22 mobile marketing tips for 2015
TRANSCRIPT
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A little bit about me…
plus.google.com/+HeadchannelCoUk
Beata Green Strategy Director, HeadChannel
linkedin.com/company/headchannel
facebook.com/HeadChannel
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Would you like your business to succeed?
… in today’s rapidly changing world?
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Here are some tips we prepared for making sure…
… that you have best chance ever
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Look out for trends in business, the hottest one right now is:
… Mobile Marketing
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How do we know it’s the hottest
trend?
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Over 50% of YouTube traffic now…
… comes from mobile devices
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The question is how to use mobile
marketing most effectively?
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Start with a mobile website
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Most mobile users use their…
… to view mobile websites, which makes them less willing to download your app
iPads iPhones smartphones
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Most of their devices are…
…overloaded with
photos
videos
apps
… and so on
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If they want to know about your product or
service they first have to decide…
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… if they are going to sacrifice
their priceless
space
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So build or commission a responsive design
… that will adjust to different screens
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Almost 90% of mobile device users claim that a mobile website should be…
… at least as good as the desktop version
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Don’t forget about email optimisation…
…for mobile either @
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Stats show that over half of emails…
…come from mobile phones and tablets
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Keep it simple - space on a mobile screen is limited
content should be adjusted
Avoid multiple forms
…and small links
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Make your mobile ad message clear at a glance
Contact us today and we’ll help you build a mobile website that you and
your customers will love.
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Keep it fast
Most users leave the page if it takes
too long to load
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Keep it coherent Include only
content related to users’ actions and
expectations
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Optimise your Call To Action
1. Make sure all buttons are large enough
2. Use timing 3. Ensure that
colour is used to best effect
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Use Google AdWords Call Extension
In the case of mobile devices this has been
shown to convert customers
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Check your website’s responsive design…
…on all kinds of mobile devices
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Does the site look equally good on:
?
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Make sure that the site is easy to use and accessible to…
…as many users as possible even those with disabilities
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Stay open to changes
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… regularly test how your customers found you
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Remember that there is always something that can be done better, so learn continuously how to
improve your web presence
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Learn from others’ mistakes
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Stay tuned in with the latest
marketing trends and how
you can use them to your advantage…
Check coupons in your pocket
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…to keep pace... and the upper hand
Read our blog: HeadChannel.co.uk/blog/category/emarketing-seo