2020 media kit - los angeles

2 0 2 0 M E D I A K I T

5,321,045+TOTAL MONTHLY REACH

THE LOS ANGELES MAGAZINE BRAND

$5.95 AUGUST 2019 LAMAG.COM

YOUR INSIDER’S GUIDE TO THE WORLD’S GREATEST CITY

FOOD

FASHION

KIDS

CULTURE

SHOPPING

PETS

FITNESS

NIGHTLIFE

63,852,050+TOTAL ANNUAL REACH

official visitor’s

guide 2019

discover los angeles download the app

discoverlosangeles.com

LOS ANGELES TOURISM & CONVENTION BOARD

2019

LOS

AN

GELES

OFFIC

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2 0 1 9 D E S T I N A T I O N G U I D E

OFFICIAL VISITORS GUIDE 2 019/20

STAY 41 hotels to call home, from beachside luxury to vintage gems

DINE The city’s culinary hot spots offer cocktails and cuisine with a front-row seat to sunset

EXPLORE

The ultimate guide to experiencing the 8 neighborhoods of Santa Monica

SA

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A O

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P R E S E N T E D B Y

FUELED BY COMPASSION:

THE PEOPLE WHO MAKE L.A. THE CITY OF ANGELS

千禧一代的玛莎斯图尔特

SGV的奢华腕表和超级跑车

美食何处觅

你的下一个心头爱

( T H E B E S T O F L . A . )

F A L L F A S H I O N S H O W C A S E | 秋季时尚秀

L.A.

最佳精选

更多内容

105

FALL 2018LAMAG.COM

@LosAngelesmag @lamag @LAmag

DINING LA

SPRING 2019 LAMAG.COM

FROM THE PUBLISHERS OF

Family-Style Feasts Farm-Fresh ProduceDynamic Desserts

A Curated Guide to 163 Of L.A.’s Best Restaurants

PLUS


DineLA19_Cover.indd 1 3/22/19 3:44 PM

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I N S I D E R G U I D E 2 0 1 9 | 2 0 2 0

DISCOVER THE HEART

OF L.A.Where to eat, shop

and stay in the city’s ultimate playground

COVERS-FINALFINAL.indd 5 5/9/19 10:45 AM

L O S A N G E L E S M A G A Z IN E

$5.95 AUGUST 2019 LAMAG.COM

YOUR INSIDER’S GUIDE TO THE WORLD’S GREATEST CITY

FOOD

FASHION

KIDS

CULTURE

SHOPPING

PETS

FITNESS

NIGHTLIFE

MISSION STATEMENT

Los Angeles magazine is the single-most powerful media resource in the region, defining L.A. through thought-provoking lifestyle and investigative journalism.

With our authoritative voice, we deliver award-winning content and events that encourage Angelenos to discover and engage in our city in ways that are most meaningful to them.

It is our mission to support Los Angeles in the endeavor to become one of the most dynamic global cities of the 21st century.

CIRCULATION & DISTRIBUTION

CIRCULATION

120,000 GROSS MONTHLY CIRCULATION

#1 MONTHLY TITLE IN FINE GROCERY STORES

IN DEMAND

740,000 MONTHLY READERSHIP

CIRCULATION

Greater circulation IN L.A. THAN ALL REGIONAL L.A. PUBLICATIONS AND MOST MONTHLY NATIONAL LIFESTYLE TITLES

42 LUXURY HOTELS REACHING MORE THAN 13,000 ROOMS DAILY

SOURCE: 2018 CVC PUBLICATION AUDIT REPORT FOR LOS ANGELES MAGAZINE (JAN 1, 2018 - DEC 31, 2018); 2016 NEWSSTAND DATA

#1 CITY TITLE IN CALIFORNIA BARNES & NOBLE STORES

AUDIENCE

AGE 21-34

23% AGE 35-54

44% MEDIAN AGE

44

AVERAGE HHI

$280,000 AVERAGE NET

WORTH

$1,663,000 GRADUATED

COLLEGE OR MORE

82%

INFLUENTIAL + PROFESSIONAL

34% ARE TOP

MANAGEMENT

81% ARE PROFESSIONAL

MANAGERIAL

SOURCE: 2018 CVC PUBLICATION AUDIT REPORT FOR LOS ANGELES MAGAZINE (JAN 1, 2018 - DEC 31, 2018); GFK MRI LOS ANGELES MAGAZINE SUBSCRIBER STUDY 2013

Invested in Los Angeles magazine• 78% Keep Los Angeles magazine for one month or more• 71% Frequently purchase products or services from ads

seen in Los Angeles magazine

In the past 12 months, Los Angeles magazine’s affluent readers did the following: LUXURY SHOPPERS

• 84% purchased women’s apparel and accessories• 82% purchased men’s apparel and accessories• 49% purchased jewelry• 40% purchased designer men’s clothes• 39% purchased designer women’s clothes• 33% purchased watchesSOCIALLY AND CULTURALLY ENGAGED

• 57% attended art auctions/gallery exhibits• 48% attended live theater performances• 32% purchased artwork and collectiblesTRAVEL ENTHUSIASTS

• 89% took a domestic trip• 65% took a foreign trip (in the past 3 years)• 55% took a domestic air roundtrip in the past year (personal/vacation)• 48% traveled first or business class• 35% traveled outside the continental U.S. in the past 12 months• 33% visited a spa in the last 6 monthsDEDICATED FOODIES

• 94% dined out in a restaurant, hotel, or club in the past 30 days• 56% attended wine or food festivals• 52% agree that they are willing to spend more for a quality bottle of wine• 34% typically drink wine with dinner• 22% dined at a sit down restaurant 10+ times in the past 30 days• 21% dined at an upscale restaurant in the past 30 days (over 2x more likely to do so than the average L.A. resident)

COVETED CONSUMER

SOURCE: THE MEDIA AUDIT FALL 2017; NIELSEN SCARBOROUGH MARKET RELEASE 2 (AUG 2016 - JUL 2017); GFK MRI LOS ANGELES MAGAZINE SUBSCRIBER STUDY 2013

@LosAngelesmag

@lamag

@LAmag

L A M A G .C OM

LAMAG.COM - AUDIENCE

68% TRAFFIC FROM MOBILE

& TABLET

60%OF TRAFFIC

ORIGINATES IN L.A.

1.05M AVERAGE MONTHLY

UNIQUES

1.5 MM AVERAGE MONTHLY

PAGE VIEWS

40% OF OUR TRAFFIC

COMES FROM OUTSIDE CALIFORNIA. KEY

MARKETS INCLUDE NEW YORK, CHICAGO, MIAMI

AND HOUSTON.

Our audience are smart, affluent, influential taste-makers. They read our content. They evangelize our brand. They love our city as much as we do.

• 32 median age • 48% male / 52% female• 33% have a household income of $100,000+• 81% own a home• 3x more likely to buy high fashion and luxury brands• 75% of our readers actively engage with what they’ve read

We are the essential voice of Los Angeles – curating the best places, experiences and ideas in our sprawling, complicated, beautiful city.

LAMAG.COM

FOODProvides the ultimate go-to resource for food lovers in Los Angeles.

CULTUREThe destination for art, thought, politics, and entertainment.

CITYTHINKThe essential resource for how our city works, functions, thrives.

SOURCE: GOOGLE ANALYTICS 2017

329K UNIQUE MONTHLY PAGE VIEWS

65% SITE TRAFFIC FROM MOBILE

4:27 min TIME SPENT ON SITE







Daily UpdateDaily Monday-Friday to 34K opt-in subscribers

Benchmarks 20% Open Rate, 0.4% Ad Unit CTR

Food News Wednesdays weekly to 34K opt-in subscribers


Weekend Guide Thursdays Weekly to 36K opt-in subscribers


Travel Once a month to 17K opt-in subscribers

Benchmarks 20% open rate, 1% CTR

Editorial Newsletter Offerings Sponsorship: 2x 728x90, 1x 300x250 and optional Native Unit

Ad Unit: 728x90, or 300x250 and click URL

Native Unit: 200x200 min size imag, title, 30 words of copy max and click URL

LAMAG.COM - ENEWSLETTERS

Deadline for all placements is 5 business days prior to launch

Dedicated E-blast Sent directly to 22K+ opt-in subscribers Benchmarks 16% open rate, 3% CTR

Daily Update Food News Weekend Guide Dedicated E-blast

LAMAG.COM - CAPABILITIES

817K+ SOCIAL MEDIA

FOLLOWERS

127K+ INSTAGRAM FOLLOWERS

96K+ FACEBOOK

FOLLOWERS

486K+ TWITTER

FOLLOWERS

92K+ FOOD INSTAGRAM

FOLLOWERS

26K+ FOOD TWITTER

FOLLOWERS

T H R E E S E C T I O N S O F O F F E R I N G S

LAmag.com Display Opportunities• Cross-Platform Homepage Takeovers, Channel Roadblocks, and ROS • Seasonal Editorial Sponsorship Packages • 1-2 Minute Video Produced by Custom Team

Custom Content & Social• Custom Sponsored Content for organic promotional integration• Sponsored Social posts across Facebook, Twitter, and Instagram• Custom Instagram Top Story curated by Social Team

Editorial & Special Offers Newsletters• Food News, Weekend Guide, The Daily, Travel • Dedicated Emails

Our Social Numbers are Competitive

FOR MORE INFORMATION CONTACT YOUR LOS ANGELES MAGAZINE SALES REPRESENTATIVE OR CAITLIN CULLEN AT [email protected]

Align your brand with our award winning content reaching influential thought leaders across the country. LAmag.com elevates brand recall with unique native advertising opportunities and custom integrations.

Newsletter Editorial Sponsorship – Desktop

Editorial Sponsorship – Mobile

Custom VideoCustom Instagram Story

E V E N T S

Los Angeles magazine produces and supports signature and client events throughout the year including one-of-a-kind sponsorship experiences.

Event Sponsorship Benefits include:

• Meaningful sponsor activations

• Category exclusivity

• Creative product display

• Brand Ambassador engagement

• Significant branding and ROI

• High ratio of qualified attendees

• Skillful data collection and follow-up

• Activities that keep guests engaged from start to finish

LOS ANGELES MAGAZINE EVENTS

SIGNATURE AND PARTNER EVENTS

January Best New Restaurants

March Whiskey Festival

May Burgers Bourbon + Beer

June LAWineFest

July Concern Foundation Block Party

August FIT LA

September LA Opera Wine Terrace

October The Food Event

November Baby and Beyond

December Holiday Spirits Tasting Event

C U S T O M P U B L I S HIN G

LOS ANGELES MAGAZINE CUSTOM PUBLISHING

Los Angeles magazine Custom Publishing creates and delivers authentic, content-driven products for brands and businesses

• Los Angeles magazine Custom Publications º 2019 Los Angeles Dining Guide º 2019 Los Angeles magazine Mandarin Edition º Baby and Beyond magazine º Give Los Angeles magazine

• Los Angeles Tourism & Convention Board º Los Angeles Official Visitors Guide º Los Angeles Meeting & Travel Professionals Guide º LA Tourism International Maps º LA Tourism African American Entertainment & Culture Guide º LA Tourism Luxury Incentive Guide

• Santa Monica Travel & Tourism º Santa Monica Official Visitors Guide & Map º SantaMonica.com

• Visit West Hollywood º West Hollywood Official Visitors Guide & Map

• Marina del Rey Convention and Visitors Bureau º Marina del Rey Destination Guide

• Custom Client Publications

official visitor’s

guide 2019

discover los angeles download the app

discoverlosangeles.com

LOS ANGELES TOURISM & CONVENTION BOARD

2019

LOS

AN

GELES

OFFIC

IAL V

ISITO

R’S

GU

IDE P

RES

ENTED

BY

THE LO

S A

NG

ELES TO

UR

ISM

& C

ON

VEN

TION

BO

AR

D

2 0 1 9 D E S T I N A T I O N G U I D E

OFFICIAL VISITORS GUIDE 2 019/20

STAY 41 hotels to call home, from beachside luxury to vintage gems

DINE The city’s culinary hot spots offer cocktails and cuisine with a front-row seat to sunset

EXPLORE

The ultimate guide to experiencing the 8 neighborhoods of Santa Monica

SA

NTA

MO

NIC

A O

FF

ICIA

L V

ISITO

RS

GU

IDE

20

19

/20

SM19_Cover_SHIP.indd 1 4/8/19 12:53 PM

千禧一代的玛莎斯图尔特

SGV的奢华腕表和超级跑车

美食何处觅

你的下一个心头爱

( T H E B E S T O F L . A . )

F A L L F A S H I O N S H O W C A S E | 秋季时尚秀

L.A.

最佳精选

更多内容

105

FALL 2018LAMAG.COM


FUELED BY COMPASSION:

THE PEOPLE WHO MAKE L.A. THE CITY OF ANGELS

DINING LA

SPRING 2019 LAMAG.COM

FROM THE PUBLISHERS OF

Family-Style Feasts Farm-Fresh ProduceDynamic Desserts

A Curated Guide to 163 Of L.A.’s Best Restaurants

PLUS


DineLA19_Cover.indd 1 3/22/19 3:44 PM

WE

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YW

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D IN

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20

19

| 2

02

0v

isitwe

stho

llyw

oo

d.co

m

I N S I D E R G U I D E 2 0 1 9 | 2 0 2 0

DISCOVER THE HEART

OF L.A.Where to eat, shop

and stay in the city’s ultimate playground

COVERS-FINALFINAL.indd 5 5/9/19 10:45 AM

For further information including rates and editorial calendar, please contact

Caitlin CullenAdvertising [email protected]

323-801-0089

2020 media kit - los angeles

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