JULY 24-26, 2020SOLBERG AIRPORT READINGTON, NJ

WELCOME TO THE FESTIVALNorth America’s Largest Summertime Hot Air Balloon and Music Festival

• THE #1 Thing To Do In New Jersey according to New Jersey Monthly Magazine

• Approx. 60,000 guests per day (169K+ total throughout Festival)

• Dominant local and regional presence throughout multiple DMAs in the Northeast – New Jersey, New York, Pennsylvania

• Over 918 Million In-Market Media Impressions throughout America’s Top DMAs

• Awe-Inspiring Balloon Launches, Grammy Award-Winning Artist Concerts, Nationally Ranked 5K Race, Fireworks and More!

2019 EVENT FACTS Attendance, Media, Community• 169,500 Attendees (2nd Highest

in the Festival’s history)• 918,684,247 Total Media

Impressions, 2019 generated the MOST press coverage in a non-anniversary year in the 37-year history!

• 873 Million Digital/Internet/ New Media Impressions (2nd

Highest in history) • 358 TV Segments Produced

(81% increase over 2018), 273 during Festival Weekend

• $3,000,000 – the amount the New Jersey Festival of Ballooning has raised for local charities, non-profit groups and other worthy organizations over the last 27 years

ENTERTAINMENT FOR EVERYONEEvent SummaryThe summer’s biggest party is hosted by The New Jersey Festival of Ballooning in Association with PNC Bank. Non-stop entertainment, a huge variety of attractions and beautiful balloon ascensions are all part of the largest summertime hot air balloon and music festival in North America.

Over 169,000 patrons will travel to Solberg Airport in Readington, NJ during the final weekend in July to enjoy the 38th annual edition of this celebrated event, which was named the premier family entertainment attraction in the state by the USA TODAY NETWORK!

The Festival has been the recipient of The New Jersey Governor's Award for Best Special Event, MSN Lifestyle and Business Insider’s Top 50 Festivals as well as the American Business Association’s (ABA) designation as a Top 100 Festival in North America.

EVENT DEMOGRAPHICS

Audience:• 54/46 – Female/Male

• 49% - HHI >$100K

• 63% - College Degrees +

• 57% - Between Ages 25 – 54

Media Reach:The Festival Reaches Two (2) Top 5 U.S. Media Markets:

• (#1) New York, NY – 50 Miles

• (#4) Philadelphia, PA – 55 Miles

54%Female Attendees

46%Male Attendees

$100K+48% of attendees earnMore than $100K

63%Percentage of attendeesWith College Degrees orHigher

57%Percentage of attendees between Ages 25 - 54

<1810% 18-24

7%

25-3416%

35-4418%

45-5423%

55-6420%

<656%

AGE

Under $50K18%

$50,000-$99,999

34%

$100,000 -$149,999

31%

$150,000 -$199,999

13%

$299K+4%

INCOME

High School

Diploma15%

Some College

22%

Bachelor's Degree

39%

Master's Degree

18%

Doctorate Degree

6%

EDUCATION LEVEL

Source: 2019 New Jersey Festival of Ballooning Feedback Survey

NJ ATTENDANCE PERCENTAGES BY COUNTY

Make a REAL impact by reaching thousands of NJ residents

COUNTY % ATTENDANCEMIDDLESEX 12.98%SOMERSET 12.45%

HUNTERDON 8.71%BERGEN 8.65%MORRIS 8.25%UNION 8.09%

HUDSON 6.86%ESSEX 6.50%

MONMOUTH 6.28%MERCER 4.60%OTHER 16.64%

MIDDLESEX13%

SOMERSET12%

HUNTERDON9%

BERGEN9%

MORRIS8%

UNION8%

HUDSON7%

ESSEX6%

MONMOUTH6%

MERCER5%

OTHER17%

NJ COUNTY BREAKDOWN

Source: 2019 New Jersey Festival of Ballooning Feedback Survey

TRI-STATE ATTENDANCE PERCENTAGESAttendance Percentages by State (NJ/NY/PA) and by Top Counties

Drive sales, increase retail traffic, generate leads and build brand exposure to your target audience in the tri-state (NJ/NY/PA) area.

NJ68%

NY21%

PA7%

Other4%

% BY STATES

QUEENS25%

KINGS20%

RICHMOND13%

NEW YORK12%

NASSAU9%

SUFFOLK6%

WESTCHESTER5%

ROCKLAND3%

BRONX3% ORANGE

2%OTHER

2%

NEW YORK COUNTIES

BUCKS29%

MONTGOMERY15%

PHILADELPHIA14%

NORTHAMPTON8%

LEHIGH7%

DELAWARE4%

BERKS4%

MONROE3%

CHESTER2%

LACKAWANNA2%

OTHER12%

PA COUNTIES

Source: 2019 New Jersey Festival of Ballooning Feedback Survey

BLUE CHIP PARTNERS CHOOSE THE FESTIVAL

The event draws national, regional and local sponsors along with experiential tours which enhance the cache of the event as well as provides a positive attendee experience.

Key sponsors have partnered with the event for many years –

PNC Bank, the largest sponsor, has sponsored the event for 18 years.

In addition, Coke, Pepsi, Frito Lay and many others have partnered with the Festival for over 26 years!

IN-MARKET: INCLUSION IN PROMOTIONAL MEDIADominant National, Regional & Local Media PresenceWith over 918 Million In-Market Media Impressions, the Festival generates more press than any event in the area, and we pass on the exposure to our partners. • Major Market Broadcast Media

Inclusion• Inclusion on paid OOH

Promotional Media• Inclusion on Print Promotional

Media • In-Market Sweepstakes and Retail

Promotions = “From Street To Sky!”

On-Air Media hits will, where appropriate, mention your sponsorship of the Festival.

INCREDIBLE BALLOON LAUNCHES

The key attraction to the Festival are the hundreds of shape and sport balloons that ascend into the sky twice daily.

The largest summertime hot air balloon and music festival in North America, the New Jersey Festival of Ballooning hosts 100+ hot air balloons from around the world, which take flight twice each day over the scenic Hunterdon County countryside.

• 100+ Balloons – Shapes & Sport

• Five (5) Balloon Ascensions over three (3) days

• Twice Daily Ascensions – 6:30 am & 6:30pm

GRAMMY AWARD WINNING ARTISTS

Along with mass ascensions, the festival hosts live concerts each day from current and legendary award-winning artists.

Headliners that have graced the Festival stage have included The Beach Boys, Pat Benatar & Neil Giraldo, Third Eye Blind, Hall and Oats, Meat Loaf, Barenaked Ladies, the Jonas Brothers, Demi Lovato, and many more!

• Three (3) Adult Concerts – Friday & Saturday Night, Sunday Afternoon

• Children’s Concert – Friday Afternoon

• Pop & International Sensation, Saturday Afternoon

Pat Benatar Performance 2017

FAMILY ATTRACTIONSThe New Jersey Festival of Ballooning is a great place for children and families.

Throughout the festival grounds you’ll find activities for both adults and children to enjoy!

From amusement rides to magic shows, to children's concerts and experiential exhibits, there is no shortage of family fun at the festival!!

• Family Fun Center, Amusement Rides, Magic Shows and MORE!

HEALTH & WELLNESS DAY, SUNDAY

2020 marks the 11th year of the Annual Health & Wellness Day festivities. With the additions of Sunrise Yoga and Mat Pilates, the event provides a perfect venue to reach a health conscious, fitness driven consumer base.

• Top 10 Nationally Ranked 5K Race featured on National YES & Fox Sports Networks

• Sunrise Yoga

• Mat Pilates

ASTONISHING FIREWORKS DISPLAY

Fireworks illuminate the Festival grounds sky after the conclusion of the Friday night concert.

There are no bad seats for the dazzling light display hosted by Fireworks Extravaganza.

As history has proven, their show is a true showstopper!

INCREDIBLE BALLOON GLOW

The staple of any hot air balloon Festival is the balloon glow….and ours's does NOT disappoint!

With balloons inflated and glowing, festival goers enjoy special shape and sport balloons on the ascension field among others jamming to our headliner bands adjacent to the main concert stage.

DIGITAL/SOCIAL MEDIABalloonFestival.com, Social Media Integration, eBlasts, Print-at-Home Tickets, Event App

The New Jersey Festival of Ballooning offers a full digital platform to reach your targeted consumer.• Website (BalloonFestival.com) –

300,000+ Unique Visitors• eBlast – 90,000+ Opt-In

Subscribers• Facebook (njballoonfest)– 40,000

Likes• Instagram (njballoonfest) – 8,500

Followers• Twitter (@njballoonfest) – 4,000

Followers• Festival App – 10,000 Downloads

CORPORATE HOSPITALITYPerfect for Entertaining YourEmployees, Clients and/or Corporate VIP’s

The New Jersey Festival of Ballooning's exclusive Corporate Hospitality Village is the perfect place to host a summer company outing.

Take your guests out of the crowd, give them VIP parking, a front row seat to all balloon activity while enjoying a specially catered meal in a private setting, and reserved seats to our top-notch concert series.

CORPORATE HOSPITALITYPerfect for Entertaining YourEmployees, Clients and/or Corporate VIP’s

Concert Chalets - The ultimate VIP concert experience!

Enjoy one of our headline musical acts from the comfort of a stage-side Concert Chalet.

Ideal intimate setting for entertaining friends and clients, the festival’s Concert Chalets provide both covered and outdoor seating for up to fifteen (15) people, with a super-awesome view of The Main Stage!!

ON-SITE: INNOVATIVE OOH BRANDINGDrive Brand Awareness with Unique Messaging• Use your marketing strategy in

“out of the box” customized programs to meet your targeted goals and objectives

Unique Partnership Positions Available:

• Main Concert Stage• Headlining Concert• Balloon Launch Field• Family Fun Center• Baby Care Center• 5K Run• Balloon Glow• Fireworks

ON-SITE: EXPERIENTIAL & MOBILE MARKETINGActivation & Product Interaction

The New Jersey Festival of Ballooning has a vast history of working and accommodating experiential tours of various sizes and shapes each year.

• Expandable tractor trailers to food trucks

• Footprint – unlimited width and depth, some concrete/ asphalt pads & grass

• Weight restriction depends on placement

• High speed internet available• 24 Hour security – overnight

guards• Shore power available

ON-SITE: EVENT INTEGRATION & SPONSORSHIPConcerts, Running with the Balloons 5K, VIP Hospitality, Fireworks and More

Sponsorship and event integration are common at the Festival. Customized programs based on your marketing strategies are created with impressive results!

PARTNERSHIP SUMMARY• Association with the Largest

Summer Festival of its kind in ALL of North America

• Strong national exposure with dominant regional presence throughout multiple DMAs

• Turnkey In-Market & On-Site marketing programs designed to drive sales, brand exposure & consumer engagement/lead generation

• Brand exposure to 169K+ on site guests & 918+ Million in-market media impressions annually

• Hospitality elements

UNMATCHED EXECUTION & SERVICETestimonials From Festival Partners “The QuickChek NJ Festival of Ballooning is our #1 branding

event with millions of media impressions throughout our market…our top team-building event with over 500 team members and their families pitching in … and a great sampling event….we dazzle our guests with 2 1/2 days of fun and excitement!”

"We executed a Ride and Drive at the QuickChek NJ Festival of Ballooning on behalf of our automotive client and the event followed through with all of their promises: a large attendance, two great locations with high foot traffic, and additional resources such as golf carts to cart our drivers/riders from our main footprint to the drive course area. The event itself garnered the largest amount of consumer engagements and relevant KPIs for our overall program and we would absolutely be a part of the festival again if the opportunity arose.”

“Summer in New Jersey shines brightest at the QuickChek New Jersey Festival of Ballooning in Association with PNC Bank. We have been proud to maintain our sponsorship since 2002, so we know what it delivers year-after-year: an upbeat atmosphere of fun and food, great music and the glorious sight of hot-air balloons dancing magically in the air.”

THANK YOUHow Can We Partner Together for 2020?

Steve WeissVP & CRO

New Jersey Festival of BallooningDirect: 973-882-5464Cell: 973-865-9218sweiss@BalloonFestival.com

For more information, please visit www.BalloonFestival.com