360 degrees of financial literacy: cpas helping americans build a financial future
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360 Degrees of Financial Literacy: CPAs Helping Americans Build a Financial Future. Cheryl Reynolds American Institute of Certified Public Accountants American Savings Education Council April 18, 2007. AICPA Leadership & Resources. Award Winning Web Site. 16 Nat’l Awards + - PowerPoint PPT PresentationTRANSCRIPT
www.360financialliteracy.org
Cheryl ReynoldsAmerican Institute of Certified Public Accountants
American Savings Education Council
April 18, 2007
360 Degrees of Financial Literacy: CPAs Helping Americans Build a Financial Future
www.360financialliteracy.org
AwardWinning Web Site
AwardWinning Web Site
53 StateSocieties
53 StateSocieties
Federal &Local Leg.Outreach
Federal &Local Leg.Outreach
750+MM Media
Annually
750+MM Media
Annually
16 Nat’l Awards +SS Awards
16 Nat’l Awards +SS Awards
AICPALeadership
& Resources
AICPALeadership
& Resources
The 360 Scope
www.360financialliteracy.org
www.360financialliteracy.org
The Ad Council: Social Issues Through the Decades
1950s:Forest Fires,
Polio
1960s:Pollution,
Discrimination
1980s:Crime, Drunk Driving,
Seatbelts, AIDS
1970s:Peace Corps,Red Cross
1990s:Education, Recycling,
Child Abuse
2000s:Violence,
Mentoring, Obesity Prevention
www.360financialliteracy.org
Feed the Pig Campaign
oShow the target audience that making smart financial decisions is not as hard as they may think
oMotivate them to take action to raise their financial literacy levels
o Small Changes Add Upo Start Saving
www.360financialliteracy.org
Target Audience: Career Builders
o Independent, resilient, adaptableo Social Networkers
Friends oriented
o Skeptical and hard to break through Mistrust institutions and reject rules
o Completely “Wired” Get information and interaction online Multi-taskers
www.360financialliteracy.org
Career Builders
Generation Debt:o Second highest rate of bankruptcy, just after those
aged 35 - 44. o Now spend nearly 24% of income on debt payments.o Graduate $20,000 in debt with about $2,000 in
credit card debt.o Between 1983 and 2001, credit card debt nearly
tripled from $3,989 to $12,000.
www.360financialliteracy.org
AICPA Commissioned Study: Declining Savings & Net Worth
www.360financialliteracy.org
Print Ads Micro Site
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www.360financialliteracy.org
www.360financialliteracy.org
Radio and TV Spots
Radioo Citizens of Americao Commercial Break
Televisiono TV Storeo Paydayo Laugho Rocket
www.360financialliteracy.org
New Media Efforts
www.360financialliteracy.org
280+ Million Media Impressions
20 MM Media Impressions in One Day
www.360financialliteracy.org
Cheryl ReynoldsAmerican Institute of Certified Public Accountants
American Savings Education Council
April 18, 2007
360 Degrees of Financial Literacy: CPAs Helping Americans Build a Financial Future