2017 - 2018 media kitadvertise.dailycal.org · ... 2018 media kit. the daily cal ... the daily...
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The Daily CalHERE AT
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The Daily Californian is an independent, student-run newspaper covering both the UC Berkeley campus and the city of Berkeley. Established in 1871, The Daily Cal is one of the oldest newspapers on the west coast and one of the oldest college newspapers in the country. With a prominent and active student and community readership, The Daily Cal provides 24/7 news year round.
First in:All-around Newspaper (2017)Editorial WritingOnline Feature ReportingSports Writing Sports Writing (National)
A S S O C I A T E D C O L L E G I A T E P R E S S
S PJ ’ S R E G I O N A LC O L L E G E J O U R N A L I S MA W A R D
Online Pacemaker Award
Best FeatureBest EditorialBest Non-Breaking News StoryBest Non-News VideoBest News Video
C A L I F O R N I AC O L L E G E M E D I AA S S O C I A T I O N
Best WebsiteBest Photo IllustrationBest Interactive GraphicBest Use of Social MediaBest Infographic
Finalist (2017) in:Breaking News ReportingFeature WritingNews ReportingSports Columnists
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percent that use social media plat form once or more per week
SOCIAL MEDIA USE AMONG STUDENTS
$523in bi l l ion s
total student spending
total discretionary student spending
$203
STUDENT SPENDING
TW
ITT
ER
3
6%
SN
AP
CH
AT
47%
INS
TAG
RA
M
5
2%
7
5%
in bi l l ionsDISCRETIONARY SPENDING BY CATEGORY
$12.5
$19.5
$21.2
ENTERTAINMENT
PERSONAL CARE & COSMETICS
CLOTHING & SHOES
TECHNOLOGY $51.4
$51.8FOOD
FAC
EB
OO
K
approximately once a month
approximately twice a month
approximately once a week or more
NATIONAL STUDENT SHOPPING HABITSnumber of s tore v is i ts per week
HO
ME
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UniversityInvolvement
S T U D E N T S P E N D I N GA l l d a t a r e fl e c t s n a t i o n a l c o l l e g e s t u d e n t s p e n d i n g . S o u r c e : R e f u e l 2 0 1 5 a n n u a l c o l l e g e e x p l o r e r
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D istr ibuted Monday, Tue sday, Thursday and Friday
PAPERS DELIVERED EACH DAY
15.2%
83.0%
25.4%
INTERNATIONAL CAL STUDENTS
OF STUDENTS WALK TO CAMPUS
RESIDENTS WITH AGES BETWEEN 18-24
AudienceP R I N T
10,000 COMMUNITYENGAGEMENT
On Campus
O� Campus
Student Housing
Poster Rack
121,000a ccording to
2 013 US Census Burea u
RESIDENTS IN BERKELEYaccording to US O ffice of the Pre sident
and UCB head counts
STUDENTS AND FACULTY
60,000
MAP OF DISTRIBUTION LOCATIONS
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U.S. TOP WEBSITE RANKINGS
#198
#1,694
#4,407
#4,898
#9,076
SF Gate
The Daily Californian
Berkeleyside
East Bay Times
EastBay Express
FACEBOOK LIKES
TWITTER FOLLOWERS
NEWSLETTERSUBSCRIBERS
ALUMNI NEWSLETTERSUBSCRIBERSSource: Quantcast
36,000
33,600
2,420
770
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AVERAGE MONTHLY VIEWS
3,000,000AVERAGE MONTHLY USERS
520,000
BERKELEY ALUMNI
464,000
AudienceO N L I N E
P A G E V I E W S L A S T Y E A R24,000,000
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GAMEDAY ISSUES
The ultimate guide for incoming freshmen – filled with tips, important campus information, and a calendar of events for new students.
Spec
ial I
ssu
esWELCOME FRESHMENAugust 14
A compilation of everything our readers need to know about the coming fall semester, from local news to a calendar of upcoming events and concerts both on campus and in the Bay Area.
FALL ORIENTATIONAugust 25
The go-to resource for advice, tips, Q&As and more to help students explore the study abroad experience.
STUDY ABROADSeptember 29
The issue is jam-packed with football stories, game day content and all things related to welcoming the alumni community back to Berkeley.
HOMECOMINGOctober 20
CAREER FAIRSSeptember 11
Everything students need to find the best job and internship out there, complete with guides, interview tips, resources and more.
FOOD & DRINK GUIDE
October 27
This issue o�ers a glimpse into a few of the most popular restaurants in the city of Berkeley, highlighting some local staples.
MENTAL HEALTHNovember 9
With both distractions and resources, this issue gives readers tools to survive midterms, finals, job stress and more.
HOLIDAY BUYING GUIDE
November 17
We prepare students with the best choices of gifts, presents and activities before they head home on holiday.
PUZZLESDecember 4
Chock-full of trivia, mad libs, crosswords and more to add a little life to “Dead Week” and give students a productive way to procrastinate.
YEAR IN REVIEWDecember 11
Our annual retrospective o�ers a look back at some of the year’s most memorable headlines and current events.
fall
2017
A d v e r t i s e i n o u r G a m e d a y i s s u e s i n t h e f a l l , p e r f e c t f o r r e a c h i n g a l u m n i , s t u d e n t s , f a c u l t y a n d a l l C a l B e a r s f o o t b a l l f a n s . W e h a n d d i s t r i b u t e 5 , 0 0 0 c o p i e s a t e a c h h o m e g a m e .
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spring
2018
Special Issu
esAn all-inclusive look forward, filled with upcoming events, New Year resolutions, predictions and more to start readers o� on the right foot for 2018.
NEW YEARJanuary 26
A collection of personal essays and reported stories to celebrate Berkeley’s Black community.
BLACK HISTORY MONTHFebruary 2
An intimate look into Valentine’s Day with student stories, advice columns, restaurant reviews and more to make everyone’s special day unforgettable.
SEXFebruary 14
Comprehensive coverage and content ranging from star athlete bios to winning team forecasts, featuring the vibrant voices of Daily Cal sports writers.
MARCH MADNESSMarch 13
HOUSING SURVIVAL GUIDEMarch 2
A definitive guide to all things housing-related, featuring advice columns regarding the o�-campus housing search, student reviews and more.
ADMISSIONS (onl ine only)
March 22
The inside scoop on all things UC Berkeley, from an overview of residence halls to coursework advice to help admitted students make the big decision.
BEST OF BERKELEY
April 19
A comprehensive list of the best campus and local spots for food, drink, leisure activities and more, as voted by our readers each year.
CAL DAYApril 21
Everything a prospective Golden Bear needs to know about campus – including coursework advice, personal columns and reviews of the best things UC Berkeley has to o�er.
WEEKENDER ISSUE
April 27The Daily Cal’s best Weekender Magazine content from the last year.
COMMENCEMENTMay 3
A retrospective look at students’ days at Cal, featuring farewell words from graduating students, photo essays and more.
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