2019MEDIA KIT

OUR CREDENTIALS

FROMTHE

EDITOR

First, a letter from a reader After a busy week I have just finished last weekend’s edition and as I closed it, after tearing out so many articles to feed my friends, I closed it and went “WOW”! It just gets better and better. A wonderful magazine and I just wanted to tell you how I appreciate it each and every week. Thank youCOLLEEN WILSON There are few greater pleasures for an editor or a writer than the knowledge that their work is read, understood and appreciated. That we’ve informed, entertained or moved readers; that we’ve connected. Otherwise, why do what we do?It’s a sentiment that runs through my mind each week as I sift through the many hundreds of comments posted on our digital stories, emailed to me, and, yes, handwritten and sent by post. Our award-winning journalists write about quiet achievers and high profile people, strange events, national issues, wonderful places and new discoveries. Our columnists illuminate and ruminate; sometimes they infuriate.Ultimately, we write to inform and entertain and we write because we want people to read our work. To engage. And if we can enrich readers’ lives along the way, create a moment of enjoyment in their busy weekends, all the better Just a quick note to congratulate you on an outstanding weekend mag. The content is excellent and entertaining. Your creative design team are outstanding; clean, fresh and inspiring. In our busy worlds we don’t often give feedback where due, but on this rainy Saturday morning, while enjoying a good coffee and enjoyable read ... I thought “today’s the day!” Warmest TRISH MURRAY

2019 MEDIA KIT | 02

READER PROFILE

aUGUST 11 - 12, 2018

hot 5o REstauRants

R I s E & D I n Ea t o a s t t o b re a k fa s t c u l t u re

n I c E c R E a Mt h e g o o d o i l o n fa t s

to p p I c k sT h e j o y o f f o r a g i n g

thE fooD IssuE

TAM11AUG18NS001 1 3/08/2018 4:47:19 PM

August 26 - 27, 2017

Stand& deliver AustrAliA Post’s new chief christine holgAte is A trAilblAzer...

but cAn she sAve the Postie?

By Megan Lehmann

N i k k i G e M M e L L | J e r e M y c L a r k s o N | M a G G i e o ’ F a r r e L L | B e r N a r d s a L t

TAM26AUG17NS001 1 18/08/2017 4:24:00 PM

october 7 - 8, 2017

the golden

boy

fashion | angel ina jol ie | travel | john lethlean | motoring | n ikk i gemmell

By Will swantonhe runs for his father, swims for his lost mate.

Can ironman Shannon eckstein crack the Coolangatta curse?

TAM07OCT17NS001 1 29/09/2017 4:37:04 PM

August 5 - 6, 2017

b l a k e f e r g u s o n ‘ I ’ m s t I l l f I g u r I n g o u t h o w t o b e a g o o d b l o k e ’

TAM05AUG17NS001 1 27/07/2017 4:30:43 PM

2019 MEDIA KIT | 03

Published each Saturday, The Weekend Australian Magazine makes our audience feel enriched, entertained, inspired and rewarded.

The Weekend Australian Magazine is a national newspaper-in-serted magazine that reaches readers *with an average full time personal income of $120,613

58% live in capital cities

57.5% tertiary educated

29% are managers / professionals

31.5% Social grade A

24% Social Grade B

124,000 have 100k + HHI

177,000 agree that word of mouth often influences their purchase decision

Source: emma CMV conducted by Ipsos MediaCt12 months ending June 2018.

Readership451,000

STRENGTH IN NUMBERS

MALE50%

FEMALE50%

OUR COLUMNISTS

PHILLIP ADAMS | Phillip Adams is a prolific and sometimes controversial broadcaster, writer and film-maker. As presenter of the ABC’s Late Night Live he has interviewed thousands of the world’s most influential politicians, novelists, theologians, economists, philosophers and sundry conversationalists. Largely self-educated, he’s the author of over 20 books, including The Unspeakable Adams and Retreat From Tolerance. His writing has appeared in many influential publications and he has been a contributor to The Times and The Financial Times in London, and to The New York Times.

GLYNIS TRAILL-NASH | Glynis is The Australian’s fashion editor covering upfront news stories, features, trend and opinion pieces and columns across all sections of the paper, including the monthly luxury glossy Wish, The Weekend Australian Magazine and online. Glynis regularly travels overseas, most often to the UK, Paris and New York, to cover fashion weeks, including haute couture, specific stories and events, as well as interstate to cover events such as the Melbourne Cup Carnival, where she is on the judging panel for Fashions on the Field.

JAMES HALLIDAY | James is The Australian’s resident wine writer and critic. Since 1979 he has written and co-authored more than 40 books on wine, including contributions to the Larousse Encyclopaedia of Wine and The Oxford Companion to Wine. Since 1986 he has published an annual overview of Australian wine which (since 2000) has been entitled the James Halliday Annual Wine Companion. British wine writer Jancis Robinson has described Halliday as the protégé of Len Evans and “Australia’s leading wine writer”.

JOHN LETHLEAN | Australia’s only national restaurant reviewer, John travels the country dining at our best new restaurants. Describing himself as an “innocent food writer at The Australian, collector of restaurant gossip, reviewer of tables, spotter of errant apostrophes and author of occasional amusing typos”, John has long been a landmark in the industry and a fiercely independent voice among food writers.

NIKKI GEMMELL | Nikki’s novels include Shiver, Cleave (Alice Springs in the US), Lovesong, The Book of Rapture, The Bride Stripped Bare and its follow-up, With My Body. She has also written two works of non-fiction: Pleasure: An Almanac for the Heart, and Why You Are Australian. Her work has been critically acclaimed internationally and translated into many languages. In France she has been described as a female Jack Kerouac; in Australia as one of the most original and engaging authors of her generation.

2019 MEDIA KIT | 04

OUR CREDENTIALS

2019 MEDIA KIT | 05

PROVOCATIVE PROFILES

WEEKLY CONTENT

11the weekend AustrAliAn mAgAzine

TAM18NOV17NS011 11 10/11/2017 4:27:47 PM

EDITORIAL SECTIONS

FOREWORDThe front section is otherwise known as the warm-up. The letters page and Inbox, gives readers a forum to respond to stories and is a popular part of the magazine. Ten Questions probes the lives of well-known Australians in an easy-to-read format, while columnist Nikki Gemmell’s wise, funny and sometimes biting words are always a must-read.

INBOXThe Weekend Australian Magazine engages readers and encourages feedback with its diverse and thought-provoking content. Readers letters published each week vie for a monthly prize worth a minimum of $500.

HEART OF THE NATIONTWAM’s photo-feature page, a weekly snapshot of modern Australian life, Heart of the Nation is a showcase for the country’s best photographers, with stories by Ross Bilton.

TEN QUESTIONSEach week an interesting character is interviewed, ranging from entertainers to industry leaders, providing readers with an insight into their world.

2019 MEDIA KIT | 06

LIFE & STYLE

SPECIAL ISSUES

FASHIONThe fashion section showcases the season’s must-have accessories, from shoes to sunglasses, while Glynis Traill-Nash’s entertaining Style column covers fashion tips, how to wear your favourite pieces and the do’s and don’ts of fashion.

WINEJames Halliday has wine covered with his weekly reviews and picks of the week. James has outstanding credentials and superior status in the Australian wine community, and readers avidly follow his advice when making their purchasing decisions.

RECIPESEach week we feature David Herbert’s tantalising yet easy-to-prepare recipes, from healthy or hearty dishes to decadent desserts. Along with David, a weekly guest chef brings to life their classic and favourite recipes. All recipes and national restaurant reviews are accessible on The Australian website.

RESTAURANT REVIEWAustralia’s only national restaurant reviewer, John Lethlean travels the country, dining at our best new restaurants and providing readers with a weekly, lively and honest review.

HOME HUNTOur wrap-up of homes for sale across the country is the place for dreamers. A multi-million-dollar pad on Sydney Harbour, or a cheap and cheerful farmhouse in Tasmania? Each week we select the five most desirable homes on the market.

MOTORINGAs part of the 2016 rejuvenation, the magazine now features an in-depth motoring section. With respected talent such as Jeremy Clarkson and Phillip King our avid car readers are inspired with weekly reviews and fast facts on the best of the car industry.

ROAD TESTThis section features and reviews the latest products on the market across multiple industries. OUTDOOR DESIGN Helen Young’s insightful take in our ‘Life’ Section on all things landscaping, gardening and renovations to create beautiful and functional gardens.

TRAVEL EDITION FEBRUARY 2019*

Australian’s love to travel, whether it’s a short break or circumnavigating the country, we all love to explore. This is no more evident in the amazing nominations for the Australian Tourism Awards each year which The Weekend Australian Magazine is a proud sponsor of.This year we ticked off a bucket list of great Australian destinations done largely in comfort: a cruise in the magnificent Kimberley region; a few blissful days on Queensland’s Orpheus and Bedarra Islands; a trip down memory lane at the clifftop Hydro Majestic hotel in the Blue Mountains and a wine tour with all the bells and whistles in the Barossa. For the more active we’ve got a four-day Great Ocean Walk in Victoria, a journey to Tasmania’s south-west wilderness and a 4WD trip through the top end to Kakadu. We hope to give you a few ideas for your holiday, or, at the very least, a reminder that we live in a remarkable country.

TOP 50 RESTAURANTS AUGUST 2019*

The Hot 50 Restaurant Awards will be announced in August in a special issue of The Weekend Australian Magazine. This issue will feature a list of all the winners, along with a profile of the winning restaurants.

It will be compiled by our judging panel including John Lethlean, The Australian’s resident restaurant critic and food writer, and The Australian’s food editor Necia Wilden. The winners of the Hot 50 are the chefs, sommeliers and restaurants with creative flair and obvious passion for amazing food, design, innovation, individuality, outstanding wines, impeccable service and great value for diners.

HALLIDAY’S TOP 100 NOVEMBER 2019*

Each year The Weekend Australian produces the highly anticipated edition of James Halliday’s Top 100. James Halliday has contributed to The Australian for three decades, building a loyal readership with his wine editorial within The Weekend Australian Magazine.

This special issue features James’ top picks, which are categorised under whites and reds under and over $20 as well as sparkling wines and champagne.’

2019 MEDIA KIT | 07

october 14 - 15, 2017

food | michael fassbender | travel | nikki gemmell | motoring | anthony laPaglia

F o u r F r o z e n e m b r y o s .

o n e c o u p l e k e e n t o d o n a t e t h e m .

h o w h a r d c a n i t b e ?

by clara Pirani

TAM14OCT17NS001 1 6/10/2017 4:31:06 PM

aUGUST 11 - 12, 2018

hot 5o REstauRants

R I s E & D I n Ea t o a s t t o b re a k fa s t c u l t u re

n I c E c R E a Mt h e g o o d o i l o n fa t s

to p p I c k sT h e j o y o f f o r a g i n g

thE fooD IssuE

TAM11AUG18NS001 1 3/08/2018 4:47:19 PM

OUR DEADLINES

OUR DEADLINES

OUR SPECIFICATIONS

BOOKING DEADLINE:12 days prior to publication date

MATERIAL DEADLINE:11 days prior to publication date

CANCELLATION DEADLINE: 26 days prior to publication date

PAGE SPECIFICATIONS

If you have any queries regarding our specifications please call 1300 557 418

PAGE DIMENSIONS

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FULL PAGE

1/2 PAGE H DPS

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1/2 PAGE VERTICAL

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TRIM SIZE DEPTH X WIDTH

275 X 460

275 X 230

135 X 460

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275 X 113

88 X 230

88 X 460

275 X 73

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145 X 470

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285 X 123

98 X 240

98 X 470

285 X 83

TYPE AREA DEPTH X WIDTH

255 X 440

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115 X 440

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255 X 93

68 X 210

68 X 440

255 X 53

2019 MEDIA KIT | 08

aUGUST 11 - 12, 2018

hot 5o REstauRants

R I s E & D I n Ea t o a s t t o b re a k fa s t c u l t u re

n I c E c R E a Mt h e g o o d o i l o n fa t s

to p p I c k sT h e j o y o f f o r a g i n g

thE fooD IssuE

TAM11AUG18NS001 1 3/08/2018 4:47:19 PM

August 26 - 27, 2017

Stand& deliver AustrAliA Post’s new chief christine holgAte is A trAilblAzer...

but cAn she sAve the Postie?

By Megan Lehmann

N i k k i G e M M e L L | J e r e M y c L a r k s o N | M a G G i e o ’ F a r r e L L | B e r N a r d s a L t

TAM26AUG17NS001 1 18/08/2017 4:24:00 PM

october 7 - 8, 2017

the golden

boy

fashion | angel ina jol ie | travel | john lethlean | motoring | n ikk i gemmell

By Will swantonhe runs for his father, swims for his lost mate.

Can ironman Shannon eckstein crack the Coolangatta curse?

TAM07OCT17NS001 1 29/09/2017 4:37:04 PM

August 5 - 6, 2017

b l a k e f e r g u s o n ‘ I ’ m s t I l l f I g u r I n g o u t h o w t o b e a g o o d b l o k e ’

TAM05AUG17NS001 1 27/07/2017 4:30:43 PM

2019 MEDIA KIT | 09

FRESH EACH WEEK

August 5 - 6, 2017

b l a k e f e r g u s o n ‘ I ’ m s t I l l f I g u r I n g o u t h o w t o b e a g o o d b l o k e ’

TAM05AUG17NS001 1 27/07/2017 4:30:43 PM

CODY PEARSONCommercial Manager

Telephone +61 2 9288 2791Email cody.pearson@news.com.au

SOLEO GOUDSWAARDSales Executive - The Australian

Telephone +61 2 9288 3624Email soleo.goudswaard@news.com.au

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