Think Hard. Act Digital

Timeless thinking in a modern landscape

Welcome

What is Innovation?

Lunch & Discussion

Coffee

The Customer Lab

David Ward, Yodel

Coming Soon

Tweet along with us @e3_media

TODAY

DIGITAL TRANSFORMATION

Strategic Frameworks

Innovation * Customer Experience * Social * Content * Interactivity *

Omnichannel experience * CRM * CRO

Design & Build

UX * Branding * Responsive Web * AI

‘Innovation is an attitude

not a department’- Patrick Loh

INNOVATION DEFINED

Revenue streams created through new products and services

The application of new business models

Solving challenges and exploring possibilities

Models, examples and the process in action

Internal competition, Individual catalyst, Outside-in, The Lab

4 MODELS

1. INTERNAL COMPETITION

Incentivising great ideas to come from across the business –creating an open platform for innovative ideas and solutions

COCA COLA

The ‘Share a Coke’ campaign was devised in Coke’s offices in Sydney in 2011.

Local success was scaled across 70 countries.

The idea came from a 151-word brief.

2. INDIVIDUAL CATALYST

Giving people direction, resource and accountability

NIKE

Stefan Olander was to tasked to create and grow the digital sports category.

He developed Nike+ and FuelBand, products that integrate fitness with digital media.

3. OUTSIDE-IN

Knowledge from and collaboration with external talent

HEINEKEN IDEAS BREWERY

Heineken’s ‘Ideas Brewery’ platform ran a three-month global challenge for creatives, innovators and designers to help the brand target the over 60s market.

Three winning ideas each took home a share of $10,000.

UNILEVER FOUNDRY

The Unilever Foundry is

the entry point for

innovators to work with

Unilever 400+ brands

Invite startups come in a

work with them on any

number of projects

4. THE LAB

An ongoing collaboration to find, develop and test concepts outside normal process

DOMINOS

DOMINO’S/CRISPIN PORTER BOGUSKY

Client/Agency relationship allows both to test and develop concepts fast.

Longterm relationship means the agency can suggest and prototype launch.

VISA

Visa’s innovation labs have immediate access to Silicon Valley’s tech-savvy community. It is an immersive area for clients, partners and executives alike.

The space is engineered to facilitate dynamic interaction and real-time experimentation.

FOOD FOR THOUGHT

FOR STARTERS – YOUR AMBITIONS

Fill in the blanks

As an organisation we want to _______

As a department we want to ________

THE MAIN COURSE – YOUR CHALLENGES

What are your biggest problem areas?

Products and services

Audience

THE SWEET SPOT - OPPORTUNITIES

Where do you see opportunity?

Products and services

Audience

THE CLIENT VIEW…

David M Ward

Director of Marketing and Innovation

YODEL

FIVE THINGS TO DO

Start small. Let the “lab germinate” - THE GREEN HOUSE

Use words like small, fast, better results

INNOVATE INCREMENTALLY - (but don’t use the word)

Just create a simple working environment

ONE TABLE, NO BARRIERS and LOTS OF WHITEBOARDS

Pick the right time BE LUCKY

Never give up DETERMINATION

FIVE THINGS NOT TO DO

Tell people that you are going to build a LAB!

Scare people with the word INNOVATION!

Draw pictures of what is could look like - NO HAMMOCKS

Pick the wrong time - WHEN YOUR BOSS LEAVES AND A NEW CEO JOINS

Give up - KEEP BELIEVING

PRIORITIES

Where to start

Immediate

Long term

FUTURE E3 SERIES

22 JUNE: SPONSORING LONDON TECHNOLOGY WEEK OFFICIAL PARTY

14 JULY: EXPERIENCING CHARITY: SUMMER LUNCH

15 AUG: INNOVATION WHITE PAPER

14 SEPT: CYBER SECURITY SEMINAR

15 OCT: CYBER SECURITY WHITE PAPER

27 OCT: ARTIFICIAL INTELLIGENCE SEMINAR

23 NOV: CONTENT STRATEGY SEMINAR

30 NOV: ARTIFICIAL INTELLIGENCE WHITE PAPER

WE ARE HERE TO HELP – PLEASE ASK

THANK YOU!