Presented By – Siddheshwar Bhagunde

1. B.C.A (Bachelors in computer application) 2. MBA from MET (Digital business management)3. Intern At PEHLAJOB – Online Job Portal

PROJECT ON – FACEBOOK SUCCESS TIPS AND STORIES

Submitted To Prof. Yogesh Udgire

CAMPAIGN TIPS

THE BEST DAYS TO POST ON FACEBOOK (INDUSTRY WISE)

Successful campaign no 1

Grey Poupon: Society of Good TasteGrey Poupon Is A Brand Of Dijon Mustard That’s Particularly Popular In The US

Campaign Name- Society Of Good Taste

Strategy Their Strategy Wasn’t So Much About Quantity Of ‘Likes’, But The ‘Quality’, Referring To Itself As The “…Most Discerning Page On Facebook.”

•Searching a user’s profile and timeline, Grey Coupon would deliver a refinement score based on things like number of friends, check-ins, likes, and even their use of grammar.• Access was granted only to the top percentile who were given exclusive content and rewards. •Those who weren’t deemed to be worthy, had their ‘like’ rescinded and were asked to work on improving their profile before applying again.

REWARDS OFFERED – ACESS TO THIER CONTENT , CHAUFFEUR DRIVEN CAR FOR THE WEEKEND.

ALMOST 35000 WERE DENIED TO LIKE THE PAGE AND ASKED TO WORK ON THEIR PROFILES

100,000,000 IMPRESSION WERE CREATED

BRANDS FAN BASE ROSE BY OVER 3000%

THE CAMPAIGN SECURED THEM COVERAGE IN THE LIKES OF THE

NEW YORK TIMES.

Successful campaign no 2

The Pepsi ‘Like’ machine

“The Like machine – a vending machine that won’t accept money, only ‘Likes’.”

• They Built A Vending Machine That Dispatches A Free Can Of The Carbonated Cola Beverage Whenever You Show Your Affection For The Brand On Facebook.

• It was first used at the Beyonce concert in Antwerp, Belgium.

• You can Like the brand via your Smartphone and a can will appear from the machine as if by magic. Or, you can use the touch screen on the front of the vending machine to log-in to your account.

This perhaps leans less towards a Facebook campaign , but used facebook to sample its product.

Successful campaign no 3

Obermutten: A little village goes global“In Switzerland’ , there are several tiny, beautiful villages.

Unfortunately, no-one’s ever heard of them.”

GOALWith A Population Of Less Than A Hundred, The Town Of Obermutten In Switzerland Was Looking For A Way To Put Itself More Prominently On The World Map

CAMPAIGN•Launched A Facebook Page•After Launching A Facebook Page, It Invited People To ‘Like’ The Page To Have Their Photos Posted To The Physical Bulletin Board In The Village•Things Went Pretty Viral, Gleaning Media Coverage Around The World And The Pictures Became Too Much For The Little Bulletin Board To Cope With

• Fan base from over 32 countries and every continent in the world• More than 60 million people have seen or read about the county because

of facebook.• Traffic on the tourism website searching for the country increased by

250%.• 1000s have promised to visit and 100s have already done so.

Successful campaign no 4

Adam Tensta: One Copy Song“One Copy Song is a Facebook app that allows only one

person to listen at a time, before it has to be passed on to someone else.”

•It was the times when because of the availability of iTunes etc emerging artists were kind off getting lost in the noise.

•It was then that  Swedish rapper Adam Tensta wanted to create something a little…different.

•He created a facebook app. Once you installed the Facebook app, you could listen to the song only if it’s available, meaning nobody else was listening to it at that time. 

•If someone else was listening, you could sign up, wait in line and get a message when it was your turn.

•If you wanted to jump up 15 people you had to create a buzz about it through twitter or other social platforms.

1)The Song Was Heard In Over 40 Countries2)Facebook Page Has Got Exposure To More Than 20%3) The Song Has Been To More Countries Than He Has

Successful campaign no 5

C&A: Fashion Like

According to those in the know about fashion, women like to get advice when shopping for new outfits. So what more advice would you need than the Facebook masses?

CAMPAIGN

The Brazilian arm of C&A put clothes from its new collection on Facebook, encouraging people to click ‘Like’ for the items they preferred.

 These were then counted in real time on the physical hangers of the actual clothing in the store, thus revealing the popularity of each item.

Thus helping thousands of women find the ideal outfits

•More than 8,800000 people were impacted•1000 like per hour•Major part of the collection was sold out in one day