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E-BUSINESS MARKETS AND MOBAGIA

MATA KULIAH E BUSINESSPENGAJAR

HADI CAHYONO, SE.MM

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E-BUSINE

Internet sebagai

andalan perusahaan

Internet sebagai tambahan untuk

mendukung bisinis inti

E-Business, Hadi Cahyono, SE.MM

PERUSAHAAN PENGGUNA INTERNET

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E-BUSINESS

E-Business, Hadi Cahyono, SE.MM

1990s

dot -com

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E-BUSINESS ENVIRONMENT

Internet economy mempunya aturan yangberbeda dengan model bisnis tradisional dantentu saja memiliki tantangan yang lebih besar

dakam manajemennya.

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E-BUSINESS ENVIRONMENT

Menurut Lee (2001) dia menguraikan atribut utama dari internet yang menyajikan tantangan danpeluang bagi bisnis, dimana didalamnya termasuk:

Economics of exchanging information

Connectivity and interactivity

Network economies of scale

Speed of change

Economics of abundance

Merchandise exchange

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E-business environment - Economics ofexchanging information

Malalui internet perusahaan dapat memperkaya dan memperoleh informasi yang berguna untukpengembangan bisnisnya.

Biaya menjadi lebih sedikit dan mampu mencapai jangkauan yang mendunia

http://www.youtube.com/watch?annotation_id=annotation_32487&feature=iv&src_vid=vTFZ0I0R0Ug&

v=YFUMZ_o6l2s http://www. youtube.com/watch?v=vTFZ0I0R0Ug

E-Business, Hadi Cahyono, SE.MM

http://www.youtube.com/watch?v=vTFZ0I0R0Ughttp://www.youtube.com/watch?v=vTFZ0I0R0Ughttp://www.youtube.com/watch?v=vTFZ0I0R0Ughttp://www.youtube.com/watch?v=vTFZ0I0R0Ughttp://www.youtube.com/watch?v=vTFZ0I0R0Ughttp://www.youtube.com/watch?v=vTFZ0I0R0Ughttp://www.youtube.com/watch?v=vTFZ0I0R0Ughttp://www.youtube.com/watch?v=vTFZ0I0R0Ug

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E-business environment - connectivity andinteractivity

Jumlah orang yang telah memiliki akses ke internet setiaptahunnya semakin bertambah.

Karena saat ini dimungkinkan komunikasi dua arah secara online http://www. youtube.com/watch?NR=1&v=YmwwrGV_aiE&featu

re=fvwp

E-Business, Hadi Cahyono, SE.MM

http://www.youtube.com/watch?NR=1&v=YmwwrGV_aiE&feature=fvwphttp://www.youtube.com/watch?NR=1&v=YmwwrGV_aiE&feature=fvwphttp://www.youtube.com/watch?NR=1&v=YmwwrGV_aiE&feature=fvwphttp://www.youtube.com/watch?NR=1&v=YmwwrGV_aiE&feature=fvwphttp://www.youtube.com/watch?NR=1&v=YmwwrGV_aiE&feature=fvwp

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E-business environment - Network economies ofscale Tebukanya kesempatan untuk meningkatkan jumlah pelanggan dengan biaya yang rendah

Biaya marginal are close to zero by providing value-added products or services to customers

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E-business environment - Speed of change

Internet telah meningkatkan kecepatan proses transaksi dan meninkatkan harapan konsumen. Firms who are able to meet or exceed these raised expectations can create a brand loyalty and, hence, a

competitive advantage over rivals. ( http://www.youtube.com/watch?feature=player_embedded&v=6ILQrUrEWe8# ! )

E-Business, Hadi Cahyono, SE.MM

http://www.youtube.com/watch?feature=player_embedded&v=6ILQrUrEWe8http://www.youtube.com/watch?feature=player_embedded&v=6ILQrUrEWe8

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E-business environment - Merchandise exchange

Internet menyediakan mekanisme untuk menampilkan produk tanpa batas.

Search facilities can channel consumers to the exact types of products and services they are interestedin and the website can offer additional services such as discount facilities, links to complementaryproducts, product reviews, transactions, payments and delivery.

http://www. youtube.com/watch?feature=endscreen&v=M_36Qf457GA&NR=1

E-Business, Hadi Cahyono, SE.MM

http://www.youtube.com/watch?feature=endscreen&v=M_36Qf457GA&NR=1http://www.youtube.com/watch?feature=endscreen&v=M_36Qf457GA&NR=1http://www.youtube.com/watch?feature=endscreen&v=M_36Qf457GA&NR=1http://www.youtube.com/watch?feature=endscreen&v=M_36Qf457GA&NR=1

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E-MARKETPLACES

Ada tiga jenis dari e-marketplaces: Public exchanges: independently-operated B2B trading platforms for facilitating online transactions

between trading partners Consortium exchanges :an exchange owned and operated by a group of competing businesses who

combine their buying power to gain group-wide savings on the supply of materials Private exchanges: an exchange owned and operated by a single firm to link its trading system directly

to that of its suppliers.

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E-MARKETPLACES

Keuntungan yang ditawarkan oleh e-marketplace adala beberapa hal: Jangkauan yang lebih besar bagi perusahaan untuk menjalin kerjasama perdagangan

Kesempatan untuk mengurangi biaya yang ada kaitannya baik dengan negosiasi dan transaksi

Keuntungan dari makin terbukanya harga

Adanya value adding services

Kesempatan untuk mengakses pasar global, khususnya untuk SME

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E-MARKETPLACES

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http://www. youtube.com/watch?v=sW_7i6T_H78

http://www.youtube.com/watch?v=sW_7i6T_H78http://www.youtube.com/watch?v=sW_7i6T_H78http://www.youtube.com/watch?v=sW_7i6T_H78