2 019 M E D I A K I T

4,850,000+TOTAL MONTHLY REACH

THE LOS ANGELES MAGAZINE BRAND

105 THINGS YOU’LL LOVE!

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ELECTRIC BIKES, AND

MUCH, MUCH MORE!

A Photo Portfolio

L .A.’S MASSIVE MUSIC SCENE

P A G E 9 8

57,500,000+TOTAL ANNUAL REACH

LOS

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DISCOVERLOSANGELES.COMLOS ANGELES TOURISM & CONVENTION BOARD

The Arts District, Downtown

O F F I C I A L V I S I T O R S G U I D E 2018

2 0 1 9 D E S T I N A T I O N G U I D E

OFFICIAL VISITORS GUIDE 2018/19

SA

NTA

MO

NIC

A O

FF

ICIA

L V

ISIT

OR

S G

UID

E 2

01

8/19

STAY 40 hotels to call

home, from beachfront luxe to

vintage gems

DINE Where to

fi nd the best SoCal-fresh

eats

PLAY

How to catch a wave, bike

the sights, and snap the scene

20

17H

OW

PE

OP

LE

MA

KE

A D

IFF

ER

EN

CE

HOW PEOPLE MAKE A DIFFERENCE

P R E S E N T E D B Y

GiveLA17_COVER.indd 1 10/31/17 2:01 PM

千禧一代的玛莎斯图尔特

SGV的奢华腕表和超级跑车

美食何处觅

你的下一个心头爱

( T H E B E S T O F L . A . )

F A L L F A S H I O N S H O W C A S E | 秋季时尚秀

L.A.

最佳精选

更多内容

105

FALL 2018LAMAG.COM

@LosAngelesmag @lamag @LAmag

DINING LAFROM THE

PUBLISHERS OF

P R E S E N T E D B Y

A CURATED GUIDE TO 162 OF L.A.’S BEST RESTAURANTS

$3.99SPRING 2018 LAMAG.COM

ICONIC DISHESFOOD HALLSSTAR CHEFS

PLUS

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ICIA

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ISIT

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UID

E 2

018

visitwesthollyw

ood.com

OFFICIAL VISITORS GUIDE 2018/2019

BUZZWORTHY SPOTS Top Picks for Brunch, Al Fresco Dining,

and Rooftop Cocktails

STAY AWESOMEHip and Historic Hotels

VISITWESTHOLLYWOOD.COM

DISCOVERTHE HEART

OF L.A.

L O S A N G E L E S M A G A Z IN E

105 THINGS YOU’LL LOVE!

$5.95 AUGUST 2018 LAMAG.COM

THE CITY’S FINEST...

CHOCOLATE CAKE,

ATHLEISURE, COASTAL

HIKE, GRAIN BOWL,

CUSTOM PIÑATAS,

NAIL ART, KARAOKE,

SASHIMI PLATE, BAR

SUPPLIES, CHORIZO,

ELECTRIC BIKES, AND

MUCH, MUCH MORE!

A Photo Portfolio

L .A.’S MASSIVE MUSIC SCENE

P A G E 9 8

MISSION STATEMENT

Los Angeles magazine is the single-most powerful media resource in the region, defining L.A. through thought-provoking lifestyle and investigative journalism.

With our authoritative voice, we deliver award-winning content and events that encourage Angelenos to discover and engage in our city in ways that are most meaningful to them.

It is our mission to support Los Angeles in the endeavor to become one of the most dynamic global cities of the 21st century.

CIRCULATION & DISTRIBUTION

CIRCULATION

100% PAID & VERIFIED CIRCULATION

#1 MONTHLY TITLE IN FINE GROCERY STORES

IN DEMAND

120,000+ RATE BASE

635,000 READERSHIP

CIRCULATION

Greater circulation IN L.A. THAN ALL REGIONAL L.A. PUBLICATIONS AND MOST MONTHLY NATIONAL LIFESTYLE TITLES

60%/17% SUBSCRIPTIONS/NEWSSTAND

40 LUXURY HOTELS REACHING MORE THAN 13,000 ROOMS DAILY

SOURCE: 2018 CVC PUBLICATION AUDIT REPORT FOR LOS ANGELES MAGAZINE (JAN 1, 2017 - DEC 31, 2017); 2016 NEWSSTAND DATA

#1 CITY TITLE IN CALIFORNIA BARNES & NOBLE STORES

AUDIENCE

AGE 21-34

27% AGE 35-54

45% AVERAGE AGE

44

AVERAGE HHI

$280,000 AVERAGE NET

WORTH

$1,663,000 GRADUATED

COLLEGE OR MORE

84%

INFLUENTIAL + PROFESSIONAL

34% ARE TOP

MANAGEMENT

81% ARE PROFESSIONAL

MANAGERIAL

SOURCE: 2018 CVC PUBLICATION AUDIT REPORT FOR LOS ANGELES MAGAZINE (JAN 1, 2017 - DEC 31, 2017); GFK MRI LOS ANGELES MAGAZINE SUBSCRIBER STUDY 2013

Invested in Los Angeles magazine• 85% Keep Los Angeles magazine for one month or more• 74% Frequently purchase products or services from ads

seen in Los Angeles magazine

In the past 12 months, Los Angeles magazine’s affluent readers did the following: LUXURY SHOPPERS

• 84% purchased women’s apparel and accessories• 82% purchased men’s apparel and accessories• 49% purchased jewelry• 40% purchased designer men’s clothes• 39% purchased designer women’s clothes• 33% purchased watchesSOCIALLY AND CULTURALLY ENGAGED

• 57% attended art auctions/gallery exhibits• 48% attended live theater performances• 32% purchased artwork and collectiblesTRAVEL ENTHUSIASTS

• 89% took a domestic trip• 65% took a foreign trip (in the past 3 years)• 55% took a domestic air roundtrip in the past year (personal/vacation)• 48% traveled first or business class• 35% traveled outside the continental U.S. in the past 12 months• 33% visited a spa in the last 6 monthsDEDICATED FOODIES

• 94% dined out in a restaurant, hotel, or club in the past 30 days• 56% attended wine or food festivals• 52% agree that they are willing to spend more for a quality bottle of wine• 34% typically drink wine with dinner• 22% dined at a sit down restaurant 10+ times in the past 30 days• 21% dined at an upscale restaurant in the past 30 days (over 2x more likely to do so than the average L.A. resident)

COVETED CONSUMER

SOURCE: THE MEDIA AUDIT FALL 2017; NIELSEN SCARBOROUGH MARKET RELEASE 2 (AUG 2016 - JUL 2017); GFK MRI LOS ANGELES MAGAZINE SUBSCRIBER STUDY 2013

@LosAngelesmag

@lamag

@LAmag

L A M A G .C OM

LAMAG.COM - AUDIENCE

64% TRAFFIC FROM MOBILE

& TABLET

60% OF TRAFFIC

ORIGINATES IN L.A.

633K AVERAGE MONTHLY

UNIQUES

1.17 MM AVERAGE MONTHLY

PAGE VIEWS

40% OF OUR TRAFFIC

COMES FROM OUTSIDE CALIFORNIA. KEY

MARKETS INCLUDE NEW YORK, CHICAGO, MIAMI

AND HOUSTON.

Our audience are smart, affluent, influential taste-makers. They read our content. They evangelize our brand. They love our city as much as we do.

• 32 median age • 48% male / 52% female• 29% have a household income of $100,000+• 81% own a home• 3x more likely to buy high fashion and luxury brands• 75% of our readers actively engage with what they’ve read

We are the essential voice of Los Angeles – curating the best places, experiences and ideas in our sprawling, complicated, beautiful city.

LAMAG.COM

FOODProvides the ultimate go-to resource for food lovers in Los Angeles.

CULTUREThe destination for art, thought, politics, and entertainment.

CITYTHINKThe essential resource for how our city works, functions, thrives.

SOURCE: GOOGLE ANALYTICS 2017

223K UNIQUE MONTHLY PAGE VIEWS

65% SITE TRAFFIC FROM MOBILE

3.29 min TIME SPENT ON SITE

289K UNIQUE MONTHLY PAGE VIEWS

64% SITE TRAFFIC FROM MOBILE

3.47 min TIME SPENT ON SITE

128K UNIQUE MONTHLY PAGE VIEWS

73% SITE TRAFFIC FROM MOBILE

4.13 min TIME SPENT ON SITE

Daily UpdateDaily Monday-Friday to 34K opt-in subscribersBenchmarks 20% Open Rate, 0.4% Ad Unit CTR

Food News Wednesdays weekly to 34K opt-in subscribersBenchmarks 22% Open Rate, 0.4% Ad Unit CTR

Weekend Guide Thursdays Weekly to 36K opt-in subscribersBenchmarks 22% Open Rate, 0.4% Ad Unit CTR

Travel Once a month to 13K opt-in subscribersBenchmarks 20% open rate, 1% CTR

Editorial Newsletter Offerings Sponsorship: 2x 728x90, 1x 300x250 and optional Native UnitAd Unit: 728x90, or 300x250 and click URLNative Unit: 200x200 min size imag, title, 30 words of copy max and click URL

Rates Sponsorship: $3,000Ad Unit: $1,000Native Unit: $1,000

LAMAG.COM - ENEWSLETTERS

Deadline for all placements is 5 business days prior to launch

Dedicated E-blast Sent directly to 22K+ opt-in subscribers Benchmarks 16% open rate, 3% CTR

Daily Update Food News Weekend Guide Dedicated E-blast

LAMAG.COM - CAPABILITIES

790K+ SOCIAL MEDIA

FOLLOWERS

95K+ INSTAGRAM FOLLOWERS

96K+ FACEBOOK

FOLLOWERS

485K+ TWITTER

FOLLOWERS

88K+ FOOD INSTAGRAM

FOLLOWERS

26K+ FOOD TWITTER

FOLLOWERS

T H R E E S E C T I O N S O F O F F E R I N G S

LAmag.com Display Opportunities• Cross-Platform Homepage Takeovers, Channel Roadblocks, and ROS • Seasonal Editorial Sponsorship Packages • 1-2 Minute Video Produced by Custom Team

Custom Content & Social• Custom Sponsored Content for organic promotional integration• Sponsored Social posts across Facebook, Twitter, and Instagram• Custom Instagram Top Story curated by Social Team

Editorial & Special Offers Newsletters• Food News, Weekend Guide, The Daily, Travel • Dedicated Emails

Our Social Numbers are Competitive

FOR MORE INFORMATION CONTACT YOUR LOS ANGELES MAGAZINE SALES REPRESENTATIVE OR CAITLIN CULLEN AT CCULLEN@LAMAG.COM

Align your brand with our award winning content reaching influential thought leaders across the country. LAmag.com elevates brand recall with unique native advertising opportunities and custom integrations.

E V E N T S

Los Angeles magazine produces and supports signature and client events throughout the year including one-of-a-kind sponsorship experiences.

Event Sponsorship Benefits include:

• Meaningful sponsor activations

• Category exclusivity

• Creative product display

• Brand Ambassador engagement

• Significant branding and ROI

• High ratio of qualified attendees

• Skillful data collection and follow-up

• Activities that keep guests engaged from start to finish

LOS ANGELES MAGAZINE EVENTS

SIGNATURE AND PARTNER EVENTS

January Best New Restaurants

March Whiskey Festival

May Burgers Bourbon + Beer

June LAWineFest

July Concern Foundation Block Party

August FIT LA

September LA Opera Wine Terrace

October The Food Event

November Baby and Beyond

December Holiday Spirits Tasting Event

C U S T O M P U B L I S HIN G

LOS ANGELES MAGAZINE CUSTOM PUBLISHING

Los Angeles magazine Custom Publishing creates and delivers authentic, content-driven products for brands and businesses

• Los Angeles magazine Custom Publications º 2019 Los Angeles Dining Guide º 2019 Los Angeles magazine Mandarin Edition º Baby and Beyond magazine

• L.A. Tourism º Los Angeles Official Visitors Guide º Los Angeles Meeting & Travel Professionals Guide º LA Tourism International Maps

• Santa Monica Travel & Tourism º Santa Monica Official Visitors Guide & Map º SantaMonica.com

• Visit West Hollywood º West Hollywood Official Visitors Guide

• Marina del Rey Convention and Visitors Bureau º Marina del Rey Destination Guide 2019

• GIVE, A Charitable Registry º Give Los Angeles º Give Los Angeles Challenge

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& C

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DISCOVERLOSANGELES.COMLOS ANGELES TOURISM & CONVENTION BOARD

The Arts District, Downtown

O F F I C I A L V I S I T O R S G U I D E 2018

2 0 1 9 D E S T I N A T I O N G U I D E

OFFICIAL VISITORS GUIDE 2018/19

SA

NTA

MO

NIC

A O

FF

ICIA

L VIS

ITOR

S G

UID

E 2

01

8/19

STAY 40 hotels to call

home, from beachfront luxe to

vintage gems

DINE Where to

fi nd the best SoCal-fresh

eats

PLAY

How to catch a wave, bike

the sights, and snap the scene

千禧一代的玛莎斯图尔特

SGV的奢华腕表和超级跑车

美食何处觅

你的下一个心头爱

( T H E B E S T O F L . A . )

F A L L F A S H I O N S H O W C A S E | 秋季时尚秀

L.A.

最佳精选

更多内容

105

FALL 2018LAMAG.COM

20

17H

OW

PE

OP

LE

MA

KE

A D

IFF

ER

EN

CE

HOW PEOPLE MAKE A DIFFERENCE

P R E S E N T E D B Y

DINING LAFROM THE

PUBLISHERS OF

P R E S E N T E D B Y

A CURATED GUIDE TO 162 OF L.A.’S BEST RESTAURANTS

$3.99SPRING 2018 LAMAG.COM

ICONIC DISHESFOOD HALLSSTAR CHEFS

ICONIC

PLUS

WHERE TO EAT RIGHT NOW

DINING_LA_COVER.indd 1 3/29/18 4:30 PM

FF

ICIA

L V

ISIT

OR

S G

UID

E 2

018

visitwesthollyw

ood.com

OFFICIAL VISITORS GUIDE 2018/2019

BUZZWORTHY SPOTS Top Picks for Brunch, Al Fresco Dining,

and Rooftop Cocktails

STAY AWESOMEHip and Historic Hotels

VISITWESTHOLLYWOOD.COM

DISCOVERTHE HEART

OF L.A.

For further information including rates and editorial calendar, please contact

Caitlin Cullen Advertising Director ccullen@lamag.com

323-801-0089