5 step of content marketing

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5 Step Of Content Marketing

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Use Google keyword planner to find relevant keyword phrases that people are searching for to use in your post.

Search Twitter for popular topics related to your keyword and pay attention to the ones getting the most retweets and favorites.

Do a quick Google search to see other pages that are ranking for that keyword.

Create a list of major points you want to get across in your post.

1. Planning & researching your topic:




Don’t let paragraph get too long – they should break up every 2-3 lines or roughly every 300 words of text.

Try to include an image for every 300 words of text. Use sub headers to segment section and break up

your article for easy reading or scanning Create a compelling headline (ideal length: 55

characters) Make use of bullets and lists where applicable Link to other valuable resources in your article

(webpages or your other blog posts) where relevant Spell check!

2. Writing your content:




Aim of 1000-1500 words for a blog post – that is the Google ‘Sweet Spot’ for SEO based on research from serpIQ.

Place your SEO keyword into your blog title. Include your SEO keyword in at least one H2

header. Place your SEO keyword at the very

beginning of your title and H2 header for optimal results.

3. Optimizing your content for research:




Create a custom graphic that shows the title of your blog in an attractive way to increase shares on Pinterest and other networks.

Use click to tweet to include tweetable quotes and start throughout your blog

Create or update an infographic relevant to your chosen topic and include it in your post

Include slideshare presentations or a video

4. Make it shareable:




Send an update to your email list with a link to your blog post. Share your blog post on Facebook and make sure your image

is optimized to look good in Facebook linkpreview for optimal click-through rates

Share on Twitter and include your custom title graphic Share on Pinterest using the custom title graphic Pin to relevant shared Pinterest boards to increase exposure Share your blog post as a status update on LinkedIn on your

personal profile and your LinkedIn company page Use a social sharing plugin like Digg or Flare that allows for

easy social sharing directly from your blog. Consider more niche places to post such as reddit but be

aware of the entiquette of each site’s community before posting.

5. Promote your content:




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