3-d simulation - picontent.pi.tv/events/pi apparel berlin 2016/presentations/1046_1425... · 3-d...
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3-D Simulation
The idea to simplify decision processeswith 3-D. simulations
Deploying 3D Capability to Improve Prototyping, Sampling and Decision-Making
around New Product Lines
Oktober 2016
Roland Schuler
President IACDE, International Association of Clothing Designers
Director Technical Product Management, IB Company /Peek & Cloppenburg KG..
@PITVtweets #PIApparel
@SchulerRoland
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Introduction
09/2012 – today Director Technical Product Management
11/2010 – 08/2012 Vice President, Global Technical Development
11/2005 – 10/2010 Technical Product Director
01/2004 – 10/2005 Head of Technical Product Development
03/2002 – 12/2003 Teamleader Model Development
09/1997 – 02/2002 Leader Pattern Design Menswear
01/1993 – 08/1997 Pattern Design Menswear
09/2014 – today President Intern. Association of Clothing Designers(voluntary base)
Roland Schuler
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IACDE International Association of Clothing Designers and Executives
- supported by famous fashion houses
http://iacde.net/
- A global Network of the Fashion Industry leaders in all terms of Pattern Design & Technical Engineering.
- Knowledge Exchange Platform.• World Conventions on a yearly base, • frequently Local Events.
- A Base for Young Talent Sponsorship
- Members are : Technical Designers, Pattern Makers, Product Developers, Suppliers, Supply chain Executives, Entrepreneurs, Technology and Educational leaders.
- More than 445 International members in USA, Canada, Germany, Italy, Japan, Scandinavia.
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• Business Models
• Target Group Definitions
• Elaboration of Fits
• Fit Models
• Fit Archive
• Sketches vs. 3D-Simulations
Content:
• Benefits of using 3 D-Simulations
The idea to simplify decision processes with 3-D. simulations
• Body Measurement Analyses
• The wheel of Development
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Business Models
The pure Buying approach
- No/or minimal Technical interaction from client side
- Based on ready developed goods, from different suppliers around the globe
- more than 90% of Design & Technical related skills coming from suppliers end
Pro´s: Con´s:
• Fast
• lower personnel costs
• focus on creative buying
• less equiment, software & IT.-Systems
• No common Fit Philosophy
• No common Product Quality Standards
• No own Product Skills
• Dependency on suppliers
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Business Models
The Interaction approach
• Own Internal Sourcing Dept.
Pro´s: Con´s:
• Common Fit Philosophy
• Own Quality Standards
• Own Product Skills
• Independence on suppliers
• higher personell costs
• costs on equipment and IT.-Systems
• complex processes
• Own Sourcing Offices around the globe
• Own Creative Design
• Own Technical Engineering
• multiple skills needed
• Own Pattern Design
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Lifestyle
Age
Habits
Living Environment
Family Status
Hobbies
Target Group Definitions: Interaction approach
Brand A
Brand B
Brand C
Brand DBrand E
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Body Measurement Analyses
Markt: 30.972.986 MenschenMarktanteil: 3,79 %Menschen: 1.162.250
Target Group: e.g. Ladies with the age of 20-49
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Determination Fit Models
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Elaboration of a Fit Base
Blockpattern Gradings
Workmanship
New Silhouettes
Modular System
....
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Fit Archive
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Wheel of Development
November Dezember Januar Februar März April Mai Juni Juli August Sept. October November
Planning
Designers Day
Feasibility Check
Tech Pack Preparation
Proto Order
Prototyping
Proto Presentation
Comments PROTO
SMS Order
Sampling
SALES Period
Comments SMS
Order
Production Release
Final Inspection Production
In-house Delivery
1. Sample
2. Sample
3. Sample
Decision: … what ideas are getting used for prototyping?
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Decision Base • Earlier vs. Today
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Simulations of Print Dimensions
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Simulation of fabric combinations, embroidery and patches
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Simulation of various Fabrics from a different perspective
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Simulation of different versions to increase Creativity
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Simulation of new Interpretation for Basics
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Simulation of new Interpretation & Colorways for Basics
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Creative Design Pattern Design
Simulation creates Creativity & Interaction
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Simulation Creates Speed
Earlier
Today
Design Proto1st.Sample
2nd.Sample 3rd.Sample Prod. Release
Design + Simulation
Simulation Presentation
Fit Sample1st. Sample
Prod. Release
Pattern
2nd.Sample
Simplifiying decision processes with 3-D. simulations plus increaseing speed and creativity !
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Thank You !
Oktober 2016
Roland Schuler
President IACDE, International Association of Clothing Designers
Director Technical Product Management, IB Company /Peek & Cloppenburg KG..