2019 non-alcoholic beverage trend analysis...refreshment beverages beverage alcohol traditional...

May 1, 2019

2019Non-Alcoholic Beverage

Trend Analysis

-2- Copyright © 2019 Beverage Marketing Corp.

Beverage Marketing Capabilities

All data in this presentation is supplied by:


2019 Non-Alcoholic Beverage Trend Analysis

All data is Beverage Marketing Corporation data

Data compiled from industry surveys

Data measures all channels so provides a total market perspective

Most importantly… BMC data is

Hand-crafted Derived from artisanal numbers Completely organic and gluten-free!



Market Overview

Category Updates

Projections

Agenda


Beverage Headlines

State of the Industry – The Good and the Bad

Total U.S. beverage market grew for fifth consecutive year in 2018, and saw slightly accelerated growth over 2017

Carbonated soft drinks (CSDs) experienced improved performance in 2018 but declined slightly for the 14th consecutive year

Bottled water widened its gap over CSDs as the largest beverage category in the U.S., driven primarily by the single-serve PET segment

Niche categories continue to outperform traditional mass-market categories with exception of bottled water

Wine and spirits led alcohol growth in 2018, and beer volume dipped slightly once again



People On The Move

Quincey becomes Coke CEO

NWNA names Fernando Mercé President and CEO

Indra Nooyi retires; Ramon Laguartanamed PepsiCo CEO

Welch's names Trevor Bynum new CEO

Bobby Chacko becomes Ocean Spray President and CEO

Keurig Dr Pepper named Bob Gamgort CEO

Boston Beer Company Names Dave BurwickPresident and CEO

Bill Newlands named president of Constellation Brands

Lawson Whiting becomes Brown Forman CEO

Maggie Timoneynamed Heineken USA CEO



Acquisitions on the Rise

Keurig Buys DrPepper Snapple

Coke Buys Costa PepsiCo Buys SodaStream

KDP Buys Core Water

KDP Acquires Big Red

Coke Invests in BODYARMOR



Source: Beverage Marketing Corporation; Bureau of Economic Analysis, Department of Commerce, Department of Labor

The economy continues to move in a positive direction with improved GDP growth and lower unemployment, a key to successful beverage market performance

Unemployment Rate

2000 – 2018

2017

2.8%

0.8%

3.1%

4.0%

-1.2%

4.0%

5.0%

2.3%2.0%

2.6%

2.0%

0.9%0.8%

1.4%

3.5%

1.9%

1.2%

3.1%3.2%

2.5%

2.2%

4.2%

3.5%

2.6%

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2013 2014 2015 2016

4.0%

4.7%

5.8%6.0%

5.5%

5.1%

4.6% 4.6%

5.8%

9.3%

9.6%

9.0%

8.1%

7.4%

6.2%

5.3%

4.9% 4.4%

3.9%

'00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 18

Quarterly GDP Change

2013 – 2018

2018



Annual U.S. Consumer Sentiment Index

1995 – 2018

Source: Thompson Reuters/University of Michigan

Consumer sentiment surpassed pre-recession levels in 2015 for the first time, and continued to increase through 2018

92.2 93.6

103.2 104.6 105.8107.6

89.2 89.6 87.6

95.288.6 87.3 85.6

63.866.3

72.668.0

76.479.2

84.1

92.9 91.896.8

98.4

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018



P: PreliminarySource: Beverage Marketing Corporation

-0.1%

1.1%

1.6%

2.0%

0.7%

1.1%

2013 2014 2015 2016 2017 2018P

U.S. Total Beverage MarketVolume Change2013 – 2018P

The U.S. beverage market grew volume for the fifth consecutive year in 2018, and experienced slightly accelerating growth




U.S. Total Beverage MarketChange in Volume and Wholesale Dollars

2013 – 2018P

Post-recession revenues have consistently outpaced volume growth in recent years, and did so once again in 2018; trends toward premiumization and packaging mix shifts have contributed

-0.1%

1.1%

1.6%

2.0%

0.7%

1.1%1.3%

1.8%

2.8%

2.3% 2.3%

1.4%

2.1% 2.2%

2013 2014 2015 2016 2017 2018P 13/18P CAGR

Volume Change Wholesale Dollar Change




Refreshment beverages have outperformed both traditional beverages and alcohol in recent years

U.S. Beverage MarketVolume Change2017 – 2018P

1.8%

-0.7%

-1.0%

1.7%

2.3%

-0.7% -0.6%

-1.1%

Refreshment Beverages Beverage Alcohol Traditional Beverages Tap Water

2017 2018P

• Bottled Water• CSD• Energy Drinks• Fruit Bevs• RTD Coffee• RTD Tea• Sports Drinks• VA Water

• Beer• Spirits• Wine

• Hot Coffee• Hot Tea• Milk



U.S. Liquid Refreshment Beverage MarketVolume Change

2018P

Traditional mass market categories have continued to struggle while niche categories have experienced growth

• Bottled water is the primary exception of a mainstream category that has thrived

-0.6%-2.2%

18.3%

7.4% 7.2%

3.7%

-0.1%

5.0%

2.3%

CSDs Fruit Bevs Value AddedWaters

RTD Coffee EnergyDrinks

Sports Bevs RTD Tea BottledWater

TOTAL LRB




Among traditional beverages, only coffee continues to show growth thanks to the success of single-cup brewers, popularity of coffee cafes, and RTD innovations like cold-brew

-2.5%

-2.1%

1.1%

-0.6%

Tea Less RTD Milk Coffee Less RTD TOTAL TRADITIONAL

U.S. Traditional Beverage MarketVolume Change

2018P





When tap water consumption declines, consumption of commercial beverages increases

• Tap water consumption declined only modestly in 2018

Estimated Tap WaterVolume Growth2000 – 2018P

-0.5%

-6.4%

-3.8%-5.0%

-9.0%-11.1%

-2.4%

22.6%

19.4%

1.4%

5.2%

-2.5%

6.0%

-0.2%

-4.3%

-9.2%

1.7%

-1.1%

'00/01 '01/02 '02/03 '03/04 '04/05 '05/06 '06/07 '07/08 '08/09 '09/10 '10/11 '11/12 '12/13 '13/14 '14/15 '15/16 '16/17 '17/18(P)




U.S. Beverage MarketVolume Share by Category

2013 – 2018P

Bottled water is the biggest volume share gainer, while CSDs have been the largest share loser over the last five years. Most other categories have had only modest share shifts

Bottled Water 16.5%Bottled Water 22.0%

CSDs 21.1%CSDs 19.3%

Coffee 10.7%Coffee 11.1%

Beer 10.5%Beer 9.9%

Milk 9.8%Milk 8.6%

Tea 6.1% Tea 5.8%Fruit Bevs 5.3% Fruit Bevs 4.7%

Sports 2.3% Sports 2.5%Wine/Spirits 2.2% Wine/Spirits 2.3%Energy 0.9% Energy 1.2%VA Water 0.7%VA Water 1.2%

Tap/Others 13.9% Tap/Others 11.7%

2013 2018P



Decade Comparison 2008 – 2018P

Which Categories Gained, Which Lost Volume?

5.0%

3.4%

7.6%

2.1%

3.1%

10.9%

-2.3%

-1.5%

1.3%

Category Millions of Gallons 2008/18P CAGR

379

4,031

-2,014

-754

123

192

292

492

5,321

Total LRB

CSD

Fruit Beverages

RTD Coffee

Value-Added Water

Sports Drinks

Energy Drinks

RTD Tea

Bottled Water

Bottled water gained the most volume over the last 10 years while CSDs lost the most




Health and Wellness RTD Categories in U.S. Beverage MarketVolume Share

Health and wellness is a key market driver. Beverage categories with health and wellness attributes are outperforming those without

• Additionally, threats of sugar taxes may accelerate this trend toward better-for-you products

* Includes bottled water, milk, 100% juice, RTD tea, dairy alternatives, meal replacement drinks, value-added water, coconut water, kombucha, sports drinks, energy drinks and protein drinks** Includes CSDs, coffee (including RTD), tea (excluding RTD), fruit drinks, beer, wine, spirits and tap water P: PreliminarySource: Beverage Marketing Corporation


Health & Wellness*42.5%

Health & Wellness*47.4%

All Other**57.5%

All Other**52.6%

2013

2018P

SEGMENT Health & Wellness* All Other** TOTAL MARKET

5-YR CAGR 3.5% -0.5% 1.3%


U.S. Liquid Refreshment Beverage MarketCalories Per Capita Per Day

1990 – 2018P

212.5

251.6263.0

243.7 238.0230.3

222.7 214.8 211.7 207.6 204.1 200.6 200.3 200.0 200.5 197.2 195.5

1990 1995 2000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018P

People want healthier refreshment; caloric intake from refreshment beverages has been steadily declining over the last decade

• The growth of bottled water and lower-calorie options have contributed to the caloric decline, along with a concerted push by the industry




U.S. Carbonated Soft Drink MarketBillions of Gallons

2013 – 2018P

12.812.7 12.5

12.412.2 12.2

2013 2014 2015 2016 2017 2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Change -1.0% -1.5% -0.8% -1.3% -0.6% -1.0%

Carbonated soft drink volume declined for the 14th consecutive year in 2018 and more declines are likely to come in the years ahead

• Today’s consumers are migrating to healthier options and want more variety




U. S. CSD Volume and Wholesale RevenueBillions of Gallons and Wholesale Dollars

2013 – 2018P

$51.1 $51.4 $52.3 $52.3 $52.9 $53.9

12.812.7

12.5

12.4

12.2 12.2

12.0

12.1

12.2

12.3

12.4

12.5

12.6

12.7

12.8

12.9

13.0

$50.0

$50.5

$51.0

$51.5

$52.0

$52.5

$53.0

$53.5

$54.0

2013 2014 2015 2016 2017 2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Volume Change -1.0% -1.5% -0.8% -1.3% -0.6% -1.0%

Dollar Change 0.6% 1.6% 0.1% 1.2% 1.8% 1.1%

The revenue picture for CSDs is somewhat brighter as revenues have increased modestly over the last five years due primarily to higher prices and changing packaging mix





One surprise in 2018 has been the flattening out of diet carbonated soft drink volume, driven by new zero sugar entries

• Improvements in diet sweeteners and product relaunches have helped improve diet performance

U.S. Carbonated Soft Drink MarketShare by Type

Regular70.8%

Regular74.0%

Diet29.2%

Diet26.0%

2013

2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Regular 0.8% -0.1% 0.4% -0.8% -1.0% -0.1%

Diet -5.4% -5.2% -4.1% -2.8% 0.7% -3.4%



Stevia/Erythritol Aspartame/Acesulfame K

Stevia Sugar/Stevia

Stevia/Erythritol/Monk Fruit

Search for zero-calorie sweeteners continue; beverage companies are increasingly opting for blends to develop the best sweetener profile for their drinks

Sugar/Stevia



Heightened consumer demand for healthier refreshment and variety

Legislation and messaging from government and regulatory agencies

Tax threats aimed at reducing consumption

Negative commentary from medical studies, and subsequent negative press

Increasingly crowded marketplace with stream of competitive products and categories emerging

Overall performance of the CSD category is in some ways remarkable considering the head winds the category faces

Source: Beverage Marketing Corporation



Wholesaler Dollars Per Gallon Indexed to 2000

2018 Absolute Price

$4.43

$1.27

100 101 102 103 105 109 111117 122 126 128 131 135 137 139 143 145 148 152

100 98 92 87 83 80 79 76 74 71 70 70 69 67 67 66 66 65

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018P

CSD PET Single Serve Bottled

Modest pricing increases in carbonated soft drinks coupled with significant pricing declines in bottled water have contributed to respective category performances




U.S. Bottled Water MarketBillions of Gallons

2013 – 2018P

10.010.7

11.5

12.413.2

13.9

2013 2014 2015 2016 2017 2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Change 7.2% 7.6% 7.9% 6.1% 5.0% 6.8%

Bottled water has experienced healthy growth each year since the recession

• The category is aided by its positioning as the ultimate health beverage

• The category now is now the largest beverage category in the U.S.





PET Single Serve66.9%

PET Single Serve69.7%

1-2.5 Gallon10.1%

1-2.5 Gallon8.4%

HOD12.3%

HOD10.2%

Self-Serve Refill8.2%

Self-Serve Refill7.1%

DomesticSparkling

2.7%

Domestic Sparkling

5.8%

Imports

1.6%

Imports1.9%

2013

2018P

The single-serve water segment continues to drive overall category growth and accounts for two-thirds of total volume

• Domestic sparkling was fastest growing segment in 2018 off a small base

• In the last five years, all category segments experienced increased volume

U.S. Bottled Water Market

2013 – 2018P

Volume, Share and Growth by Segment

SEGMENT PET 1-2.5 GALLON HODSELF-SERVE

REFILLDOMESTIC SPARKLING

IMPORTS TOTAL

5-YR CAGR 7.6% 2.9% 3.0% 3.7% 30.3% 10.9% 6.8%



U.S. Retail PET Water Market*

Billions of Gallons

2013 – 2018P

6.7

7.2

7.9

8.69.2

9.7

2013 2014 2015 2016 2017 2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Change 8.3% 8.9% 9.2% 6.6% 5.3% 7.6%

Single-serve PET bottled water continues to drive overall category growth

• Aggressive pricing and the success of private label have contributed to the segment’s ascent in recent years

• Segment growth has slowed in each of the last two years but remains healthy

*Includes single-serve sizes of bottled water 1.5 liters and smallerP: PreliminarySource: Beverage Marketing Corporation



Advances in Supply Chain Costs

Aggressive pricing has helped to boost performance of the single-serve segment but prices increased modestly in 2018 and these increases are likely to hold in 2019

• Every-day pricing has been as low as $2.49-2.99 for 24-packs at retail


Dedicated high-speed filling lines providing for economies of scale savings

After years of low resin prices, prices increased in 2018 but likely more stable in 2019

Bottle light-weighting has aided segment’s aggressive pricing, but has begun to plateau

Freight costs also appear to be stabilizing after an increase in 2018


U.S. Retail PET Water Market

Branded vs. Private Label

SEGMENT PRIVATE LABEL BRANDED TOTAL

5-YR CAGR 10.6% 5.2% 7.6%

Private label PET water accounts for nearly half of the single-serve market today, and its share is on the rise


Branded57.5%

Branded51.3%

Private Label42.5%

Private Label48.7%

2013

2018P



Sparkling water is on fire – fastest growing segment in the bottled water category



Volume

U.S. Single-Serve Bottled Water Market

Share by Volume and Revenues

2013 – 2018P

SEGMENT REGULAR PET ENHANCED FLAVORED ESSENCE ALKALINE TOTAL

Volume CAGR 7.6% 7.0% 8.6% 32.3% N/A 7.8%

Dollar CAGR 6.6% 8.1% 3.4% 32.8% N/A 7.5%

Value-added waters account for just 6% of single-serve water beverage volume, but hold a larger share of revenues due to higher pricing


Regular PET93.9%

Regular PET93.0%

Enhanced

4.9%

Enhanced

4.7%

Flavored1.1%

Flavored1.1%

Essence0.1%

Essence0.3%

Alkaline0.8%

2013

2018P

Regular PET81.3%

Regular PET77.9%

Enhanced15.5%

Enhanced15.9%

Flavored2.9%

Flavored2.4%

Essence0.3%

Essence0.8%

Alkaline0.0%

Alkaline2.9%

2013

2018P

Dollars



Enhanced Waters

Alkaline Water Plant WaterEssence Water Space Age Water

Similar to other craft refreshment beverages, value-added waters of all types are now proliferating and gaining traction in all parts of the country

• These premium value, craft type waters are adding additional benefits to consumers’ water experience beyond vitamins and minerals



Projected Water & CSD Growth

Millions of Gallons

2013 – 2023P

CSDs10-Yr CAGR: -0.7%

Enhanced Water

Flavored Water

Bottled water became the leading beverage catetgory in the U.S. on a volume basis in 2016, surpassing CSDs and widened its volume gap subsequently

• As CSDs continue to decline and bottled water continues to grow, the gap between the two categories is only likely to widen even more

• On a dollar basis, CSDs continue to be larger than bottled water, however

p: Preliminary; P: ProjectedSource: Beverage Marketing Corporation

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

2013 2014 2015 2016P 2017 2018p 2019P 2020P 2021P 2022P 2023P

Bulk, HOD, Vended, Sparkling, Imported Waters

Premium Retail PET Waters



U.S. Fruit Beverage MarketBillions of Gallons

2013 – 2018P


Like most other mass-market refreshment beverage categories, fruit beverages have been on the decline over the last decade

• Category performance has been negatively impacted by high relative prices, high caloric and sugar content, and limited innovation


3.23.1 3.1 3.1

3.02.9

2013 2014 2015 2016 2017 2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Change -2.8% -1.1% 0.4% -3.9% -2.2% -1.9%


The category is split nearly evenly between 100% juice and juice drinks but both segments of the category have been in decline

• Both segments have declined in the range of 1%-2% annually over the last five years

U.S. Fruit Beverage MarketShare by Type

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

100% Juice -2.6% -0.2% 0.9% -3.7% -2.8% -1.7%

Fruit Drinks -3.0% -2.1% -0.2% -4.2% -1.4% -2.2%


100% Juice53.4%

100% Juice54.0%

Fruit Drinks46.6%

Fruit Drinks46.0%

2013

2018P



U.S. Sports Drink MarketBillions of Gallons

2013 – 2018P


Sports drinks, which provide hydration, electrolytes and energy, experienced growth in the mid-single digits in recent years, and rebounded in 2018 after a small decline in 2017

• Category volume in 2018 exceeded 1.6 billion gallons

1.4 1.41.5 1.6 1.5

1.6

2013 2014 2015 2016 2017 2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Change 3.0% 5.5% 3.9% -2.1% 3.7% 2.8%



U.S. Energy Drink MarketMillions of Gallons

2013 – 2018P



543.4578.0

629.3659.6

683.9732.8

2013 2014 2015 2016 2017 2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Change 6.4% 8.9% 4.8% 3.7% 7.2% 6.2%

Energy drinks have experienced mid-to-high single digit growth in each of the last four years, and experienced accelerated growth in 2018

• The category’s high profitability makes it popular with brand owners, distributors and retailers


Virtually all of the growth in the U.S. tea market is coming from the ready-to-drink segment

• Convenience is driving the growth of ready-to-drink over other format teas

U.S. Tea MarketShare by Segment



YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

RTD Tea 3.9% 3.9% 3.4% 1.1% -0.1% 2.4%

Loose/Bagged/Mix/Pods -0.5% -3.2% -1.9% -3.3% -2.5% -2.3%

RTD Tea41.6%

RTD Tea47.3%

Loose/Bagged/Mix/Pods58.4%

Loose/Bagged/Mix/Pods52.7%

2013

2018P


U.S. RTD Tea MarketMillions of Gallons

2013 – 2018P


The RTD tea category has experienced modest growth in the last five years, driven in part by the health benefits of the category and convenience of the RTD format

• Category volume exceeded 1.7 billion gallons in 2018 but volume was essentially flat for the year


1,525.11,584.4

1,646.41,702.1 1,720.8 1,718.9

2013 2014 2015 2016 2017 2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Change 3.9% 3.9% 3.4% 1.1% -0.1% 2.4%


Ready-to-drink coffee is an underdeveloped segment of the coffee category

• Dry format coffee brewed in the home or at coffee cafes has dominated the market

U.S. Coffee MarketShare by Segment


RTD Coffee1.6%

RTD Coffee2.7%

Whole Bean/Ground/Pods/Instant/Mix

98.4%


97.3%

2013

2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

RTD Coffee 17.7% 15.9% 12.7% 12.8% 7.4% 13.2%


1.0% 1.9% 1.6% 0.8% 1.1% 1.3%



U.S. RTD Coffee MarketMillions of Gallons

2013 – 2018P


RTD coffee has experienced double-digit volume growth over the last five years

• Developing a ready-to-drink coffee with mass market appeal has been one of the challenges for the segment in addition to the competition from the huge number of coffee cafes in the U.S.


102.2120.3

139.4157.1

177.2190.3

2013 2014 2015 2016 2017 2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Change 17.7% 15.9% 12.7% 12.8% 7.4% 13.2%


U.S. Milk MarketBillions of Gallons

2013 – 2018P


Milk consumption has been on a consistent and steady decline in the U.S.

• Competition from dairy alternatives such as almond, soy and others have impacted sales and compounded the category’s challenges

6.05.8

5.7 5.75.5 5.4

2013 2014 2015 2016 2017 2018P

YEAR 2013/14 2014/15 2015/16 2016/17 2017/18P 13/18P CAGR

Change -3.2% -1.4% -0.7% -2.2% -2.1% -1.9%



HPP Juice

Cold Brew Coffee

Plant-based Water

Kombucha

Select Offerings and Categories of Today’s Emerging Beverages

Coconut Water

A host of emerging categories have entered the market in recent years and most boast health and wellness attributes and/or promise specific functional benefits



Dairy Alternatives

Probiotic Matcha

Protein/Sustenance

Premium Mixers

Emerging beverages have provided excitement to the marketplace although not all segments will prove successful in the long run


Select Offerings and Categories of Today’s Emerging Beverages


Niche Categories vs. Traditional LRB Categories

Wholesale Dollars and Change in Wholesale Dollars

2017 – 2018P

NICHE CATEGORY 2017 2018P 17/18P

Kombucha $786.6 $930.2 18.3%

RTD Protein Drinks 624.3 647.9 3.8%

Energy Shots 614.4 610.9 -0.6%

Plant Water 525.0 525.4 0.1%

Probiotics 306.2 330.5 7.9%

Liquid Water Enhancer 325.0 321.4 -1.1%

Cold Brew Coffee 183.2 243.0 32.6%

Essence Water 74.6 131.2 76.0%

Healthy Energy Drinks 90.5 101.8 12.5%

Functional Beverages 92.9 94.0 1.2%

Premium Mixers 62.4 71.7 15.0%

TOTAL $3,685.0 $4,008.1 8.8%

Products in emerging categories, whose combined revenue is 3% of the total refreshment beverage universe today, may become the successful brands of the future


Classic LRB

96.5%

Niche3.5%



Bottled Water

Energy Drinks

Kombucha RTD Coffee

Sparkling Water

Value-Added Water

A number of categories are experiencing exceptional growth

Source: Beverage Marketing Corporation


Hot Categories


In addition to categories, a number of brands are experiencing exceptional growth


Hot Brands


2019 Liquid Refreshment Beverage Projections

P: ProjectedSource: Beverage Marketing Corporation

Volume Growth Retail Dollar Growth

LRB CATEGORY 2019P

Value-Added Water 13.0% ~ 14.0%

RTD Coffee 6.2% ~ 7.0%

Bottled Water 4.2% ~ 5.0%

Energy Drinks 5.8% ~ 6.6%

Sports Drinks 3.0% ~ 4.0%

RTD Tea 0.3% ~ 1.0%

Carbonated Soft Drinks -0.7% ~ -0.2%

Fruit Beverages -2.0% ~ -1.0%

TOTAL 1.2% ~ 2.0%

LRB CATEGORY 2019P

Value-Added Water 16.0% ~ 17.0%

RTD Coffee 8.2% ~ 9.0%

Bottled Water 6.8% ~ 7.5%

Energy Drinks 5.4% ~ 6.4%

Sports Drinks 4.0% ~ 5.0%

RTD Tea 2.3% ~ 3.1%

Carbonated Soft Drinks 0.3% ~ 1.0%

Fruit Beverages -1.0% ~ 0.0%

TOTAL 1.8% ~ 2.6%

Among refreshment beverages, the strongest growth is projected for bottled water, value-added water, energy drinks and RTD teas and coffees

• CSDs, milk and fruit beverages will need to innovate and provide healthier options to rekindle growth


Thank You

• Strategic Associates

• Research

• Advisors

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Beverage Marketing Corporation

2019 non-alcoholic beverage trend analysis...refreshment beverages beverage alcohol traditional...

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