451 research apperian webinar
DESCRIPTION
We’re calling it: 2013 is the Year of the Enterprise Mobile App! Are you prepared to transform your business with increased mobile productivity? Mobile management solutions are proliferating: MDM, MAM, MBAAS, Virtualization, Containers, NAC, SDN. Which makes the most sense for your business and when?TRANSCRIPT
Are You Ready? 2013 Is the Year of the Enterprise Mobile App Chris Hazelton Research Director, Mobile & Wireless 451 Research Stephen Skidmore Director of Product Marketing Apperian
Welcome Chris!
Chris Hazelton Mobility Analyst
Mobility & Wireless Research Prac6ce
Company Overview
§ One company with 3 opera6ng divisions
§ Syndicated research, advisory, professional services, datacenter cer6fica6on, and events
§ Global focus
§ 200+ staff § 1,300+ client organiza6ons: enterprises, vendors, service providers, and investment firms
§ Organic and growth through acquisi6on
Bonus for AOending Today’s Webinar!
• Abstract of key findings in the “Mobile Management Disorder” Report
• 30-‐day free trial of 451’s Market Insight Service
Mobile Strategies
Mobile Strategy
MDM
Device
Management
MAM App
Management
Containers
Virtualization
MBaaS
Methods for managing enterprise mobility
Server/Backend
PIM container
NAC
MBaaS
MDM
Network Device App
Mobile virtualiza6on
Applica6on virtualiza6on
MAM
Level of A
dop6
on
High
Low Range of Control
App container
Mobile VPNs
Poll
What mobile strategies are you using or interested in? • None Yet • Mobile Device Management • Mobile App Management • Virtualiza6on • Containers
MDM and BYOD considera6ons
Privacy Power of IT Relevancy to core business
BYOD considera6ons for apps
1. Access and iden6ty management – app should integrate or support an access management setup
2. Apps should have logging, event trigger, and error repor6ng mechanisms built into the app
3. Data storage key to app architecture-‐ how much data do organiza6ons want stored within local app database
Poll
Do you plan to support BYOD? • No • Yes, with MDM • Yes, with MAM • Yes, with no restric6ons
Poll
Sanc6oned BYOD ac6vi6es? • Access to corporate email • Access to web-‐based tools & apps • VPN into corporate networks • Remote access to company-‐owned PC • Use of company-‐specific Apps
451 Results
Source: 451 Research ChangeWave – Q1 2013 Corporate IT Spend, November 2012 n: 783
© 2013 Apperian Inc. All rights reserved.
Innovation & ROI
Phase IV “Secure & Manage apps”
Phase III “Deploy apps”
Phase II “Build apps”
Phase 1 “Device Management”
Enterprise Mobility Growth Curve
time
Devices Apps
© 2013 Apperian Inc. All rights reserved.
MDM?
Source: 451 Research, Mobile Management Disorder, Dec 2012
© 2013 Apperian Inc. All rights reserved.
and MAM?
Source: 451 Research, Mobile Management Disorder, Dec 2012
Mobile Management Area of Applicability
Mobile Virtualiza6on
Container
MDM
Data Classifica+on Public Private Regulated Classified
Relevancy to Core Business
Cri+cal
Fully Tiered
Mobility Management Maturity
Essen+al
Comprehensive
Primary
Targeted
Secondary
Unsupported None
High Medium Low Risk Tolerance for Mobility
MAM Area of Applicability
MAM Area of Applicability
Future Reach
Development App Store Custom External Internally Developed
Relevancy To Core Business
Cri+cal Highly Vola+le
Data Format
Essen+al
Primary Fluid
Secondary
None Sta+c
Public Private Regulated Classified
Data Classifica+on
Poll
In this map, where do you see your company ?
A
B
C D
E
Next Steps
• Iden6fy where you are in these maps • If just bringing in devices, begin to think about Apps • If just a few apps, star6ng thinking about how you will deploy • If more mature, have IT be central to the control and acquisi6on
process of your app strategy.
• Of course… • Read the abstract • Sign up for your 30 day free trial!
Poll
What topics would you like to see next? • Scaling a mobile solu6on quickly • Developing a mobile strategy • Reducing BYOD concerns & complexi6es • Protec6ng Apps and Data • Driving high levels of adop6on
Ques6ons? Comments?