social media for cpas
DESCRIPTION
This is a class I give for CPE credit for CPAs at Kennesaw State University.TRANSCRIPT
- 1. Social Media and Online Networking for CPAs Desiree Scales, CEO @desireescales
- 2. Experience Clients Worldwide Webby Award Honoree 2011 Microsoft Case Study 2011 16 Years of Experience 55,000 Followers Online
- 3. What Is Social Media Marketing Connector, Human to Human Generation C Mobile Research Tool Transactional Customer Lifecycle
- 4. If Youre Not Participating, You Risk Extinction You Risk Extinction
- 5. Over 40 percent of the companies that were at the top of Fortune 500 in 2000 were no longer there in 2010. -- Babson College Study
- 6. Its About Capturing Leads eBooks Blog Posts Social Sharing Articles Newsletters Webinars Podcasts Video
- 7. Teach people what you do and theyll hire you to do it. Desiree Scales Desiree Scales Desiree Scales
- 8. Mans Greatest Invention?
- 9. Mans Greatest Invention
- 10. Build a Circle of... Trust
- 11. Benefits of Being Social Improved social signals (which are a factor in the search ranking algorithm). Company branding Improved brand awareness Word-of-mouth advertising Increased customer loyalty and trust Improved audience reach and influence
- 12. Tips for Facebook Video Images Contests Insights Tell You What Brings Them to Your Site Blog Posts Free Reports
- 13. Tips for Twitter Blog Posts Friends Posts are Most Shared Share Stories Use Hashtags Ex. #april15 #taxday
- 14. Tips for YouTube People Stay Longer on Sites with Video Create a Channel How To Videos Success Stories Testimonials
- 15. Tips for LinkedIn Create a Company Page Free Access to Talent Finder Post Videos, Blog Posts and Images Create Groups Ask for Introductions Connect with Your School Recommend and Get Recommended
- 16. Final Thoughts Get Involved Start One at a Time Positive Posts Be Consistent Keep Expectations Realistic Dont Overshare 30 Minutes Per Day Have Fun!
- 17. Want to know the real secret to powerful networking?
- 18. ASK BILL
- 19. CPA to 706 432 2355 706 432 2355 706 432 2355
- 20. Desiree Scales, CEO Bella Web Design, Inc. 770 509 8797 www.bellawebdesign.com Twitter: @desireescales