ROXY

Digital Presentation StrategyBy: Rachel Gawel

What is the campaign?

Target Audience

Women

Ages 16 - 25

The BIG IdeaWomen will

own the mountain

this year....

and many more years to come !

How To Reach the Audience

ALSO... !

Digital billboards

Contests for trips to: Alpine Valley, Crystal Mountain and more !

Key Performance Indicators

Increase in Twitter followers

Increase in Facebook likes

Increase in sales

BUDGET

$250/hr x 8hrs a day for 3 months = $180,000

+

$4924.80 x 3 boards x 3 months = $44,323.20

+

$50,000 for unexpected cost

$275,000

Summary