3-case study- oneil & preigh

Dr Zain Yusufzai O’ Neil & Preigh Capter # 3 (Page # 53-60)

O’Neill & Preigh companyCase study

Introduction

O’Neil and Preigh (O & P) is an 800 years old company producing church equipment. It is situated in Rome. They were the pioneers in manufacturing of church equipment. For a very long they were leader and trend setter in the market. Their quality and craftsmanship were undisputed in the industry.

In the last two years their sales decreased dramatically. The first reason being

Their high cost Introduction of Southeast Asian countries; product into the market

The second reasonWas non-existence of proper information management system

Action by PresidentThe president asked its employees to study the problem in detailGive solid recommendations for regaining the market position.

SWOT ANALYSIS

External Environment

Opportunities1. A vast market for church equipment exists all

over the word.2. Very few companies are involved in this

business and they can not compete with O & P in quality and craftsmanship.

3. They have loyal Brand customer all over the world.

4. Customization of product is greatest weapon of O & P Company.

Threats1. New companies are entering in this

business.

Effective Project ManagementRobert K. Wysocki, Robert Beck Jr, David B. Crane

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2. Competition is becoming tougher every day.

3. Nationalism creating problem for international business.

4. Many Asian countries have started manufacturing the equipment for churches at a very low cost and reasonable good quality.

Internal Environment

Strength

1. The high level of craftsmanship 2. Highly experienced and skilled staff 3. The goodwill and credibility of O & P4. The expertise for customization of equipment

according to the needs of customer5. Availability of large amount of funds for

growth and development6. Existence of well qualified staff and the will to

bring the changes in the system

Weaknesses

1. Lack of information management system2. Ineffective budgetary control techniques 3. Lack of use of computer and other high

tech equipment4. High cost of products5. Less emphasis on promotion of equipment6. No Research facilities for developing new

musical instruments for church.

Recommendations

Having analyzed the environments of O & P Company following alternatives are recommended which can help the company to re-establish its position as market leader:

1. The company should at once install computer in all the offices.

2. Company should develop internal data base3. The company should introduce modern

budgetary control techniques


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4. The O & P should develop Touch Screen Gold Medallion and replace the pull and stop with a touch system.


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3-case study- oneil & preigh

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