3 reasons why nobody reads your blog (and how to fix them)
Post on 17-Oct-2014
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DESCRIPTION
If you blog as a way to promote your business, it's important that your time and energy give you payoff. But all the traffic gimmicks in the world won't fix poor writing or bad design.TRANSCRIPT
Three Reasons NOBODY READS
YOUR BLOG (And How to Fix Them)
Hello, I’m Tea (aka The Chef)
• 20+ years in marketing
• Author of “Attract & Feed a Hungry Crowd”
• Passionate about food & stories
• Proprietress of StoryBistro.com
• @teasilvestre
First, Make Sure… 1. Your blog addresses a REAL
need in the market place (do your research!)
2. You've done the requisite homework to understand your Ideal Client/Ideal Reader
Reason #1
Not Enough Traffic
You Compete w/ 80+ million blogs In 2012, there were 160+ million blogs in
existence. Today, more than 50% are inactive.
-Wikipedia
It Starts with Your Headline
Okay headline:
Send large files to your friends
Better headline (More Specific): The Absolute Easiest Way to Send Super Large Files
For More, See: http://www.copyblogger.com/headline-hacks-report/
Images Get Attention
Bridge language gaps
Boost shareability
Increase value on social media
Reason #2 Your Design Might Suck
We Eat With Our Eyes First
Does your blog or website…
Look old or outdated?
Have too much going on?
Use compelling images?
Are your posts user-friendly?
Reader Friendly Format
• Simple language • Very specific • Scanable • Shorter is better • Sections • Subheadings • Sentences 6 to 16
words • No jargon!
Reason #3:
Your Writing Might Suck
Traffic Gimmicks Aren’t Enough
You could spend ALL DAY posting and emailing links to your blog. If your writing sucks, your readers …
Won’t Finish Reading
Won’t Share
Won’t Comment
Won’t Turn Into Subscribers
Edit Like a Pro
Write your first draft without edits
Read it out loud and edit
Read it again and edit
Remove any extraneous, flowery words
Get to the point
Read it out loud again
The Power of Emotion
• Emotion = Energy in Motion
• We always buy for
emotional reasons
• Don't ignore the logical - we rationalize with logic
Tell a Story
Even Blog Posts Should Have a Call to Action
Blogging Checklist Does the post fulfill the promise of the
headline?
Is it interesting?
Is it easy to read?
Does it make a point?
Does it tell a story?
Is it relevant to your Ideal Client?
Is there a call to action?
Improve Your Writing Skills
Find or join a blogging group of peers – community support is invaluable!
Give each other feedback
Comment on each other posts
Share each other’s posts
Questions?
• What’s one thing you will implement immediately?
• What did you find unclear or want more examples of?
• Other burning questions?
• Talk to me! @teasilvestre (Twitter)
Join Our Group:
Learn More: http://storybistro.com/five-weeks-better-blog-mastermind-group/