companysabina.listedcompany.com/misc/presentation/20180227... · 2019-03-01 · sabina public...

COMPANY

OVERVIEW

KEY DISCUSSION AGENDAS

COMPANY

OVERVIEW

PERFORMANCE

2016-2017

FINANCIAL

HIGHLIGHTS

LOOKING FORWARD

88%

NOW1971

1. COMPANY OVERVIEW

Brand

Local market Sabina

2% 10%

Registered"Sabina" trademark

Company Snapshot

OEM

Business Sections

Sabina

International 1. 2. 3.

No. 1

Thai lingerie brand

www.sabina.co.th

SABINA PUBLIC COMPANY LIMITED

Thapra Sai 5 Chainat Yasothorn Burerum

Total 5 factories Factories

Employees

Capacity

• 4,000 employees

• Capacity 1 million pieces bra per month

Sewing Non Sewing + PC PC Total

1,500 1,300 1,200 4,000

Manufacturing

www.sabina.co.th

1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED

- Corporate Culture


www.sabina.co.th

1,346

1,163

959

551 557441

186 200242 250 216 220

14%

-14%

-18%-43% 1% -21%

Subprime

Euro-zone Crisis

Financial Crisis, UK

Subprime

Bht 35/USD

-58% 8% 21% 3%

Sales Report (OEM)

-14% 2%

www.sabina.co.th


2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

848 903

9941,099

1,310

1,459

1,825

1,9771,911

2,044

2,108 2,254

2006 2007 2008 2009 2010 2011

2012 2013 2014 2015 2016 2017

27% 7%10%

11%

19% 11%25% 8%

-3%7%

3% 7%


www.sabina.co.th

Sales Report (Brand)

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

1,3461,163

959

551 556 441

185 200 242 250 216 220

848 903 994

1,099

1,3101,459

1,824 1,978 1,911

2,044 2,108 2,254

OEM Sabina

75%

25%

90%

10%

70%

30%

65%

35%50%

50%

45%

55%

40%

60%

91%

9% 11%

89%

11%

89%

9% 9%

91%91%


Sales Report Brand and OEM (2006-2017)

www.sabina.co.th

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

OEM Sabina

Sales Report Brand and OEM (2006-2017)

75%

25%

90%

10%

70%

30%

65%

35%50%

50%

45%

55%

40%

60%

91%

9% 11%

89%

11%

89%90%

90%

10% 10%


2,2082,308

2,397 2,679

www.sabina.co.th

Income Statement : SABINA2010 2011 2012 2013 2014 2015 2016 2017

Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS 65 56 50 49 47 48 47 49

Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355

% Gross Profit Margin 35 44 50 51 53 52 53 51

Expense 569 735 846 964 967 1,005 1,054 1,066

Taxes 19 56 82 47 39 38 42 60

Net Profit 52 63 92 117 147 166 176 243

% Net Profit Margin 3 3 5 5 7 7 7 9

Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

www.sabina.co.th


Cost Management

www.sabina.co.th


OEM BRAND

Pricing Target Price Retail Price

Sourcing NominatedSupplier

VarietySupplier

Business Strategy

www.sabina.co.th


1996 2006 Since 2006


Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS 65 56 50 49 47 48 47 49

Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355


Expense 569 735 846 964 967 1,005 1,054 1,066

Taxes 19 56 82 47 39 38 42 60

Net Profit 52 63 92 117 147 166 176 243


Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

www.sabina.co.th



Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS 65 56 50 49 47 48 47 49

Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355


Expense 569 735 846 964 967 1,005 1,054 1,066

Taxes 19 56 82 47 39 38 42 60

Net Profit 52 63 92 117 147 166 176 243


Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

2010COGS : Gross Profit Margin

65 : 35

2017COGS : Gross Profit Margin

49 : 51

www.sabina.co.th



Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS 65 56 50 49 47 48 47 49

Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355


Expense 569 735 846 964 967 1,005 1,054 1,066

Taxes 19 56 82 47 39 38 42 60

Net Profit 52 63 92 117 147 166 176 243


Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

2012 – ปรบคาจางขนต า 300 บาท

2011 – น าทวม

www.sabina.co.th


Date Sewing Non Sewing + PC PC Total

June 2011 2,400 1,900 800 5,100

April 2012 1,700 1,600 1,000 4,300

Jan 2013 1,400 1,500 1,100 4,000

2014-2017 1,500 1,300 1,200 4,000

• Manpower Ending 2017 to Handle 40% Daily Wages Increase1,100

(Total Man Power Decrease)

฿200,000,000SAVED!

Baht/year

Cost Management

Sit StandEfficiency 75% 90%Output sam /Man Hr. 45 sam 54 samWork in Process >20pcs/process <5pcs./processMan / Line 34 person 20 personSkill Single Multi

• Strategies for Efficient Sewing

www.sabina.co.th



Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS 65 56 50 49 47 48 47 49

Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355


Expense 569 735 846 964 967 1,005 1,054 1,066

Taxes 19 56 82 47 39 38 42 60

Net Profit 52 63 92 117 147 166 176 243


Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

www.sabina.co.th


Store Retailing

Total 580

301Modern Trade

Sabina Store

78Department Stores

www.sabina.co.th


118Other

83Sabina Shops

SABINA

No. 1 Thai lingerie brand

www.sabina.co.thwww.sabina.co.th


20I6 I7-6 7PERFORMANCESABINA PUBLIC COMPANY LIMITED

www.sabina.co.th

2,308

2,397

2,679

2015 2016 2017

Total Revenues 12%

4%7%

www.sabina.co.th

SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017

2.1 New Market: Non Wire + Big Cup

2.4 Price Strategy2.3 Inventory Management

2.2 Non Store RetailingExpansion

www.sabina.co.th

KEY ACHIEVEMENTS 2017


2.1 New Market:

-Non Wire-Big Cup

www.sabina.co.th

เดก วยรนตน วยรนปลาย

ม

ไมมของไมม

มของ




www.sabina.co.th

TVC : PERFECT BRA


www.sabina.co.th



TVC : Wireless Shape

ONLINE

TV SHOPPING

2.2 Non Store

Retailing

Expansion

www.sabina.co.th



2.3 Inventory

Management

www.sabina.co.th

13 13 15 13 12 9

2,032

2,189 2,165 2,308

2,397 2,679

0

2

4

6

8

10

12

14

16

-

500

1,000

1,500

2,000

2,500

3,000

2012 2013 2014 2015 2016 2017

Inv. / Cog Revenue Inventory



2.4 Price Strategy

www.sabina.co.th



7%

4%

12%

2015 2016 2017

Total RevenuesGROWTH RATE

13%

6%

38%

2015 2016 2017

Net Profit Growth

2,679

2,397

2,308

www.sabina.co.th


Awards & Recognition 2017

“Thailand’s Top Corporate Brands Value 2017” Sabina received

Thailand’s Top Corporate Brand Values Hall of Fame 2017 Fashion Sector from Chulalongkorn University

Thailand’s Top Corporate Brand Values Hall of Fame


Financial Highlights SABINA PUBLIC COMPANY LIMITED

DE RATIO PE ROE/ROA EPS/ EPS Growth Dividend Yield

www.sabina.co.th

D/E RATIO

1,566 1,664 1,754

1,895

741 552 484

492

0.47

0.33

0.28

0.26

-

0.05

0.10

0.15

0.20

0.25

0.30

0.35

0.40

0.45

0.50

-

500

1,000

1,500

2,000

2,500

2014 2015 2016 2017

THB. Million Total equity Total liabilities D/E

G.-4%G. 1%

G. 7%


Financial Highlights

www.sabina.co.th

66.4

56.1

48.7 46.5

33.7

-

10.0

20.0

30.0

40.0

50.0

60.0

70.0

2013 2014 2015 2016 2017

Price Earning P/E

PE



www.sabina.co.th

ROE/ROA

5.1 6.4

7.3 7.9

10.5

8.4 9.7

10.3 10.3

13.3

-

2.0

4.0

6.0

8.0

10.0

12.0

14.0

2013 2014 2015 2016 2017

ROA ROE



EPS/EPS GROWTH

0.34 0.42

0.48 0.51

0.70

2013 2014 2015 2016 2017

EPS

26%24%

14%

6%

37%

2013 2014 2015 2016 2017

EPS GROWTH



www.sabina.co.th

Dividend Yield : Payout Ratio



Payout Ratio

www.sabina.co.th

0.17 0.19 0.24

0.82

40% 40%47%

117%

0%

20%

40%

60%

80%

100%

120%

140%

0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

0.90

2014 2015 2016 2017

2014 2015 2016 2017Dividend Baht / Share 0.17 0.19 0.24 0.82Payout Ratio 40% 40% 47% 117%

Dividend Yield

LOOKING FORWARDSABINA PUBLIC COMPANY LIMITED

20I88www.sabina.co.th

4%

12%

15%

2016 2017 2018

TARGET REVENUE 2018 (GROWTH RATE)

www.sabina.co.th

LOOKING FORWARDSABINA PUBLIC COMPANY LIMITED

KEY DRIVERS 2018

Channel Expansion

• Non store retailing• Multi-brand Store • Online Seller

Price Strategy Sourcing

Innovation Product

www.sabina.co.th


Brand, 84%

Non-StoreRetailing,

5%

Brand Export, 2%

OEM, 9%

www.sabina.co.th

LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED

2017

2018

Brand, 78%

Non-StoreRetailing,

11%

Brand Export, 2%

OEM, 9%

Brand Brand

Non-store retailing (NSR)

OEM

Brand Export

www.sabina.co.th


5%

6%

2016 2017 2018

www.sabina.co.th

Target Revenue (Brand) 2018 : Growth Rate


Brand Brand

www.sabina.co.th


TVC : SABINA WIRELESS SHAPE (TEASER) Brand

www.sabina.co.th


PRODUCT HERO

Product HeroFrom7 14

Product Hero

Brand

Localization Strategy for teen target

www.sabina.co.th


Brand


Brand


OEM

Brand Export

www.sabina.co.th


LOOKING FORWARD 2018

Target Revenue (NSR) 2018 : Growth Rate

29%

200%

2016 2017 2018

www.sabina.co.th


Brand Non-Store retailing (NSR)

Brand

OEM

Brand Export

www.sabina.co.th

OEM


LOOKING FORWARD 2018 2018SABINA PUBLIC COMPANY LIMITED

Target Revenue (OEM) 2018 : Growth Rate

www.sabina.co.th


Brand OEM

-14%

2016 2017 2018

8%

Direction1. Product innovation : Big cup moulding2. Swimwear

Brand

LOOKING FORWARD 2018

OEM

Brand Export

www.sabina.co.th


Brand Export


Target Revenue (SBN) 2018 : Growth Rate

www.sabina.co.th


Brand Brand Export

DIRECTIONInventory Management - to ensure the 4P is reach each country in the right time and at the right place

- 8%

26%

2016 2017 2018

ASEANCLMV

Create Value with Innovation

VISION

www.sabina.co.th


MISSION

Quality & Delivery Come First

“ ”

“ ”

www.sabina.co.th

- Corporate Culture

Because we know what women want

Q&A

www.sabina.co.th

companysabina.listedcompany.com/misc/presentation/20180227... · 2019-03-01 · sabina public...

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