASSET OVERVIEW

» GAME-DAY INTEGRATION

Western Kentucky University Hilltopper IMG Sports Marketing

E.A Diddle Arena

1605 Avenue of Champions

Bowling Green, Kentucky

Chris Bloomfield - General Manager 270-745-6462

Randy Lee – Sr. Account Executive &“The Voice” of the Hilltoppers 270-535-8063 Ian Brandon - Partner Services Coordinator 270-745-5393

Jamie Levitt - Account Executive 270-745-2179

About Western Kentucky University

Western Kentucky University

QUICK FACTS Location: Bowling Green, Kentucky Founded: 1906 Mascot: Big Red Enrollment: 20,171 Employees: 2,368+ Alumni: 102,120 Football Stadium: Houchens Industries – L. T. Smith Stadium Capacity:22.113 Basketball Arena: E.A. Diddle Arena Capacity: 7,326 Baseball Stadium: Nick Denes Field Capacity: 1,500

About the College Audience

Household Income

Age Range

$35,000 and under $35,000-49,999 $50,000-74,999 $75,000-99,999 $100,000-249,999 $250,000+

37% 22% 15% 11% 14% 1%

18-29 30-39 40-49 50-59 60-69 70+

14% 8% 14% 25% 20% 19%

58% Male

42% Female

Over 1,120 faculty members

Total of 105,609 alumni worldwide

47% are married

Source: Scarborough Research Louisville, KY 2015 Release 2 (Oct. 2014 – Oct. 2015)

75% Own their home

Hilltopper Fans By The Numbers

Total enrollment of 21,110 students

Over 15,000 Alumni in Warren County

34% of WKU fans are employed full-time

» In the Commonwealth – 65,234

» In Tennessee – 10,213

» In the Nation – 102,120

Alumni Map

TRADITION

INTENSE

FAMILY FRIENDLY

PASSION

TEAMWORK

RIVALRIES

LEADERSHIP

ATHLETICISM

PRIDE

EXCITING

Attributes of College Sports

Premier Property Among Sports Leagues

Source: Luker on Trends Powered by ESPN Sports Poll

190 MILLION FANS

Source: Luker on Trends Powered by ESPN Sports Poll

31 MILLION

EARNING $100K+

MILLION AGES 18-24

27

# For Reaching Young Adult, Affluent Adult & Female Fans

COLL

EGE

SPOR

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NFL

COLL

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FOOT

BALL

MLB

NBA

MOT

ORSP

ORTS

COLL

EGE

BASK

ETBA

LL

NHL

MLS

89 MILLION

FEMALES

COLL

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SPOR

TS

NFL

COLL

EGE

FOOT

BALL

MLB

NBA

MOT

ORSP

ORTS

COLL

EGE

BASK

ETBA

LL

NHL

MLS

COLL

EGE

SPOR

TS

NFL

COLL

EGE

FOOT

BALL

MLB

NBA

MOT

ORSP

ORTS

COLL

EGE

BASK

ETBA

LL

NHL

MLS

WKU Asset Overview

Hilltopper IMG Sports Network » Play-by-play game day broadcasts & coaches shows

» :30 spots Local & Network

» Feature and entitlement sponsorships

» Live mentions

WPTQ (105.3-FM) - Bowling Green – Flagship ESPN (102.7FM) / ESPN (1450AM)-Bowling Green

WTCO (1450-AM) - Campbellsville WIEL (101.5-FM/1400-AM) - Elizabethtown

WFKN (1220-AM)- Franklin WCDS (1230-AM) - Glasgow WSON (680-AM) - Henderson

WXAM (1430-AM) -Hodgenville WHOP (95.3-FM/ 1230 –AM) - Hopkinsville

WXVW (1450AM)– Louisville WTTL (1310-AM) - Madisonville

WXCM (97.1-FM) - Owensboro WPKY (1580-AM) – Princeton WTLO (1480-AM) – Somerset

TuneIn Radio wkusports.com

Increase Awareness Through-Football Radio Integrate your brand messaging into premium sports content & coverage

FOOTBALL RADIO AFFILIATES

Hilltopper IMG Sports Network » Play-by-play game day broadcasts & coaches shows

» :30 spots Local & Network

» Feature and entitlement sponsorships

» Live mentions

WPTQ (105.3-FM) - Bowling Green – Flagship ESPN (102.7FM) / ESPN (1450AM)-Bowling Green

WTCO (1450-AM) - Campbellsville WIEL (101.5-FM/1400-AM) - Elizabethtown

WFKN (1220-AM)- Franklin WCDS (1230-AM) - Glasgow WSON (680-AM) - Henderson

WXAM (1430-AM) -Hodgenville WHOP (95.3-FM/ 1230 –AM) - Hopkinsville

WXVW (1450AM)– Louisville WTTL (1310-AM) - Madisonville

WXCM (97.1-FM) - Owensboro WPKY (1580-AM) – Princeton WTLO (1480-AM) – Somerset

TuneIn Radio wkusports.com

Integrate your brand messaging into premium sports content & coverage

BASKETBALL RADIO AFFILIATES

Increase Awareness Through-Basketball Radio

Hilltopper IMG Sports Network » Play-by-play game day broadcasts & coaches shows

» :30 spots Local & Network

» Feature and entitlement sponsorships

» Live mentions

ESPN 102.7 FM ESPN 1450 AM- Blowing Green

ESPN 1230 AM- Glasgow wkusports.com

Integrate your brand messaging into premium sports content & coverage

Increase Awareness Through-Basketball Radio

LADY TOPPER RADIO AFFILIATES

Football Coaches Show WPTQ (105.3 FM- Bowling Green

WXVW (1450-AM)- Louisville

Basketball Coaches Shows Mens Basketball

100.7 SAM FM-Bowling Green, KY Womens Basketball

ESPN (102.7 FM/ 1450-AM)- Bowling Green

Total Shows=44

Coaches Radio Shows » :30 second Local spots

» Feature and entitlement sponsorships

» Live mentions

Integrate your brand messaging into premium sports content & coverage and listen to what coach has to say each week during the season

Increase Awareness Through-Coaches Radio Show

COACHES SHOW AFFILIATES

Hilltopper IMG Sports Network » Play-by-play game day broadcasts & coaches shows

» :30 Local spots

» Feature and entitlement sponsorships

» Live mentions

Flagship WWKU(1450AM)-Bowling Green

Increase Awareness Through-Baseball Radio Integrate your brand messaging into premium sports content & coverage

BASEBALL RADIO AFFILIATES

Football Coaches Show WKYU-Bowling Green, KY

WBNA-Louisville, KY

WKYU carries the weekly coach’s show for Head Football Coach Jeff Brohm. The show airs Thursdays at 6:30 PM and Saturdays at 10:30 PM, for fourteen (14) weeks, from August through December. WKYU has an audience of more

than 250,000 people in eleven (11) counties

Premium Team Focused Content-T.V. Integrate your brand messaging into premium sports television content & coverage that reaches over 200,000 fans

Coaches Corner with Jeff Brohm

» Football Coaches shows

» :30 spots

» Feature and entitlement sponsorships

» Live mentions

Basketball Paly by Play (PxP) Basketball Broadcast

The Hilltopper Sports Satellite Network (HSSN) broadcast WKU men’s and women’s basketball games. HSSN broadcasts can be seen locally and in the

Commonwealth on WKYU-Bowling Green, WBNA 21 – Louisville and nationally on Fox College Sports (FCS).

Men’s Basketball Thirteen (13+) telecasts on HSSN

Women’s Basketball (5+) telecasts on HSSN

» Football Coaches shows

» :30 spots

» Feature and entitlement sponsorships

» Live mentions

WKU’s partnership with Fox College Sports to distribute all HSSN broadcasts is a very unique arrangement as it allows Hilltopper basketball and the Coach’s Corner to be consistently showcased to a national audience.

FCS is available to approximately 54 million digital homes and is seen by viewers in the nation's 25 largest cities

GAME PROGRAMS

Readership by Sport: Football-23,430

Men’s/ Women’s Basketball-33,000 Baseball-13,200

Magnets

Schedule Cards

Integrate your brand messaging into premium sports content & coverage that reaches across multiple sports

SPORT SPECIFIC PRINT

Posters

Premium Team Focused Content-Print

Custom digital solutions that exceed client objectives utilizing official athletic websites & social feeds

Digital and Social Platform

» Promote partnership , unique experiences or give-a-ways that maximize client objectives through WKU Athletics throughout social media channels (i.e. Facebook, Twitter and Instagram)

» Social Media Promotions

Social Media Promotions

OFFICIAL SOCIAL CHANNELS » Promote partnership through WKU Athletics official

social channels » Facebook—15,000 + Likes » Twitter—18,000 + Followers » Instagram—3,700 + Followers

FACEBOOK & TWITTER

FOLLOWERS

33,000

WKUSPORTS.COM » Access to the official athletic site of WKU Hilltoppers » Impressions throughout the official site » Content and All Access Sponsorship

92,657 UNIQUE MONTHLY

USERS

LED Ribbon Portal

Upper Goal Pad

Lower Goal Pad

People visit E.A. Diddle throughout the year

350,000

Lower Portal

Arena Entrance Permanent Signage

Lower Portal

Courtside LED

Incorporate your message & allow fans to interact with your product on game day in E.A. Diddle Arena

Game Day Integration-Basketball

IN-VENUE SIGNAGE

» High profile signage options throughout football & basketball

» TV Visible signage at select venues

» Basketball In-Venue Signage

» Videoboard (Permanent)

» High/Low portal (Permanent)

» Goal Pads (Permanent)

» LED (Non-Permanent)

» Conference Standings Board (concessions)

» Permanent Restroom Signage

» Arena Entrances (Permanent Backlight/ Pole Wraps

IN-VENUE SIGNAGE » Videoboard (Permanent)

» Backlight Portal (Permanent)

» End-Zone (Permanent)

» LED (Non-Permanent)

» A-Frame (Non-Permanent)

» Student Section Banner

People visit Houchens Industries L.T. Smith Stadium

throughout the year

120,000

Incorporate your message & allow fans to interact with your product on game day in Houchens Industries L.T. Smith Stadium

Game Day Integration-Football

Field Level End-Zone

LED Rotational

Field Level A-Frame

Permanent Signage

Incorporate your message & allow fans to interact with your product on game day

Game Day Integration-Basketball

IN-PERSON CONNECTION

» Experiential activations & displays within heavy trafficked areas inside and outside venues

» Table Displays

» Promotions

» Public Address Announcements

» Unique consumer experiences that are easily sharable via social outlets

43 FOOTBALL & BASKETBALL

GAMES

Gameday Sponsorships-All Sports » Opportunity to hang banners in-venue

» Two (2) public address announcements/ Videoboard recognition

» Opportunity for an on-filed promotion

» Tabling option to pass out a premium item

» On-air interview during game broadcast

» Logo recognition on gameday program

» 100 game Tickets

Incorporate your message, brand and affinity for WKU and its fans through multiple in-venue mediums during a home sporting event

Presenting Sponsorship

Athletic FACILITIES FOR EVENT HOSTING

UNIQUE ACCESS » Grant customers and key employees behind the

scenes access (football and basketball stadium) » Host business meetings within athletic facilities » Game day chalk talk with local legends » On-field/on-court scrimmage

TICKETS & HOSPITALITY » Ability to deliver premium tickets to football and

basketball games » Access to WKU Athletic tickets

IN-PERSON FAN EXPERIENCE

#1

Strengthen business relationships through exclusive hospitality experiences throughout the year

Memorable Experiences

BUSINESS INTRODUCTIONS

» Access to University Athletic Departments and Procurement offices

» Opportunity to meet other other local and regional sponsors

Decision

Makers

ACCESS TO

Utilize IMG College’s relationship with WKU & local businesses to facilitate introductions to key decision makers

Business-to-Business

BRAND Association

UNIVERSITY MARKS & LOGOS

» Build association with alumni and fans by utilizing marks and logos

» POS materials that drive sales

» Media creative & promotional prizes

CREATE

University marks generate local relevance & support of community

Use of Intellectual Property

Platform Benefits

DRIVE SALES THROUGH USE OF

STRENGTHEN AWARENESS WITH

INTERACT WITH CONSUMERS DURING THE EXCITEMENT OF

POTENTIAL TO FACILITATE WITH UNIVERSITY

DEVELOP AN ASSOCIATION THAT REPRESENTS A POINT OF PRIDE IN THE

SCHOOL MARKS & LOGOS OFFICIAL TEAM MEDIA

GAME DAY

B2B OPPORTUNITIES

COMMUNITY

Hilltopper Fans By The Numbers

Household Income

Age Range

$35,000 and under $35,000-49,999 $50,000-74,999 $75,000-99,999 $100,000-249,999 $250,000+

37% 22% 15% 11% 14% 1%

18-29 30-39 40-49 50-59 60-69 70+

14% 8% 14% 25% 20% 19%

58% Male

42% Female

Over 1,120 faculty members

Total of 105,609 alumni worldwide

34% of WKU fans are employed full-time

Total enrollment of 21,110 students

Over 184,000 fans in Louisville

47% are married

75% Own their home

Source: Scarborough Research Louisville, KY 2015 Release 2 (Oct. 2014 – Oct. 2015)

Louisville DMA Information