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Successful CampaignsBrief overview of campaign planning, execution and results

2Successful Campaigns

NetBenefit identified a great position to kick start a thought leadership PCI campaign. In 2011 very little was known about the PCI process. As a merchant we had experience of the 12 step process and knowledge from a hosting perspective.

PCI education marketing campaign:

1. Whitepapers2. Leading Industry Partnerships 3. Thought leadership event series 4. Videos

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4Industry Experts & Peer to Peer networks

5Industry Experts & Peer to Peer networks

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Write Here the Title

Subtitle hereBecause companies are legal persons, they also

may associate

Write Here the Title

Subtitle hereBecause companies are legal persons, they also

may associate

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Write Here the Title

Subtitle hereBecause companies are legal persons, they also

may associate

Write Here the Title

Subtitle hereBecause companies are legal persons, they also

may associate

9Minimum Budget - Maximum Impact

DESIGNATE A MEDIA SPOT IN THE OFFICE

CAPTURE A SHORT 1-3 MINUTE VIDEO BLOG AIMED AT THE RELEVANT PERSONA

LIGHTS

SEND LINKEDIN INVITES TO ATTEND WEBINAR, EVENT OR WHITEPAPER DOWNLOAD

ACTION

CAMERA

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Respond to a vulnerability, product release or compliance debate in real-time,

A clear display of certifications and awards within the office,

Awards and certifications

Creating an opportunity to prompt debate within target groups online,

Recognition & Response

Enhancing the sales team presence in the industry sector,

Event / Whitepapers

Very quick and easy way to help drive organic SEO

SEO and PPC

Association of Industry speakers helps raise brand profile/awareness

Thought leader content

VIP Partnership Lounge

Discuss topics in real-time

11VIP Partnership Lounge

Knowledge bank

Loyalty schemeReducing payment terms, adding staging environment, creating focused training event is an example of ways we offered a loyalty scheme

Aimed at the top clients we want to grow accounts with, or who influence or recommend us to other companies

Exclusive members

AdvocatorsMany individuals move

companies we liaise with them at their new company with the

same VIP offering

We offered this loyalty scheme to customers based on enabling

us to grow opportunities with the business or recommendations

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13VIP Lady Gaga Campaign

Email campaign

Demonstration of technology and product

VIP Referral campaign

Brand association and endorsement

14VIP Lady Gaga Campaign

Video campaign

Demonstration of technology and product

VIP Referral campaign

Brand association and endorsement

15VIP Lady Gaga Campaign

Video campaign

Demonstration of technology and product

VIP Referral campaign

Brand association and endorsement

16VIP Campaign Integration

Integration with other campaigns and events

17VIP Campaign Integration

18VIP Campaign Integration

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Thank you