22@barcelona 2011
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22@Barcelona, the innovation district
22@Barcelona – The Innovation District
Josep M. Piqué
Agenda
Framework
22@Barcelona: Where
22@Barcelona: History
22@Barcelona: The Innovation District
22@Barcelona: Urbanism
22@Barcelona: Economics
22@Barcelona: Social
Q&A
0
1
2
3
4
5
6
7
Framework0
Source: Loet Leydesdorff & Martin Meyer. 2003.
Knowledge-based
Economy
Knowledge
KnowledgeInfrastructure
GeographyPolitical
Economy
Economy
Innovation
University
Government
Industry
Source: Henry Etzkowitz & Loet Leydesdorff, 2000.
TRIPLE HELIX. Local & Global Innovation System
Global
National
Regional
Local
Science Technology Industry Market
Innovation
Inte
rnatio
nal
I+I
Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.
Cluster Model
Born Global Companies
University
Industry
Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
Research Universities
Entrepreneurs
Venture Capital
Good Infrastructure(Social and Physical)
Good Food, Wine and Coffee
Highly TrainedWorkforce
with Global Access
Good Business Climate
AngelInvestors
The RegionalEconomy
Source: The Ecology of Innovation, Tapan Munroe, 2008
The Ecology of Innovation
Source: Richard Florida, 2008
Talent: Who is your city?
T-Economy
INTERNATIONAL
LOCAL
CREATION AND DEVELOPMENT TALENT
TALENT RETENTION
TTTSTREAM
TALENT ATTRACTION
PERFORMANCE
Source: Xavier Marcet and Roser Salvat, 2009
22@Barcelona: Where1
Among the main European capitals
Barcelona’s Metropolitan Area
Sagrera AVE
Forum 2004
22@Barcelona
The Barcelona’s eastern transformation
Olympic Village 1992
22@Barcelona: History2
22@Barcelona, included in the Ensanche’s plan (1859)
1986 - 1992: the opening of the waterfront
1996 - 1999: the opening of Diagonal Avenue
February 1999February 1996
1860 - 1960: the “Catalan Manchester”
1960 - 1990: obsolescence and degradation
22@Barcelona: the innovation
district
3
1998: the debate about the future of the industrial areas
An urban renovation strategy. A new model of making city
The answer to a necessity: the Knowledge Economy
Phase 2 CorporateEnvironmentProjects
Phase 1 PhysicalEnvironmentTown PlanningBuildingInfrastructure
Conceptual model
Phase 3 PersonalEnvironmentRelationship space
Value chain
Talent Attraction Retention Development Creation
Company Promotion Location Coaching Growth
Innovation Science Technology Company Market
Urbanism Planning Management Infrastruct. Construction
The 22@ Plan, a new model of compact city
Social housing
@ activities
7@ facilities
Green spaces Industrial heritageAvanced infrastructures
New mobility model
Revitalization public spaces
22@ Barcelona: Urbanism4
The scale of 22@Barcelona
• Productive Activities• Housing, facilities and services
The scale of the project:
Territory
New gross floor space
Increase in green spaces
Increase in facilities
Investment in infrastructures
3.200.000m2
800.000 m2
198,26 Ha (115 city blocks)
4.000.000 m²
114.000 m²
145.000 m²
200 million €
Compact city, with publicly owned land,
fully urbanised and
offering excellent
infrastructure, providing
many more jobs in the
field of knowledge intensive activities
… 2008 …2000
Industrial land, little used or in complete
disuse, 100% privately
owned, and part yet to be
urbanised
The urban planning process (2001-2010)
2001 …
Urban Planning
… 2003 …
Urban Management
… 2004 …
Infrastructures
… 2005…
Construction
… 2006 …
Corporate Projects, clusters
Balance public and private benefits:
0
3
CLAVE 22a CLAVE 22@
INDUSTRIALACTIVITIES
URBANPRODUCTIVEACTIVITIES
@ ACTIVITIES
SOCIAL HOUSING
2’7 -
2 -
2’2 -
B
uild
abi
lity:
m²
of c
eilin
g/m
² of
la
nd
CODE 22a CODE 22@
Urban planning. Density
Increase density:
PRIVATE BENEFITS PUBLIC BENEFITS More productive uses:
22a 22@ Higher density:
2 2,2 / 2,7
Leadind edge infrastructures
Free cession of land:
10% for 7@ facilities 10% for subsidized housing 10% for green areas
Eventual opening of streets Financing a part of the Special
Infrastructure Plan
Special infrastructures plan
Public space renewal
New heating and cooling system
New energy networks
Underground galleries
New mobility plan
Selective pneumatic waste collection
22@ Barcelona: Economics5
MEDIA
Entrepreneurship
Services for companies
Internationalization
Community of professionals
Cluster strategies
Transversalprograms
Relation between clusters
Marketing
ENERGY MEDTECH ICT DESIGN
Urban clusters
Clusters policy
Technological centers
22@Barcelona: Clusters & activities
Leadership of projects: current situation and forecast
Companies
Institutions
Universities
IncubatorsResidences
Other services
Specific spaces
Dissemination spaces
Entrepreneurs
Media: Barcelona Media Park
Universities
Incubators
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UPF, UB, UOC
Media-TIC Building
RNE, CAC, Barcelona TV…
Audiovisual Production Centre (PBM)
Barcelona Media-Innovation Centre
Melon District / Ciutadella
Media Factory
MediaPro, Lavinia, Cromosoma…
Universities
Incubators
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC, La Salle
Media-TIC building
CMT, FBD, Localret, AENOR
Interface building, Media-TIC building
Technological ICT Center
Melon District
ICT House
T-Systems, Indra, Telefónica
ICT: Network of R+D centres related to ICT
Media & ICT Cluster: 2006 - 2010
VILA CASAS MUSEUMOF CONTEMPORARY ART
AUDIOVISUAL PRODUCTION CENTRE
BARCELONA ACTIVA
IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…
T-SYSTEMS HQ. &BARCELONA DIGITAL
COMMUNICATION FACULTY (UPF)
BARCELONA TV
MEDIA-TIC BUILDINGSUBSIDIZED HOUSING
INTERFACE BUILDING:IMI, Indra & AENOR
AGBAR TOWER
RNEINDRA
GREEN AREAS
RBA HQ.
Energy: Interuniversity Campus of Besòs
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC
b_TEC Incubator
ITER, BCN Chamber of Commerce
Campus Offices
IREC
b_TEC Residence
Campus services
Endesa, Ecotècnia, Agbar
Incubators
Medical Technologies - MedTech
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC, Official Nursing College
Health Building
CatSalut, Blood Bank, BIOCAT
Health Building, BIO Enterprise Park
22@MedTech
Nido
Health Building
Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine
Incubators
Design
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
University of Vic, UPC, IAAC
Media-TIC, “Projecte Bressol” (textile)
BCD
Palo Alto, PBM, Hub Design
KIM BCN
Melon District / Ciutadella
Hub Design
G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design
Incubators
22@ Spaces. Engines of transformation
Media
MedTech
ICT
Energy
Cluster’s leader agents
B_TEC, UPC UNIVERSITY
HEALTH BUILDING
SAE INSTITUTE
UPF COMUNICATION
IL·3
BAU
EMAV
UPF CIUTADELLA
UOC
ART CENTER COLLEGE OF DESIGN
10 universities: 25,000 students
SCHOOL OF PROFESSIONAL & EXECUTIVE
DEVELOPMENT (UPC)
NIDO RESIDENCE
CIUTADELLA RESIDENCE
b_TEC RESIDENCE
MELON DISTRICTRESIDENCE
4 residences: more than 800 beds
ORANGE R+D
BIOMEDICAL RESEARCH PARK
IREC
KIM BCN
HEALTH BUILDING
ALSTOM R+DTELEFONICA R+D
LEITAT TECHNOLOGICALCENTER
BARCELONA MEDIA INNOVATION CENTER
ICT TECHNOLOGICAL CENTER
9 R+D+i & technological centres
Design 24%
MedTech 5%
Energy 4%
Media 11%
Others %
ICT 26%
New companies and new jobs at 22@Barcelona
61,7 %
New jobs in 22@Barcelona since 2000(Accumulated data at 12.31.2009 in number of employers)
(December 2009)
Employees of companies already located or in process to be installed
44.600
41’8% newly created
New companies installed in the district since 2000
(December 2009)
Companies already located or in process to be installed 1.50
2
(Accumulated data at 12.31.2009 in number of companies)
Public Financing
Talent
Innovation and Technology
Clusters and Market access
Private Investment
Networking
Spaces and Infrastructures
22@ PLUS Bussines Services
Spaces and advanced infrastructures
available
• Space search
• 22@Barcelona landing platforma. Weekly and Monthly Spaces
• Information and advice on
infrastructuresa. Telecommunications
b. Selective pneumatic waste collection
c. Centralized climate control
d. New power grid
22@ PLUS: Spaces and Infrastructures
22@ PLUS: Networking
Services, sharing and consolidating the
district
• 22@Network, Association of Businesses
and Institutions of 22@Barcelonaa. Welcome plan, for new companies and
institutions that move to the district.
b. Work commissions, which work as networking
opportunities and project generators.
c. Network workshops
• 22@Update Breakfast
• Symposium on Urban Clusters
• IN22@
Attracting and Developing Talent
• 22@Staying in company:a. 22@MASTER / 22@DEGREE
b. 22@BECAT
c. 22@FP
d. MIT-SPAIN
e. 22@MBA
22@ PLUS: Talent
Supporting innovation and access to technology
• Technology Valorization Program: KimBCN
Foundation
• Urban Lab Program:22@Barcelona offers a large number of opportunities for technology companies that decide to move to the district, like spaces to run
pilot programs to test new technology.22@Barcelona = Urban Lab
• 22@Innovation:Through this program 22@Barcelona fosters innovation with specific
projects to generate sophisticated demand through both private and public
initiatives. This allows small and medium-sized companies to access new clients and
markets.
22@ PLUS: Innovation and technology
Led
22@ PLUS: Innovation and technology
Supporting innovation and access to technology
• 22@Synergys
• Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona.
• Easy access to new emerging technologies to create synergies and more competitive business environment.
• Helping to generate new business opportunities.
• Talent’s attraction and retention in the city of Barcelona.
22@ PLUS: Public and Private financing
Public Financing Personalized information, advice and management
The 22@Barcelona Project Aid Management Unit offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects.
22@Capital Private and venture capital investment networks
Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. HIT Barcelona – World innovation Summit – Marketplace between Global Entrepreneurs and International Private Investors.
22@ Barcelona: Social and Cultural6
22@ Space ofPersonal Relation
22@Talent
Increase of the belonging feelingCreation of the community 22@
Pride to work/live in 22@
Space of personal relation
• International Community: IN22@• Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat
• 22@Districte Digital • Actions of direct communication• Support to initiatives of the district • 22@Staying in company
For the professionals For the neighbours
Citizens Projects
Sponsorship and participation in the neighbourhood activitiesDirect communication actions
Neighbours needs analysis
• Virtual Memory of the Sant Martí District’s elders
• New multimedia classrooms• Computer recycling network• Families on line• Discovering Sant Martí District
• CreaTalent• 22@FP• 22@Becat• MITSpain•
22@Master/22@Degree
22@Talent22@Districte Digital
Old Factories as Public Space for Art, Culture and Technology creation.
www.hangar.org
www.laescocesa.org
Can Ricart
La Escocesa
The City as Externality: Art, Culture and Technology creation
22@ Cultural Factories
Q & A7
www.22barcelona.com