5 Rules to Win Being

YOU

Isha CogbornFounder of Epiphany Institute

CoachIsha.com

Who is Isha Cogborn?

Why do some people

SUCCEED while other

equally-talented people

DON’T?

Today’s Focus

• Building confidence and clarity around your talents, abilities and potential

• Creating a strong, authenticpersonal brand

• Strategies for mutually beneficial professional relationships

USE YOUR T.A.P.E TO DIFFERENTIATE

Rule #1:

Talents +

Abilities +

Passions +

Experiences

= UNFAIR COMPETITIVE ADVANTAGE

Rule #1:

USE YOUR T.A.P.E. TO DIFFERENTIATE

Let’s Talk TAPE…

Rule #2:

BUILD YOUR AUTHENTICPERSONAL BRAND

What is Branding?

“The recognition of a personal connection that forms in the hearts and minds of customers and key audiences through their accumulated experience at every point of contact.”

1. Being who you ARE not whoyou think you SHOULD be

2. Consistently delivering quality results (maximize strengths, minimize weaknesses)

3. Making sure people know what you have to offer

3 Keys of an Authentic Brand

The REAL DEAL

• Decisions aren’t always made on merit alone

• Perception = Reality

• Your brand is your professional currency and the earnings are limitless!

RULE #3:

Identify the Problems You

Can Confidently Solve

WHERE DOES CONFIDENCE

COME FROM?

• Knowledge• Results• Faith

What’s The REAL

Problem?

Without confidence, you’ll always

question if you deserve the

success you achieve.@IshaCogborn

RULE #4:

It’s Not Who You Know,

It’s Who Knows You

QUALITIES OF GREAT

BRAND AMBASSADORS

• May possess a vested interest in the work you’re doing

• Personally want to see you succeed

• Possess influence(not just power or position)

MANAGING STAKEHOLDER RELATIONSHIPS

•Status of important tasks/projects•Accomplishments or milestones•Challenges or unplanned events•Support/resources needed•Upcoming projects or requests

Establish a work process to provide regular updates to stakeholders on:

RULE #5REMEMBER IT’S NOT REALLY

ABOUT YOU

• Stay focused on the value of your work and the impact you make on the big picture.

• Find out how to help people get what they want and you’ll end up getting what you want.