6 best practices for dynamic product ads campaigns on facebook
TRANSCRIPT
Adphorus | Facebook Marketing Partner
Dynamic Product Ads (DPA) is an ad format that allows product retargeting on a cross-device level, which means you can reach people on desktop, mobile and tablet.
Conversion RateX3
CPC65% lower
Get the most out of Dynamic Product Ads
We have seen up to 3 times increase in conversion rate and 65% decrease in Cost per Conversion.
To help you get the best out of your DPA campaigns, we’ve put together the top tips and best practices!
Using the events on your custom audience pixel, you can create the following audience types on Adphorus:
• Viewed but not bought
• Added to cart, but not bought
• Viewed or added to cart, but not bought
Or you can come up with your custom remarketing scenarios
Adphorus | Facebook Marketing Partner
Audience segmentation allows you to tailor your ads to users in different stages of the sales funnel
Adphorus | Facebook Marketing Partner
Custom remarketing scenarios
You can create an audience from users who:
• Changed the search criteria,
• Ranked based on specific information (such as price, date etc),
• Picked the color of the product
as they indicate further indication of purchase intent.
Adphorus | Facebook Marketing Partner
Give higher bids for those with a history of spending more money
• Choose custom targeting on your Product Audience
Showing your ads to a more qualified audience increases your ROI (Return on Invesment)
• For example ‘’Target users with an LTV of more than $1000, or with an average basket size of $100’’
• This will allow you to show your ad to a more qualified audience
Adphorus | Facebook Marketing Partner
The best way to avoid:
• Exclude audiences of one campaign from the others
• Do not run all the campaigns at the same time
Overlapping audiences result in decrease in overall campaign performance
Overlapping audiences occur when your ads are competing against each other
Adphorus | Facebook Marketing Partner
• Make sure to retarget users browsing your products inside your app.
• Add mobile app events to your app to use Dynamic Products Ads for your mobile audience.
Ability to target users across device allows you to reach more potential customers
Increase conversation rate with cross device targeting
Adphorus | Facebook Marketing Partner
Performance marketers usually prefer to use CPC. You should also try oCPM and even CPM bid types to win more auctions, as long as you have a high conversion rate.
• Cost Per Click (CPC)
• Cost Per Thousand Impressions (CPM)
• Optimized CPM (oCPM)
• Cost Per Action (CPA)
Bidding types
Win more auctions
Adphorus | Facebook Marketing Partner
Create multi-product ads showing up to 5 products in one post based on users’ previous activity on the website
Using multi-product ads increases conversion rates
Showing more products on an ad increases the chances of turning your potential customers into actual shoppers