5 key pre-requisites to successful forum marketing

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5 Key Pre-requisites to Successful Forum Marketing

Many online businesses are using forum marketing as part of their overall businessstrategy and with much success. Forums being platforms on which ideas can beexchanged on particular topic easily allows marketers to identify the interest andconcerns of the participants.

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Having information like this allows online promoters to bypass the time consumingand sometimes costly process of market research.As rosy as this may all seem on the surface for online marketers there is much moreinvolved when it comes being able to successfully market anything at a forum. Thistype of online marketing requires a degree of commitment. Forums, by nature are NOTopen marketplaces like for instance a flea market and shouldn’t be regarded as such.People arrive at a forum with questions and concerns and generally don’t expect to be

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met with any sales tactics or pressure. In fact many forums invoke certain rules tomonitor and regulate this type of behavior. First and foremost your willingness andability to work within and abide by these rules will set the tempo for any marketingsuccess you hope to achieve.

In order to effectively promote anything within a forum will involve a good degree of‘relationship marketing’ incorporating a bit of finesse. A willingness to get involved inthe discussions and contribute in a helpful manner is a primary requirement.

Let’s look at 5 pre-requisites that will need to be met in order for you to increase youronline marketing effectiveness within a forum:

RELEVANT FORUMS

With a little due diligence and research you’ll want to select ONLY forums related toyour market. This type of ‘target marketing’ enables you to focus exclusively on anaudience most likely to have a want or need for your product. This is a majoradvantage you have since forums are generally clearly define for you, allowing you topick and choose what would be the best match for what it is you market. In turn yourpromotional efforts should generate nothing but targeted traffic to your site.

POPULAR FORUMS




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The ability to rank the forums thru page or alexa rankings helps quickly eliminate lesspopular sites. By focusing on the most popular i.e. LARGEST forums allows you tobetter optimize your target marketing strategy.

SIGNATURE TAGS are a MUST

Part of your elimination process should be whether or not a given forum even allowsthe use of signature tags. If your intent is to promote anything it makes no sense tosign up if this is disallowed. If the rules do allow signature tags this would also be agood time to familiarize yourself the other rules and regulations pertaining to thisparticular forum.

Remember to keep your signature tag short but descriptive of your product(s) orbusiness.

GET INVOLVED in the DISCUSSIONS – NO REALLY!

Here is where you’ll your relationship marketing expertise will come into play. Withinthe forum don’t expect you can waltz right in and start promoting. You will need todevelop a reputation based upon the ‘quality’ and consistency of your input. To dothis you will need to get involved and pay attention to what it is going on around you.Your ability to contribute over a sustained period of time will get you noticed. At thispoint a certain ‘regard’ and ‘respect’ should be associated with you making any online




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marketing efforts of yours all the more effective.

You’ll find your best results will come from spending some time on a regular basis atthe forum allowing you to interact with both new and old participants. This will giveyou different perspectives and the opportunity to get some questions answered whilealso being able to give intelligent answers to questions asked.

ALWAYS INCLUDE USEFUL CONTENT IN EVERY POST

Blatant online advertising WITHOUT useful content won’t make you very popular orwin you any friends. Avoid the temptation to allow your post to be DOMINATED byany obvious advertising attempts. Remember relationship marketing is more aboutsubtlety and finesse and less about over the top hard selling sales pitches. Your abilityto effectively use any online advertising will be tempered by the reputation youdevelop and MAINTAIN within the forum. You’re involvement is FIRST and PRIMARILYto contribute and SECONDARILY to promote your products or online businesses. It isa delicate balance that needs to be maintained for you to be effective!

Effective forum marketing involves the ability to get involved and positively contributeto discussions BEFORE promoting anything. Abiding by the rules and regulations andgaining the trust and respect of forum members will be the key to your success.




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By John Barney

Posted in Sales by Bnetworking

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