Jen Sieger @jensieger linkedin.com/in/jennifersieger

6 steps to leveraging social media to establish yourself as a thought leader

One year in social My results

Followers went from 220 to 6,300

#20 on Cloud Social Influencer Power 100

Top 2% of social sellers in the computer software industry on LinkedIn

Klout score of 59

Top 0.2% of people talking about cloud computing on Twitter

Over 1M impressions on Twitter

Countless connections

What is social selling and why should you care? Social selling is all about leveraging your brand to help you build relationships and fill your pipeline.

74%

46%

of all internet users are on social networking sites

of online users count on social media when making a purchase decision

Sources: Pew Internet Project & Nielsen

Six steps for leveraging social media to drive meaningful sales and marketing connectionsDefine your personal brand and goals for

engagement1

Establish your presence2

Build your network3

Build and share relevant content4

Listen, engage, and respond5

Measure results and refine your approach6

Step 1Define your personal brand and goals for engagement

What do you want to be known for?

What are you passionate about?

What do you want to accomplish?

Step 2Establish your presence

Set up and optimize your LinkedIn profile• Make sure your profile is 100% complete• Clearly define your role and expertise• Include a professional picture

Set up a Twitter profile• Provide a brief description of your role or “brand”• Include interests and focus areas you will

be tweeting about• Include a professional picture

Connect with partners and customers via LinkedIn prior to your meetings

Join industry or other networking groupsFollow key thought leaders, showcase pages, etc.

Use Crowdfire to “copy” followers of others like you

Use tools on LinkedIn and Twitter to identify people you know

Step 3Build your network

Step 4Build and share relevant content

Decide on your focus

Leverage tools to identify interesting content

Establish your voice and curate your own content

Leverage tools to schedule content

Add commentary when you retweet, don’t simply just share

Monitor and comment on your contacts’ posts. Add value and insight on topics of interest.

If you are in sales, monitor what is top of mind for your key prospects. Use this information to form relationships and address topics that are important to themIf you receive inquiries, respond via 24 hours Thank people for feedback

Step 5Listen, engage, and respond

Step 6Measure results and refine your approach

Twitter: http://analytics.twitter.com• Review demographic details about your followers• Analyze results of your tweets— impressions,

engagements, etc.• Don’t be afraid to repost the same tweets,

especially those that were the most popular!

Klout: www.klout.com• Monitor your Klout score• Use #hashtags to help increase the findability

of the content you are sharing• Optimize when you share your content based on

the activity level of your audience (Klout will recommend the top three times per day)

LinkedIn: • Check your social selling index• Follow the guidance for improving your presence

Let’s Connect!