3rd aiom national course for medical and scientific...

3rd AIOM National Course for

Medical and Scientific Journalists

Reggio Emilia, June 30rd, July 1st, 2017

«Cancer Prevention and access to the new drugs: the

point of view of AIOM Press Office»

Mauro Boldrini, journalist, AIOM Press Office

AIOM is strongly committed to preventing cancer through

• Awareness campaigns for primary prevention (Festival

della prevenzione e innovazione, Non fare autogol, ecc…)

Cancer prevention - 1

• Booklets (Meglio smettere 2.0, In team più forti contro il

cancro, Giochiamo d’anticipo contro il cancro, ecc…)


Books

100 domande 100 risposte

about immunotheray and chemotherapy

Si può vincere

stories from patients who defeated cancer



Media coverage 2016 ESMO Meeting, Copenhagen


Media coverage 2017 ASCO Meeting, Chicago

A road show in 16 Italian cities where medical oncologists

met the citizens to explain the rule of prevention, the

importance of screenings, and the impact of the new

weapons against cancer to prolong survival as well as a good

quality of life.

Festival of Prevention and Innovation in Oncology - 1

• Round tables, meetings with students, health walks and

entertainment shows were organized at each step of the

tour

• Booklets were distributed and surveys collected from the

citizens

• NGOs were present with Info Points to offer their support

• Testimonial were invited to strengthen the message


• 196.000 people reached

• 123.000 booklets distributed

• 51.000 surveys collected

• 83 round tables and conferences

• 87 meetings with students

• 6 health walks

• 9 entertainment shows

• 904 posts on social media

• 200 articles on newspapers, online newspapers, radio,tv

Festival of Prevention and Innovation in Oncology – 3

Figures

• Awareness campaign targeting italian teenagers

to highlight cancer main risk factors

• With the partecipation of famous footballers and

coaches who met the students together with the

oncologists

Non fare autogol

Non fare autogol - Testimonials

Non fare autogol – Press clippings

Web apps - 1

In collaboration with Corriere della Sera newspaper, 7 apps

dedicated to specific pathologies:

• Lung

• Breast

• Stomach

• Melanoma

• Pancreas

• Ovary

• Prostate

Web apps - 2

The user learn how

to detect and prevent

the risks associated

with a specific cancer,

through an interactive

and multimedia path

which provides simple

questions related to a

specific disease

Oncoline

• An initiative in collaboration with Repubblica newspaper

• An oncology project from patients’ side

• A multimedia platform developed in April 2016 that goes:

online, with a specific website

on paper, with supplemental information on Repubblica Salute

in the community (territory), with public meetings involving Istitutions,

doctors and patients

Oncoline interviews2017 ASCO Meeting, Chicago

Social media

Access to the new drugsOncology Fund

A Campaign that addressed Italian Health Institutions claiming an Oncology

Fund for innovating medicines

The promotion was made through the diffusion of a spot with the AIOM

President Carmine Pinto on social media and national broadcasting TV

Oncology Fund

Press conferences

• Rome 2015, October 23rd AIOM National Congress

• Milan 2015, December 17th

• Milan 2016, March 9th

• Rome 2016, April 12th Senior Italia Federanziani Meeting

• Chicago, IL, USA 2016, June 3rd ASCO Congress

• Copenhagen Denmark 2016, October 8th ESMO Congress

• Rome 2016, October 28th AIOM Congress

Access to the new drugsOncology Fund – Press clippings

Thank you!

3rd aiom national course for medical and scientific...

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