Laura Sancho torné @lstorne

1863: Red Cross 1920: Service Civil International // CCIVS

1967: 1st humanitarian crisis with Global media coverage

- Biafra (Nigeria)

1971: Doctors without borders “No pictures, no indignation”

Unesco 1980 – Mac Bride report 85 -95: concentration, commercialization of media 1982: SCI Catalonia 1986: Spanish Voluntary Platform+ CONGDE 1989: Catalan Voluntary Platform FCONGD // Ethic Code 2003: CONCORD 2006: Ethic Code CONCORD

Well done!!

>> Respect for the dignity of the people concerned;

>> Belief in the equality of all people;

>> Acceptance of the need to promote fairness, solidarity and justice.

- Respect equality, solidarity, justice; - Images or depicted situation in its immediate and in its wider context - Avoid potentially stereotypes, sensationalize or discriminate against

people, situations or places; - Full understanding, participation and permission of the subjects; - Ensure those whose situation is being represented have the

opportunity to communicate their stories themselves; - Conform to the highest standards in relation to human rights,

children’s rights and protection of the vulnerable people.

Don Mc Cullin, 1967

Biafra, Nigeria

MEDIA

Kevin Carter, 1994 – Pulitzer

Sudan

2013

Somalia

HUMANITARIAN FRAME: emergencies, catastrophes, spectacle…

PRIVATIZATION / Media influence….

http://www.dec.org.uk/appeals/haiti-earthquake-appeal

http://www.dec.org.uk/appeals/gaza-crisis-appeal

DO WE REALLY CHANGE THE WORLD?

Maybe we are wrong!!!!

Is this the model we want?

Are we following our ethic codes?

RESEARCHES

Yes, we are wrong!!!

OXFAM, 2011

Finding frames: new ways to engage the U.K. public in global poverty www.findingframes.org

FINDING FRAMES THEORY

* Poor understanding of the political causes that generate global North-South inequalities (EX)

- Northern publics in the rol of “dominant givers” and Southern “grateful receivers” * The NGOs have fuelled and strengthened the “little engagement” model: give money, sign virtual request - NGO are mere conduits in a predominantly transactional model

-Business practices, prioritizing fundraising and campaigning: “cheap participation”!

CONCLUSIONS

Dev Reporter Network: - Network: journalists and communicator officers for development, human rights, peace - France, Italy, Catalonia Catalonia Dev Reporter, two researches FCONG (FINDING frames), 2013: - The communication of NGO from FCONG - The discourse of the catalan media

-Code of Ethics, some breaches

-Hybridism of two models: the traditional and the alternative

-Invisibility of southern countries and lack of information of quality - Difficult relationship with media - Social media to inform, not to speak!

WE CAN NOT CONTROL: -Business/audience pressure (money, publicity) -Ideological position -WE CAN INFLUENCE: - Our press releases can influence the journalistic approach - Media use NGO as source information - The citizenship culture and awareness towards a issue. We have to work with media but also with society!! - The individual journalist is the one that can help us to publish good information. We need to build trust relationship!

1. Authentic, genuine NGO 2.0: - Website as a meeting point - Transparency - Dialogue - Engagement - Social trust - Community gardeners - Use your resources!!!

Organization culture

2. - Messages, proposals and alternatives to complete collectively: -Networks of empowered activists -Processes, not results To change laws, but promoting participation, La PAH (tests) 3.- Meeting spaces and activities, both virtual and face to face: - Click activism + off line meetings and actions - Participation packs, Kony2012

4.- Arguments and emotions, always collective -Researches, studies adapted to our different publics - Different versions and formats - To adapt language - Take care of the media, but relax!

We have the best study, but our target, the youth, don’t understand anything!!! ;-(

5.- Communication is in the air! Everyone/ everything is communicating! 6.- Make it simple for participation - Campaigns without expiration - Avoid interventionism, control - Smaller targets -Different campaign elements for different engagement levels - Run away from charity ASAP - Networking! - Evaluations with social approaches PAH, yes we can!

Ok, it’s not advocacy,… but the communication that we are using to get funds can influence our future advocacy campaign?

A media campaign of a NGO that work for Human Rights to find fundraising, partners and memberships to sustain the activity

https://www.youtube.com/watch?v=Y4MnpzG5Sqc (15)

https://www.youtube.com/watch?v=3iIkOi3srLo

https://www.youtube.com/watch?v=oJLqyuxm96k

https://www.youtube.com/watch?v=xbqA6o8_WC0

Accord on Fire and Building Safety in Bangladesh: H&M, Inditex, C&A, PVH, Tchibo, Tesco, Marks & Spencer, Primark, El Corte Inglés, Mango, Carrefour, Sainsbury's, Benetton… Foto: Taslima Akhter

Migrant Files Data Journalism Awards 2014

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@lstorne @montsanto @LaFCONG @CatDevreporter