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Best Practices Supplier Spotlight Market SegmentTrends Feature

January - March Commercialization Packaging/

Laser ProcessingJoint

Replacement Prototyping

April - June

Supply Chain Management

Coatings/Surface Treatments

Arthroscopy/SoftTissue

Design for Manufacturability

July - August Regulatory Approval Device Testing Fracture Repair Instruments

September - October Device Design Raw Materials Spine Emerging Markets

November - December Outsourcing Molding/Sterilization Orthobiologics Advanced

Manufacturing

About BONEZONE Editorial Profile

2016 Editorial Calendar Highlights

* Bold indicates print issue.

BONEZONE is owned and produced by

ORTHOWORLD®, a specialty publishing firm

solely focused on the global orthopaedic market.

Founded in 1992 by orthopaedic industry executives,

ORTHOWORLD’s early days were spent fulfilling

requests for market intelligence and merger and

acquisition assistance. This experience provided a

unique, high-level, strategically-oriented foundation

and rapport upon which BONEZONE was conceived.

In direct response to sourcing and manufacturing

challenges voiced by orthopaedic device company

professionals, BONEZONE launched in the fall of 2002

to an engaged readership of R&D engineers, supply

chain managers and procurement professionals.

By 2012, readership expanded to include executive

management and quality/regulatory/clinical affairs

professionals, with the interests of marketing folks

beginning to pique under pressures from UDI

initiatives and design for manufacturability mandates.

In addition to readership diversity, the print magazine

is now accompanied by a tablet-friendly ePub,

monthly eNewsletters, a robust website and, since

June 2005, OMTEC, the “live” version of all of the

BONEZONE counterparts.

Orthopaedic device commercialization is no

longer a topic for a select audience. It is, perhaps,

the most pressing issue facing the industry,

second only to patient outcomes. Clinical

outcomes data, unique device identification

(UDI), FDA warning letters, testing, inventory

management, reimbursement, price pressures;

these topics only scratch the surface of

“commercialization.” BONEZONE addresses these

important subjects by giving its readers a fresh

perspective, new information and connections to

fuel progress. BONEZONE tackles complex issues,

translating them into articles that readers can

absorb and translate into action items.

Executives from the following orthopaedic

device companies suggest, evaluate and critique

BONEZONE’s content to ensure that it is

consistent with the needs of their colleagues. (This

same group steers OMTEC® education, too.)

Acumed | Arthrex | DePuy Synthes | Globus

Medical | K2M | Medtronic | MicroPort Orthopedics

Ortho Development | Smith & Nephew | Stryker

Tornier/Wright Medical and Zimmer Biomet

Mike Casey is available to discuss your needs. Contact him today at 440.543.2101 or mike@orthoworld.com.

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Reader ProfilePrint:Approximately 31,000 printed magazines are

distributed five times per year to Orthopaedic Device

Company personnel (OEMs), Suppliers and Service

Providers and Others (who consist of a small mix of

distributors, analysts, universities, etc.).

Research & Development, Engineering, Sourcing, Supply

Chain Management, Manufacturing and Operations are

the primary job responsibilities of OEMs who receive

BONEZONE.

Print Circulation by Company Type

OEM Print Circulation by Primary Responsibility

BONEZONEpub.com

Email:BONEZONE’s circulation is bolstered by a

twice-monthly eNewsletter that is opened by

an average of ~2,900 readers each issue.

Australia

Germany

United KingdomUnited States

Canada

India

Japan

Italy

France

Switzerland

1.

6.

2.

7.

3.

8.

4.

9.

5.

10.

5% Others

15% Suppliers

80% Orthopaedic

Device Companies (OEMs)

OMTECexpo.com

Web:The BONEZONE and OMTEC websites join forces to attract nearly 38,000 users around the world. Additionally, ORTHOWORLD’s Supplier Directory receives more than 30,600 unique pageviews.

Audience Overview | July 2014 – July 2015

Supplier Directory

35%

30%

25%

20%

15%

10%

5%

0%

R&D Eng

inee

ring

Sourcin

g/Sup

ply Cha

in

Operat

ions

/Man

ufac

turin

g

Execu

tive

Lead

ersh

ip

Qualit

y/Reg

ulat

ory/C

linica

l

Other

SESSIONS USERS PAGEVIEWS

SESSIONS USERS PAGEVIEWS

PAGEVIEWS UNIQUE PAGEVIEWS AVG. TIME ON PAGE

30,292 22,125 108,672

25,256 15,835 70,053

3.59 00:02:13

2.77 00:03:02

36,850 30,652 00:01:21

PAGES/SESSION AVG. SESSION DURATION

PAGES/SESSION AVG. SESSION DURATION

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Advertising Options and Rates

Print Advertising (includes ePub) BONEZONE OMTECFront inside cover $5,915 $2,575

Front inside cover spread $8,495 Please inquire

Back outside cover $5,395 $3,090

Back inside cover $4,495 $2,060

Double page spread $5,395 Please inquire

Full page $3,645 $1,725

Half page $2,650 $1,150

Quarter page $2,035 $695

Full Page Player Profile (Dec. only, Players only) $2,595 N/A

Supplier Directory Listing

Featured Player Profile (print & web) $3,645

Player Profile (web only) $2,000

eNewsletter Sponsorship

Top Leaderboard $895

Middle Medium Rectangle $895

Bottom Leaderboard $495

Website Advertising BONEZONEpub.com OMTECexpo.com1 year $11,750 $11,750

6 months $7,250 $7,250

3 months $4,800 $4,800

Video $4,750 $4,750

White paper $895 $895

Classified $575 N/A

Website advertising on BONEZONEpub.com and OMTECexpo.com is run-of-site. That means your digital placements systematically scroll through all advertising real estate: top, bottom, homepage and interior pages. Also, the number of advertisers is capped, ensuring that your ads receive robust impressions.

White papers are constructed to capture names and email addresses so that you can follow up directly with prospective customers. Videos and classifieds often receive bonus exposure in the monthly BONEZONE/OMTEC eNewsletter to ensure that your visibility goals are achieved.

A Featured Player Profile provides a customizable micro-site linked to your company logo, enabling you to zero in on your orthopaedic-specific competencies. In addition, your company logo scrolls systematically through prime real estate on BONEZONEpub.com and OMTECexpo.com, bolstering traffic to your company.

The twice-monthly eNewsletter builds on BONEZONE’s print content and OMTEC’s educational offerings by providing one-click access to pertinent, popular editorial, white papers, supplier listings and video.

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