59616338-food-bazaar
TRANSCRIPT
FOOD BAZAARPersonal care-Mens gromming & head to toehome care-fabrikleenrefridgerated productsready to eat-hungry kyaReady to cook-chef zonedry fruitsconfectionariesstaples-golden harvestfuits & vegetables-farm and fresh
own brandscleanmatecaremateDJ&C deosair wick,gloden harvest-Ghee,attapremium harvest-sugar,dhallTasty treatwhite magicsach
Promotions1.Price off/discounts2.Buy'X' get 'Y' free3.Buy 1 get 1 free4.buy 2 get 1 free5.Gift packs with purchase slabs
RMP coupon7.T24-tie-up with tata docomo8.Exchange offers
promotion cycle1.monthly"pehli thalik" offers only on 1st day of the month2.wednesday bazaar offers on all wednesdays3.Monthly savings bazaar offers from 1st to 14th of a month during buying cycle4.monthly offers offers running during whole month5.special offers offers which wil be given on specific days surprisingly
Departments in big bazaarfood bazaarelectronic bazaar
furniture bazaarmen's wearsladies wearskids wearsstationarymusic worldstar sitrafood courtutensilsbagsshoesjewellerygaming zone
About The Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India's leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet of retail space in over 71 cities and towns and 65 rural locations across India. The group owns several leading formats including Pantaloons, Big Bazaar, Food Bazaar, Home Town, eZone and Central. Pantaloon Retail was awarded the International Retailer of the Year - 2007, by the US-based National Retail Federation, the largest retail trade association and the Emerging Market Retailer of the Year 2007 at the World Retail Congress in Barcelona.
Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group's core value of 'Indianness'. The group's corporate credo is, 'Rewrite rules, Retain values'.
Click here to visit http://www.futuregroup.in
About FutureBazaar.com
FutureBazaar.com is the e-commerce arm of the Future Group. FutureBazaar provides an integrated shopping site where consumers are able to buy products from our flagship stores including eZone, Pantaloons and Big Bazaar online and get home delivery of products.
FutureBazaar delivers across more than 1500 cities and towns in India covering 16,000 pin codes. FutureBazaar carries genuine products and offers manufacturer's warranty (as opposed to Seller's warranty) which most other sites offer.
FutureBazaar offers products where the complete supply chain is managed by Future Group entities unlike other sites that are marketplaces.
By the virtue of being a part of Future Group, FutureBazaar is able to offer a wide range of genuine products at very competitive prices, confidence of buying from a trusted source and the convenience of returning in our physical stores.
About Big Bazaar
Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers.
At Big Bazaar, you will definitely get the best products at the best prices - that's what we guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience.
Click here to find out where you can shop at the Big Bazaar closest to you.
Big Bazaar :: Coimbatore Address : Golden Mall, 501, Opp. Anakara Street, Coimbatore Pincode : 641001 State : Tamil Nadu Phone : 0422 - 4358 515
Future Group was founded on a simple idea: Rewrite rules, retain values. This fundamental belief created a new kind of marketplace, forever transforming Indian retail. Today our core values continue to guide how we do business and improve the quality of life of the people we serve.
At Future Group we are committed to being a catalyst of positive change in the communities, societies and business sectors in which we operate. We envision India’s transformation into the legendary 'Sone Ki Chidiya' (golden bird), taking wings once again to reach greater heights.
We take pride in our Indianness. Our belief in inclusiveness for long-term sustainable growth and economic prosperity evokes trust among consumers, employees, suppliers, partners, shareholders and the community
MISSION
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we
do. We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.
CORE VALUES
Indianness: Confidence in ourselves. Leadership: To be a leader, both in thought and business. Respect & Humility: To respect every individual and be humble in our
conduct. Introspection: Leading to purposeful thinking. Openness: To be open and receptive to new ideas, knowledge and
information. Valuing and Nurturing Relationships: To build long term relationships. Simplicity & Positivity: Simplicity and positivity in our thought, business and
action. Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of nature.
1991Launch of BARE, the Indian jeans brand.1992Initial public offer (IPO) was made in the month of May.1994The Pantaloon Shoppe – exclusive men’s wear store in franchisee format launched across thenation. The company starts the distribution of branded garments through multi-brand retailoutlets across the nation.1995John Miller – Formal shirt brand launched.1997Pantaloons – India’s family store launched in Kolkata.2001Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain launched.2002Food Bazaar, the supermarket chain is launched.2004Central – ‘Shop, Eat, Celebrate in the Heart of Our City’ - India’s first seamless mall islaunched in Bangalore.2005Fashion Station - the popular fashion chain is launched all – ‘a little larger’ - exclusive storesfor plus-size individuals is launched
2006
Future Capital Holdings, the company’s financial arm launches real estate funds
Kshitij and Horizon and private equity fund in division. Plans forays into insurance
and consumer credit Multiple retail formats including Collection Furniture Bazaar,
Shoe Factory, E-Zone, Depot, and futurebazaar.com and are launched across the
nation. Group enters into joint venture agreements with ETAM Group and Generali
AWARDSIndian Retail Forum Awards 2008The INDIASTAR Award 2008Retail Asia Pacific 500 Top Awards 2008Coca-Cola Golden Spoon Awards 2008The Reid & Taylor Awards For Retail Excellence 2008Platinum Trusted Brand Award Images Retail Award 2005,06DLF Award 2004
product
Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys, etc of various brands like Levis, Allen Solly, Pepsi, Coca- Cola, HUL, ITC, P&G, LG, Samsung, Nokia, HP etc.
Big Bazaar also promotes a number of in house brands like:
DJ & C Tasty Treat Clean Mate Sensei Care Mate Koryo and 44 other brands.
Pricing:
The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques:
Value Pricing (EDLP – Every Day Low pricing): Big Bazaar promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping.
Promotional Pricing: Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs. 99, Rs. 49, etc.) is also used to
attract customers. Big Bazaar also caters on Special Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja).
Differentiated Pricing: Differentiated pricing i.e. difference in rate based on peak and non-peak hours or days of shopping is also a pricing technique used in Indian retail, which is aggressively used by Big Bazaar.
e.g. Wednesday Bazaar
Bundling : It refers to selling combo-packs and offering discount to customers. The combo-packs add value to customer and lead to increased sales. Big Bazaar lays a lot of importance on bundling.
e.g. 3 Good Day family packs at Rs 60(Price of 1 pack = Rs 22)
5kg oil + 5kg rice + 5kg sugar for Rs 599
Place:
The Big Bazaar stores are operational across three formats — hypermarkets spread over 40,000-45,000 sq ft, the Express format over 15,000-20,000 sq ft and the Super Centers set up over 1 lakh sq ft. Currently Big Bazaar operates in over 34 cities and towns across India with 116 stores. Apart from the Metros these stores are also doing well in the tier II cities. These stores are normally located in high traffic areas. Big Bazaar aims at starting stores in developing areas to take an early advantage before the real estate value booms. Mr. Biyani is planning to invest around Rs 350 crore over the next one year expansion of Big Bazaar. In order to gain a competitive advantage Big Bazaar has also launched a website www.futurebazaar.com, which helps customers to orders products online which will be delivered to their doorstep. This helps in saving a lot of time of its customers.
Promotion:
The various promotion schemes used at Big Bazaar include:
“Saal ke sabse saste 3 din” Hafte ka sabse sasta din “Wednesday bazaar” Exchange Offers “Junk swap offer” Future card(3% discount) Shakti card Advertisement (print ad, TV ad, radio) Brand endorsement by M.S Dhoni and Asin
Big Bazaar has come up with 3 catchy lines written on hoardings taking on biggies like Westside, Shoppers stop and Lifestyle. They are:
“Keep West- aSide. Make a smart choice!” “Shoppers! Stop. Make a smart choice!” “Change your Lifestyle. Make a smart choice!”
People:
Well trained staff at stores to help people with their purchases Employ close to 10,000 people and employ around 500 more per month. Well-dressed staff improves the overall appearance of store. Use scenario planning as a tool for quick decision making multiple counters
for payment, staff at store to keep baggage and security guards at every gate, makes for a customer-friendly atmosphere.
Process:
Big Bazaar places a lot of importance on the process right from the purchase to the delivery of goods. When customers enter the stores they can add the products they which to purchase in their trolley from the racks. There are multiple counters where bill can be generated for purchases made. Big Bazaar also provides delivery of products over purchases of Rs. 1000.
Physical Evidence:
Products in Big Bazaar are properly stacked in appropriate racks. There are different departments in the store which display similar kind of products. Throughout the store there are boards/written displays put up which help in identifying the location of a product. Moreover boards are put up above the products which give information about the products, its price and offers. Big Bazaar stores are normally ‘U shaped’ and well planned & designed
Strengths
Premium location
Huge display area
No other big bazaar in nearby areas
Less service time
Wide range of products
Computerized technology
EDLP
Weakness
Unorgnised display of products
Low customer service
Unavailability of brands in clothes and apparelsection
Perception of customer: low quality
Lack of supply chain like other big player
Opportunity
Early Entry in Indian Retail
Changing lifestyle of people
Recovery from recession
Evolving consumer preferences
Target area more prone to developments
Global Expansions
In-store Experience Improvements
Threats
Unorganized retails: local kirana store
Lowering margin
Emerging competition specially from foreigncompetitors
Increasing real estate price and rental
Government policies like complex sales and excisepolicies
Economic Conditions
Food bazaar
by V S Rama Rao on October 14, 2010
Food bazaar stocked on an average 10,000 stock keeping units (SKUs) and occupied on an average 5,000 square feet of retail space. It was modeled on the Indian mandi, where customers could touch feel and chose products supplemented by packaged foods for western shoppers. The products sold were categorized as:
1) Processed Food & Non Food (Hungry Kya).2) Dry Staples (Golden Harvest)3) Wet Staples (Chill station).
The processed Food and Non Food category contributes 60% of Food bazaar sales. This category includes a mix of products for a large number of FMCG companies and a wide range of imported products, health foods, and specialty foods. Dry Staples includes dry groceries like rice, wheat, dal, spices etc, this a category contributes 30% of the sales. Wet Staples includes fruits and vegetables. This contributes 10% of the sales.
Local flavors and varieties are made available through the shop model, by arrangements with leading vendors in each city. The company has launched Food Bazaar Masalas, Food Bazaar Tea and premium Harvest Pulses.
While Big Bazaar today, includes Food bazaar the management has also rolled out Food bazaar independently in locations and is considering rolling out Food Bazaar as a part of Pantaloons and as a part of neutral – the integrated seamless mall being developed by Pantaloon.
While apparel still continuers to be the largest selling category at Big Bazaar contributing to over 40% of the sales in a short span, the share of food sales has increased rapidly to 25.74%.
Managing the supply chain
The management opted for the consolidator model for the new merchandise categories that it sought to introduce. This was largely done for those products that were manufactured or produced across the country like steel utensils and food grains but were sold in the unorganized sector. Consolidators were traders/ proprietors in specific products. For most of the players in the unorganized market it is difficult to deal with an organized retailer. The consolidator was already a player in that sector and provided them with the ease and comfort of a face to face relationship. At the same time because of his knowledge and access to the market, he was able to put together he product line with ease and at the best possible prices. This reduced the lead time and also enabled the company to go ahead with its expansion.
This model provided the consolidators an opportunity to expand their business without becoming employees of the company. Due to the large scale of volume, the consolidator could operate at low margins ranging from 1% to 3%.
Distribution is decentralized. There is a warehouse attached to each store so that the ownership of the merchandise is held by a particular center. Initially the stock turnover was three months, which is now down to two months in the new stores where you do not really have a precedent or background.
Organization structure
The organization structure for Big Bazaar is flat in nature. For big bazaar the divisions are Apparel, Non Apparel and the New Business Division, which includes Gold, Footwear and the shop in shops. For food bazaar a separate team has bee created which again works independently.
About 1,800 people work for Big Bazaar directly. Support and Ancillary services comprise of another 400 people. A new trainee is put through a basic three day training program before going on the shop floor. Evaluation is done every six months.
Encouraging Loyalty
In the year 2003, the management launched the Big Bazaar ICICI bank co-branded credit card aimed at promoting customer loyalty. On the purchase if Rs 1,500 or more, the customer has the option of making a payment by three EMIS, without any charges. For every Rs 100 spent on shopping four reward points are awarded. The company is looking at the possibility of providing free home delivery to the cardholders.
Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 148 Big Bazaar stores in 80 cities and towns across India.
Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.
Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet of retail space. While the larger metropolises have Big Bazaar Familycentres measuring between 75,000 square feet and 1,60,000 square feet, Big Bazaar Express stores in smaller towns measure around 30,000 square feet.
Most of the Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products.
Big Bazaar is part of Future Group and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, that is listed on Indian stock exchanges.
Timeline
[edit] 2001
Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad[1]
[edit] 2002
Big Bazaar - ICICI Bank Card is launched.
Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street Phoenix
[edit] 2003
Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon
[edit] 2004
Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar awarded the country’s most admired retailer award in value retailing and food retailing segment at the India Retail Forum
A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnover on a single day
[edit] 2005
Initiates the implementation of SAP and pilots a RFID project at its central warehouse in Tarapur
Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting customers to exchange household junk at Big Bazaar
Electronic Bazaar and Furniture Bazaar are launched
[edit] 2006
Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367 shopping bill. The Sangli farmer becomes Big Bazaar’s largest ever customer.
Big Bazaar launches Shakti, India’s first credit card program tailored for housewives
Navaras – the jewellery store launched within Big Bazaar stores
[edit] 2007
The 50th Big Bazaar store is launched in Kanpur Big Bazaar partners with Futurebazaar.com to launch India's most popular
shopping portal Big Bazaar initiates the Power of One campaign to help raise funds for the
Save The Children India Fund Pantaloon Retail wins the International Retailer of the Year at US-based
National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.
[edit] 2008
Big Bazaar becomes the fastest growing hypermarket format in the world with the launch of its 101st store within 7 years of launch
Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar
Big Bazaar joins the league of India’s Business Superbrands. It is voted among the top ten service brands in the country in the latest Pitch-IMRB international survey
[edit] 2009
Big Bazaar opens its second store in Assam at Tinsukia Big Bazaar initiates Maha Annasantarpane program at its stores in South
India – a unique initiative to offer meals to visitors and support local social organisations
Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India
[edit] 2010
Future Value Retail Limited is formed as a specialised subsidiary to spearhead the group’s value retail business through Big Bazaar, Food Bazaar and other formats.
Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year. Adjudged the most preferred Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop
Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million customers visiting its stores
About The Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India's leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet of retail space in over 71 cities and towns and 65 rural locations across India. The group owns several leading formats including Pantaloons, Big Bazaar, Food Bazaar, Home Town, eZone and Central. Pantaloon Retail was awarded the International Retailer of the Year - 2007, by the US-based National Retail Federation, the largest retail trade association and the Emerging Market Retailer of the Year 2007 at the World Retail Congress in Barcelona.
Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group's core value of 'Indianness'. The group's corporate credo is, 'Rewrite rules, Retain values'.
About Big Bazaar
Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers.
At Big Bazaar, you will definitely get the best products at the best prices - that's what we guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience.
Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 148 Big Bazaar stores in 80 cities and towns across India.
Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.
Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet of retail space. While the larger metropolises have Big Bazaar Familycentres measuring between 75,000 square feet and 1,60,000 square feet, Big Bazaar Express stores in smaller towns measure around 30,000 square feet.
Most of the Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products.
Big Bazaar is part of Future Group and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, that is listed on Indian stock exchanges.
Timeline
2001
Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad[1]
2002
Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in
Mumbai at High Street Phoenix
2003
Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon
2004
Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar awarded the country’s most admired retailer award in value retailing and food retailing segment at the India Retail Forum
A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnover on a single day
2005
Initiates the implementation of SAP and pilots a RFID project at its central warehouse in Tarapur
Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting customers to exchange household junk at Big Bazaar
Electronic Bazaar and Furniture Bazaar are launched
2006
Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367 shopping bill. The Sangli farmer becomes Big Bazaar’s largest ever customer.
Big Bazaar launches Shakti, India’s first credit card program tailored for housewives
Navaras – the jewellery store launched within Big Bazaar stores
2007
The 50th Big Bazaar store is launched in Kanpur Big Bazaar partners with Futurebazaar.com to launch India's most popular
shopping portal Big Bazaar initiates the Power of One campaign to help raise funds for the
Save The Children India Fund Pantaloon Retail wins the International Retailer of the Year at US-based
National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.
2008
Big Bazaar becomes the fastest growing hypermarket format in the world with the launch of its 101st store within 7 years of launch
Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar Big Bazaar joins the league of India’s Business Superbrands. It is voted
among the top ten service brands in the country in the latest Pitch-IMRB international survey
2009
Big Bazaar opens its second store in Assam at Tinsukia Big Bazaar initiates Maha Annasantarpane program at its stores in South
India – a unique initiative to offer meals to visitors and support local social organisations
Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India
2010
Future Value Retail Limited is formed as a specialised subsidiary to spearhead the group’s value retail business through Big Bazaar, Food Bazaar and other formats.
Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year. Adjudged the most preferred Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop
Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million customers visiting its stores