2q10 results conference call’s presentation

11

2Q10 Results

Villa Flora - Low Income Segment

222

Disclaimer

2Q10 Results

This material is a presentation of general background information about Rossi Residencial S.A. (“Rossi”) as of the date of this presentation.Information contained herein has been summarized and does not purport to be complete. This presentation shall not be considered an advice ofinvestment by potential investors. This presentation is strictly confidential and may not be disclosed to any third person. There are norepresentations or warranties, express or implied, regarding the accuracy, fairness, or completeness of the information presented herein, which shallnot support any decision of investment.

This presentation contains statements and information that are forward-looking pursuant section 27A of the Securities Act of 1933, as amended, andSection 21E of the Securities and Exchange Act of 1934. Such forward-looking statements and information are only predictions and cannot assureRossi’s future performance. Investors have been cautioned that any such forward-looking statements and information are subject to many risks anduncertainties relating to the operations and business of Rossi and its subsidiaries. As a result of such risks and uncertainties, the actual results ofRossi and its subsidiaries may be materially different from any future result expressed or implied in the forward-looking statement or informationcontained herein.

Although Rossi believes that the expectations and assumptions reflected in the forward-looking statements and information are reasonable and havebeen based on data currently available to its officers and directors, Rossi cannot guarantee future results or events. Rossi does not assume thecommitment of update any of the forward-looking statement of information.

Securities may not be offered or sold in the United States unlesss they are registered or exempt from registration under the Securities Act of 1933,as amended. Any offering of securities to be made in the United States will be made by means of an offering memorandum that may be obtainedfrom the underwriters. Such offering memorandum will contain, or incorporate by reference, detailed information about Rossi and its subsidiaries,their business and financial results, as well as its financial statements.

This material is for distribution only to person who (i) have professional experience in matters relating to investments falling within Article 19 (5) ofthe Financial Services and Markets Act of 2000 (Financial Promotion) Order 2005 (as amended, the “Financial Promotion Order”), (ii) are personsfalling within Article 49 (2) (a) to (d) (“high net worth companies, unincorporated associations etc”) of the Financial Promotion Order, (iii) areoutside the United Kingdom, or (iv) are persons to whom an invitation or inducement to engage in investment activity (within the meaning of section21 of the Financial Services and Markets Act 2000) in connection with the issue or sale of any securities may otherwise lawfully be communicated orcaused to be communicated (all such persons together being referred to as “relevant persons”). This material is directed only at relevant personsand must not be acted on or relied on by persons who are not relevant persons. Any investment or investment activity to which this material relatesis available only to relevant persons and will be engaged in only with relevant persons.

This presentation does not constitute an offer, invitation or solicitation of an offer to subscribe to or purchase any securities. Neither thispresentation nor anything contained herein shall form the basis of any contract or commitment whatsoever.

33

Heitor Cantergiani

CEO

Highlights

Leonardo Diniz

Sales Officer

Operating Performance

Renato Diniz

Engineering Officer

Pre-cast Technology

Agenda

Cássio Audi

CFO and IROFinancial Performance

44

2Q10 Highlights

Operating Highlights 2Q10

• Total Launches of R$ 1.1 billion (R$ 757 million - Rossi’s share), up 152% compared to 2Q09

• Contracted sales of R$ 905 million, up 79% compared to 2Q09

• SOS ratio of 26% (¹) 6th consecutive quarter of improvement

Low Income Segment

• Launched PSV of R$ 575 million in 2Q10, 173% up on 2Q09

• Total Sales of R$ 432 million (R$ 338 million Rossi’s share), 147% up on 2Q09

• Low Income Segment accounted for 50% of 2Q10 total launched PSV

Financial Performance 2Q10

• Net income more than doubled over 2Q09 and reach R$ 109 million, growth of 114% vs. 2Q09

• Net margin stood at 16.8% a 3.0 p.p. improvement vs. 2Q09

• EBITDA reaches R$ 159 million, 77% higher than in 2Q09

• EBITDA margin (2) reaches 24.5% in 2Q10

• ROE (3) of 24.4% in the period

(¹) SOS – sales over supply (²) EBITDA Margin: methodology comparable to that of major competitors

(¹) Adjusted annualized ROE excludes follow-on and includes the quarter’s cash burn.

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Recent Events

Villa Flora – Low Segment

Real Estate Market: Industry and Company OverviewRecent Events

Some Recent Events

Rossi wins ABRASCA´S Value Creation Awards - 2010 Best in Sector – Construction and Real

Estate Market

Rossi features in the Brazil 2010 IR Magazine Brazil Awards with the “most improved IR – large

caps”

Fibrasa Connection enters Guinness World Records

Rossi shines at the Prêmio Top Imobiliário Awards

Fibrasa Connection enters Guinness World Records

777

Launches and Sales

Villa Flora - Low Income Segment

23%

18%

11%11%

8%

8%

5%

4%

4%3%

3% 2% São Paulo (other cities)

Rio Grande do Sul

Espírito Santo

Amazonas

Rio Grande do Norte

Bahia

Goiás

São Paulo (Metropolitan region)

Paraná

Rio de Janeiro

Distrito Federal

Ceará

37775777

387

2Q09 2Q10

Partners % Rossi

152%1,144

454

520

132895

538

1H09 1H10

Partners % Rossi

204%

1,866

615

8

Nossos Resultados em Números

Launches Breakdown – Total PSV

Launches

Launches (R$ million)

50%

24%

26%

Low Income Segment

Conventional

Commercial

2Q10 1S10

By Income Segment By State

Real Estate Market: Industry and Company OverviewSuccessful Launches in the quarter

404

711

101

195

2Q09 2Q10

Partners % Rossi

506

90579%

687

1,376161

371

1H09 1H10

Partners % Rossi

848

1,747

106%

10

Contracted Sales

Sales Breakdown – Total PSV

Contracted Sales (R$ million)

*RMSP - Sao Paulo Metropolitan Region

23%

17%

14%10%

9%

5%

5%

5%

4%

2%2%

2% 1% São Paulo (other cities)

São Paulo (RMSP)

Rio Grande do Sul

Rio de Janeiro

Espírito Santo

Minas Gerais

Goiás

Paraná

Distrito Federal

Amazonas

Rio Grande do Norte

Bahia

Ceará

Mato Grosso do Sul

Pernambuco

48%

14%

14%

13%

8%3%

Low Income Segment

Above R$ 500.000

R$ 200.000 to R$ 350.000

R$ 350.000 to R$ 500.000

Commercial

Up to R$ 200.000

2Q101S10

By Income Segment By State

11

Sales Breakdown

Expansion and Market segment:

Market segment: Rossi Vendas São Paulo, Rio de Janeiro, Porto Alegre, Campinas, Fortaleza, Brasília, Espírito Santo, Campo Grande, Goiania, Manaus and Curitiba.

We plan to open new regional offices in Salvador and Belo Horizonte until the end of the year.

Sales on operations region

Rossi Vendas

Brokers by city

29,4%

70,6%

41%

59%

ROSSI VENDAS

Other

94

113

181

70

33

30

258 50

São Paulo

Porto Alegre

Rio de Janeiro

Manaus

Fortaleza

Brasília

Goiânia

Campo Grande

Campinas

Total of 604 Brokers at the end of 2Q10

43%57%

Launches

Inventory

12


Sales Velocity (SOS)

Sales Velocity (SOS) and Inventories

15%

20%

21%

23%25%

26%

1Q09 2Q09 3Q09 4Q09 1Q10 2Q10

SOS (%) - 6th Consecutive Quarter of Improvement

Sales over supply (SOS) 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10

Initial inventory 1,770 1,630 1,603 1,959 2,101 2,006

Launches 143 377 873 763 571 757

Total 1,913 2,007 2,476 2,722 2,672 2,763

Sales in the period 283 404 517 621 666 711

SOS in the period 15% 20% 21% 23% 25% 26%

Final inventory 1,630 1,603 1,959 2,101 2,006 2,052

R$ million

13

Expertise Rossi e Diferenciais Competitivos

Land bank diversified by region and income segment

Total PSV of R$ 27.3 billion (R$ 18.4 billion - Rossi's share)

Land bank

*RMSP - São Paulo Metropolitan Region

By State By Income Segment

28%

9%

13%10%

13%

4%

9%

3%

1%3%

2%

5%

São Paulo (other cities)

Minas Gerais

Rio de Janeiro

Rio Grande do Sul

Distrito Federal

Goiás

São Paulo (metropolitan region)

Ceará

Rio Grande do Norte

Mato Grosso

Pernambuco

Mato Grosso do Sul

Paraná

Amazonas

Santa Catarina

Bahia

41%

13%

26%

8%

6%

3%3%

Low Income Segment

Above R$ 500.000

R$ 200.000 to R$ 350.000

R$ 350.000 to R$ 500.000

Commercial

Up to R$ 200.000

Lot

173 lots in 78 cities

11,894 million m2 for construction

150,000 units

Expertise Rossi e Diferenciais CompetitivosExpertise Rossi e Diferenciais Competitivos

14

2Q10 Land Bank Variation (R$ billion)

Land bank

79% acquired by swaps

21%

28%

51%

Cash Units Swap Financial Swap

16.0

18.4

0.8

3.1

Intial landbank 2Q10 Launches New acquisitions Final landbank 2Q10

Land bank variation - Rossi’s share (R$ Billion)

15

173 lands in 78 cities

11 million of m2 on area under construction

150.000 units

Expertise Rossi e Diferenciais CompetitivosExpertise Rossi e Diferenciais CompetitivosLand bank

79% acquired by swaps

2Q10 Land Bank Variation (R$ billion)

16,0

18,4 0,8

3,1

Intial landbank 2Q10 Launches New acquisitions Final landbank 2Q10

Land bank variation - Rossi’s share (R$ Billion)

21%

28%

51%

Cash Units Swap Financial Swap

Pre-cast Technology

2010 Low Income

Pre-cast Technology

Use AdvantagesPlants

(panels and slabs)

Real Estate Market: Industry and Company OverviewRossi Pre-cast Technology

Rossi has 4 building systems for the low-income segment:

Masonry structure with slabs cast “in loco”;

Masonry structure with pre-cast slabs;

Monolithic walls and slabs with aluminum molds;

Technology in pre-cast concrete panels and slabs

16

Used for

construction in large

scale

Agility Lower cost Better quality Large continuous improvement possibility maintaining Rossi quality standards Approved by Caixa Econômica Federal (CEF);

Metropolitan region

of Porto Alegre

(capacity of 2,000

apartments/ year)

Campinas: capacity

of 3,000 units / year


17

Pre-cast plant located in the metropolitan region of Porto Alegre


18

Apartments panel assembly


19

Another advantage is that apartments, as well as foundations and dividing walls

are all pre-cast.

20202020

Financial Highlights

21

Destaques Resultados

2Q10 Financial Performance

Net Income increase 114% vs. 2Q09 and reaches R$ 109 million

Net margin stood at 16.8% in 2Q10 (3.0 p.p. up on 2Q09)

EBITDA reaches R$ 159 million, 77% higher than in 2Q09

EBITDA margin (2) reaches 24.5% in 2Q10

ROE (¹) achieves 24.4%

Financial Highlights

(¹) Adjusted annualized ROE excludes follow-on and includes the quarter’s cash burn.

(2) EBITDA Margin: methodology comparable to that of major competitors

Net Revenues 1H10 %Net Rev 1H09 %Net Rev

Property sales and services 1,046 92% 653 98.1%

Monetary variation and interest 135 12% 36 5.3%

(-) Sales taxes (41) -4% (23) -3.5%

Total 1,140 100.0% 666 100.0%

22

Nossos Resultados em NúmerosFinancial Highlights

Net Revenues 2Q10 %Net Rev 2Q09 %Net Rev

Property sales and services 582 90% 356 96%

Monetary variation and interest 94 14% 26 7%

(-) Sales taxes (27) -4% (13) -3%

Total 649 100.0% 369 100.0%

369.4

649.0

2Q09 2Q10

Net Revenues (R$ million)

76%

122.5

220.1

Gross Income (R$ MM) & Gross Mg. (%)

79.7%

2Q09 2Q10

EBITDA 2Q10 2Q09 Chg.

Net Income 109 51 114%

(+/-) Financial Expenses (Ver.), Net (14) 2 -

(+) Provision for Tax and S. Contrib. 18 10 94%

(+) Depreciation and amortization 5 5 16%

(+) Capitalized interest in CPS 39 23 71%

Adjusted EBITDA159 90 77%

Adjusted EBITDA Margin 24,5% 24,4% 0.1 p.p

23

Nossos Resultados em NúmerosFinancial Highlights

51.2

109.3

13.9%

16.8%

114%

89.9

158.9

2Q09 2Q10

EBITDA and EBITDA Margin (%)

77%

24.4%

24.5%

2Q09 2Q10

24


More efficient at selling and administrative expenses

Selling and Administrative expenses

Operating Expenses 1H10 (%)

Although administrative and selling expenses increased nominally…

… it declined as a percentage of revenue and contracted sales, which shows our consistent improvement andgrowth efficiency.

47

75

1H09 1H10

Administrative Expenses (R$ MM)

52

81

1H09 1H10

Selling Expenses (R$ MM)

6.8%5.4%

7.5%

5.9%

1H09 1H10

Selling/Contracted Sales (% Rossi)

Administrative/Contracted Sales (% Rossi)

7.0% 6.6%

7.7%7.1%

1H09 1H10

Selling/Net Revenue

Administrative/Net Revenue

-0.7 p.p

-0.5 p.p-1.4 p.p

-1.6 p.p

43%

41%

27%

57%

59%

73%

Dec-09

Mar-10

Jun-10

Short Term

Long Term

Lengthening of the debt profile 2525

Nossos Resultados em NúmerosDebt

Total Debt Breakdown

SFH- Housing Policy Financial System

10%

51%

39%

Loans - working

capital

Construction

financing

Debentures

Improvement of Debt Profile

Evolution of Debt

Debt Jun/10 Mar/10 Var.

Debt - Short Term 570.5 528.0 8%

Loans - Working capital 82.2 80.3 2%

Construction financing 458.2 422.1 9%

Debentures 30.2 25.6 18%

Debt - Long Term 1,575.6 768.9 105%

Loans - Working capital 143.8 150.4 -4%

Construction financing 627.0 308.9 103%

Debentures 804.8 309.6 160%

Total Debt 2,146.1 1,297.0 65%

Cash position

Short term investments1,464.0 880.8

66%

Long term investments 1.6 1.1 40%

Total cash position 1,465.5 881.9 66%

Net Debt 680.6 415.1 64%

Net Debt/Shareholders’ Equity 27.7% 17.7% 10.0%

Net Debt (- SFH)/ Shareholders’ Equity

-16.5% -13.5% 3.0 pp

36%

20%

17%

12%

9%

3% 3%

June/10

Bank A

Bank B

Bank C

Bank D

Bank E

Bank F

Other Bank

54%

22%

5%

5%

7%

7%

June/09

Bank A

Bank B

Bank C

Bank D

Bank E

Bank F

Other Bank

26

Nossos Resultados em NúmerosDebt

Debt and banking relationship recently diversified

Reduction of average cost of corporate debt (excluding SFH)

CDI + 1.71%

CDI + 0.52%

Jun/09 Jun/10

Average Cost of Debt

90.0

100.0

110.0

120.0

130.0

140.0

RSID3 IBOV IMOB

RSID3

Number of Shares266,436,388

Quotes RSID3 08/12/2010 R$ 14.86

Market Cap R$ 3,959,244

27

NossosResultados em NúmerosRSID3 Performance

The company outperformed its industry benchmarks and Bovespa index in the last 12 months

28

Equipe de RIIR Team

Cássio Elias AudiCFO and Investor Relations Officer

Adriana GodinhoInvestor Relations ManagerPh. (55 11) 3759-8596

Carolina BurgStrategic Planning ManagerPh. (55 11) 3759-7516

[email protected]

IR Contacts:

292929

Q&A