3a) junk food marketing national campaigning 4 may 2011 vokyung song, ph.d consumers korea
TRANSCRIPT
3a)
Junk Food Marketing National Campaigning
4 May 2011
Vokyung Song, Ph.DConsumers Korea
Junk Food Marketing - National Campaigning
Survey Test Publication & Education• Green School Zone
(May 2010)• Global survey on
fast food(Nov 2009)• Children’s food
campaign(May 2009)
• Comparative survey on sodium level in foods(April 2008)
• Food Test – Nutrition of cereal(Sept 2008)
Nutrition Labeling “Lower Sodium Level” Campaign
(KFDA with Consumer organization)
• Credibility• Solidarity
• Providing information• Sharing experience
• Green School Zone (May 2010)
• Global survey on fast food(Nov 2009)
• Children’s food campaign(May 2009)
• Comparative survey on sodium level in foods(April 2008)
Activities in international & national level
“Lower Sodium Level” Campaign
(KFDA with Consumer organization)
Nutrition Labeling
Survey
Green School Zone - Children’s food safety zone
around schools
Test
Food Test – Nutrition of Cereals
Publication & Education
Global survey on fast food – Some children’s menus contain high calories and fat
Publication & Education
“Lower fat, sodium, sugar level in children’s food” campaign
Publication & Education
Comparative survey on sodium level in foods - instant noodle, snack, cheese, cereals
Lower Sodium Level Campaign
KFDA(Korea Food and Drug Administration) with Consumer organization
Campaign and awareness programs in 6 major cities in Korea 6,000 consumers will be joining(2011)
April 15, 2011