blogging establish yourself as the local expert
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Establishing Yourself as The Local Community Expert. How and Why REALTORS Blog.TRANSCRIPT
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Social Network Marketing
Blogging - Establish yourself as a local expert
Brad AndersohnCommunity Manager
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What is a blog?
•A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video
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Why Realtors® Blog
•Establish Expertise with Consumer
•Local Market Knowledge
•Transactional Expertise
•Hyper-Local Information
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Local Market Knowledge
•Pricing trends
•Inventory
•Analysis of Data ****
•Expertise
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Transactional Expertise
•The process
•Pricing opinions
•Marketing Strategies
•Negotiation
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Hyper-Local Information
•Neighborhood Information
•Quality of Life
•School Information
•Nuances
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Why Realtors® Blog
•Auxiliary Benefits to your Business
•SEO
•Sharing of Knowledge
•Camaraderie
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SEO
•Search Engine Optimization
•Get found on the Internet
•Differentiation
•Online Farming
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SEO Examples
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SEO Example
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Sharing of Knowledge
•Learn from others
•Collaborative
•Advice
•24/7
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Camaraderie•Home office phenomenon
•Eliminating geographic boundaries
•Support network